Sherrilynne Starkie

APRIL 3, 2015

Ever notice that the video ads you see in your Facebook news feed start running even if you don’t click on play? People respond differently to the videos that the see in their Facebook news feeds. These are findings of a recent study conducted by research company Neilson on behalf of the Facebook Marketing Science team.

Video 150

Video Content Facebook Study 150

Sherrilynne Starkie

DECEMBER 20, 2020

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example. We recommended Facebook and Twitter ads, native ads and sponsored content.

Marketing 367

Marketing Syndication Adwords News 367

Sherrilynne Starkie

APRIL 5, 2018

Despite sinking time and resources into social media, many companies are not seeing the results they want. One company needed to engage millennials for campaign success, but was struggling to build a following on Instagram. Converting the profile was an easy fix and the company saw immediate gains.

Social Media 329

Social Media Consultant Resources Curation 329

Sherrilynne Starkie

FEBRUARY 18, 2020

Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. This means that getting media coverage for your brand, company, product or service is once again becoming an essential part of the marketing mix. What is Earned Media?

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

JANUARY 9, 2020

The Motley Fool is reporting that Instagram ads are now a significant source of revenue for Facebook, generating an estimated 20 per cent of the company’s total in 2019. That number should climb even higher in 2020, as Facebook continues to improve Stories ads. These are heavily weighted toward Instagram.

Instagram 195

Instagram Report Features Engagement 195

Sherrilynne Starkie

DECEMBER 3, 2017

This weeks’ must-know news from Google, Facebook, Snapchat and Instagram. News from Google, SnapChat, Facebook and Instagram. The search engine company is working with local home service companies Home Advisor and Porch. Messenger streaks coming to Facebook? Sherrilynne Starkie. followers . Dec 03, 2017.

Engagement 225

Engagement Remix Instagram Google 225

Sherrilynne Starkie

DECEMBER 20, 2020

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example. For Paid Media , we recognize the company is a not-for-profit enterprise, so budgets are small.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Facebook needs to turn this thing around!

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

JANUARY 12, 2018

Facebook, Google, CES, BBC all make this week's list of top social media must-knows. Facebook’s answer to Amazon Echo and Google Home. Rumours have it that Facebook will launch its answer to Amazon Echo and Google Home at the annualy F8 Conference in May. Top Five: Marketing Trends and Stats for 2018. Follow List. Embed List.

News 262

News Google Statistics Trends 262

Sherrilynne Starkie

MAY 2, 2018

New features and functions from Facebook, SnapChat, YouTube, Google and Instagram. F8 2018: Facebook's annual global developer conference. He explained how Facebook is taking a broader view of its responsibility to ensure its tools are used for good. Follow List. Embed List. May 02, 2018. May 02, 2018. May 02, 2018.

Social Networking 230

Social Networking Adwords API YouTube 230

Sherrilynne Starkie

NOVEMBER 8, 2018

Google My Business, Snapchat, blended retail, Facebook and Google Assistant all feature. This means new companies can start communicating with potential customers even before they open for business. This means new companies can start communicating with potential customers even before they open for business. — SS.

Retail 150

Retail Trends Survey Small Business 150

Sherrilynne Starkie

APRIL 3, 2019

Top news this week from the world of social media includes the death of Google+, Facebook’s war on hate, LinkedIn’s lookalike audiences, GMail’s 15th birthday and a primer on using TikTok. Google+ died yesterday. Sandberg says we can win against hate. We have heard feedback that we must do more – and we agree,” she wrote. “In

LinkedIn 210

LinkedIn B2B Google Newsletter 210

Sherrilynne Starkie

AUGUST 20, 2012

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media.

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

AUGUST 10, 2013

Twitter for companies. Does Facebook affect your brain? PLEASE LIKE MY FACEBOOK PAGE. Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Source: Ambassador. Related posts: Infographic: colour and logo design. Related articles.

B2B 370

B2B Content Trends Marketing 370

Sherrilynne Starkie

JANUARY 3, 2019

We also feature stories about Cookie Monster on Twitter, Facebook Messenger’s dark mode tests and news about possible IPOs. Facebook Messenger tests dark mode. Facebook Messenger has started public testing dark mode in certain countries. Social media platforms among top list of companies for 2019 IPO. — SS.

Social Media 150

Social Media B2B Analytics Newsletter 150

Sherrilynne Starkie

FEBRUARY 13, 2018

Companies often call a consultant in because social media is not working. Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Here’s a look at what they bring to a job.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

SEPTEMBER 11, 2018

This week’s top five must-know news for marketing and communications professionals includes Facebook’s new ad capabilities, Twitter’s live audio broadcasts, Snapchat’s Spectacles V2, the Ottawa Senators’ owner’s PR offensive and Pinterest’s new milestones. — SS. — SS. — SS. .

Newsletter 170

Newsletter Team Twitter Features 170

Sherrilynne Starkie

APRIL 13, 2013

Bytown Sports And Entertainment, the company behind Ottawa’s new NBL franchise, is proof that there is no such thing as bad publicity. The company has just announced that the new basketball team will be called the Ottawa Skyhawks. Skyhawks was chosen by the team’s Facebook fans who voted on final selection. Related articles.

Sports 310

Sports Consultant Newsletter Team 310

Sherrilynne Starkie

MAY 23, 2018

This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter. New reporting tools for Facebook Messenger. Previously, users could report Messenger conversations only through Facebook reporting tools or Messenger web. Follow List.

Klout 170

Klout Features Social Media Lithium 170

Sherrilynne Starkie

JANUARY 19, 2013

On change.org Dawn Mcilmoyle wrote: “Dialog (sic) Partners has acted with gross incompetence in initiating it’s (sic) contact with the people of the city of Hamilton through social media via Facebook, Twitter and the blog it has put forward as the main website for contact. PLEASE LIKE MY FACEBOOK PAGE. Lessons learned.

Campaign 377

Campaign Engagement Focus Group Project 377

Sherrilynne Starkie

JUNE 27, 2018

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Facebook Kids comes to Canada. Facebook Kids is coming to Canada. QueryClick’s “CMO Performance Report 2018” is a survey of 150 CMOs for large companies and the results could point to a larger trend.

Google 170

Google Adwords Case Study Sports 170

Sherrilynne Starkie

OCTOBER 28, 2012

Checking online reviews has become a normal part of consumer purchasing decisions, and so, companies are paying for or faking these reviews to gain favour and influence preference. By 2014, we could see up to 15 per cent of all online reviews being ‘faked’, according to Gartner, the research company. Down a new path?

Review 368

Review Social Media Wikipedia MySpace 368

Sherrilynne Starkie

MARCH 26, 2018

This week's top five must-know social media news come from LinkedIn, Instagram, Facebook, Google and Pinterest. And once you've asked for one and applied for the job, you're 4X more likely to hear back from a recruiter at that company. Facebook introduces new shopping features. Follow List. Embed List. Mar 26, 2018.

Social Networking 186

Social Networking Features Retail LinkedIn 186

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Facebook removes content from Russia and Iran. Not so much. Google to tell us the good news for once. Finally, some good news!

News 150

News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

FEBRUARY 13, 2012

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. The chart is populated by share-of-voice readings, so depending on which companies are being talked about most that day, it will adapt. VISIT MY FACEBOOK PAGE. Related articles.

Wireless 292

Wireless Klout Module Directory 292

Sherrilynne Starkie

MARCH 9, 2018

This week's must-know social media news includes stories about Google, LinkedIn, Facebook and Twitter. Facebook tops YouTube for branded video. Facebook, along with Instagram, now controls 74 per cent of the digital video campaign market according to a survey by Clinch, a video ad technology company. Follow List.

Google 123

Google API Microsoft LinkedIn 123

Sherrilynne Starkie

OCTOBER 15, 2018

Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors for example. We recommended Facebook and Twitter ads, native ads and sponsored content.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

NOVEMBER 28, 2017

But the backroom deal between competing newspaper publishing companies Postmedia and TorStar must surely up the ante. Earlier this year newspaper publishers asked the Federal government to provide $350 million annually and to change the tax code to help them compete with Facebook and Google for advertising budgets.

Communities 329

Communities Syndication Compete Sports 329

Sherrilynne Starkie

FEBRUARY 10, 2013

In January the company officially entered administration and some UK stores were closed. Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded. Facebook’s little secret.

Twitter 324

Twitter Retail Newsletter Hashtag 324

Sherrilynne Starkie

AUGUST 25, 2012

The company says it’s the perfect time for a change as it prepares to release new versions of nearly all of its products. 1 Facebook brand. PLEASE LIKE MY FACEBOOK PAGE. Microsoft: New logo marks ‘new beginning’ for company. Coke is the world’s No. Click here to start to receive my newsletter.

Microsoft 305

Microsoft Newsletter Blogger Brands 305

Sherrilynne Starkie

JUNE 22, 2013

Then, the user could use Facebook to find out this woman’s interests, where she went to school and who her friends are. A good example is Jana, a company that makes users a partner in their own data. Big data provides a real opportunity to marketers, according to Young, but companies must be seen as agents of trust.

Data 327

Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

DECEMBER 30, 2012

All the profiles included are actually real people, not brands or companies. PLEASE LIKE MY FACEBOOK PAGE. But they were very time consumer to compile and the grading tools used kept changing algorithms and or other aspects of their service making the lists difficult to standardize. This list was compiled using Twitter Grader.

Twitter 351

Twitter List Newsletter Features 351

Sherrilynne Starkie

JANUARY 28, 2012

Most Gmail users will have received at least one message from Google this week (I received ten) explaining the company’s new privacy policy. The company has more than 60 privacy policies tied to its various products and services and so, in March 2012, it will be streamlining this all down into one policy. VISIT MY FACEBOOK PAGE.

Policies 324

Policies Privacy Newsletter Google 324

Sherrilynne Starkie

JULY 19, 2013

It’s just good basic communications best practices, but you’d be amazed by how many companies and brands just keep on tweeting without linking that activity to organizational objectives. Those with between 500 to 2,500 followers will likely be active personal users, small companies or less active corporate or brand users.

Twitter 320

Twitter How To Social Networking Activities 320

Sherrilynne Starkie

APRIL 9, 2012

Once a claim has been filed, users use social media tools like Facebook, LinkedIn, Twitter and Google +1 to share the claim with their social network. The company does not participate in the collection of the debt, nor does it take a percentage of any monies the Claimant recovers. ” The Debtor List is free to use.

Social Media 297

Social Media Small Business LinkedIn Cost 297

Sherrilynne Starkie

NOVEMBER 24, 2013

world’s 15 largest markets are willing to recommend companies they perceive are delivering on their CSR programs. Top Canadian corporate CSR initiatives (according to MacLeans.ca ): Canadian Tire’s approach to sustainability goes beyond being a ‘green initiative’— it’s embedded into how the company operates. *. Thornley Fallis clients.

CSR 276

CSR Wikipedia Embedding Reputation 276

Sherrilynne Starkie

DECEMBER 22, 2013

These are issues my colleagues at Thornley Fallis and I have examined and discussed throughout the past year on the company blog. PLEASE LIKE MY FACEBOOK PAGE. How do you make something like business communications, which is seemingly intangible, become more verifiable and concrete? Paid vs. earned content. Handheld devices.

Trends 276

Trends Survey Study Metrics 276