Buzz Marketing for Technology

JUNE 27, 2008

White Papers. billion undirected edges, creating the largest social network constructed and analyzed to date. “Combining massive quantities of data, insights into human psychology, and machine learning can help manage surprising events, says Eric Horvitz.&# Networking. Social Networks.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Pam Moore

JUNE 28, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Syndication.

Template 60

Template Templates Content Marketing 60

Laurel Papworth

APRIL 28, 2011

shares a link to an event with their Facebook friends it results in $2.52 Sharing an event through Eventbrite’s email sharing tool is worth $2.34, almost as much as Facebook. On average, across all social channels, each share is worth an average of $1.78 White Paper: Value of a Facebook Fan - An Empirical Review.

Facebook 110

Facebook Directory Statistics Review 110

Laurel Papworth

MAY 14, 2010

By the way, only a totally evil company would ask the public for their ideas and then not even read them. Crowdsourced innovation social networks. Crowdsource: BP Oil Spill and social media is a post from: Laurel Papworth- Social Network Strategy. Australia Event: Social Networks and P.R. (9).

Crowdsourcing 94

Crowdsourcing Social Media Social Networking Project 94

Buzz Marketing for Technology

JUNE 27, 2008

s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 Enterprise Social Computing. event announcements. Social Computing. Social Media. Social Media Summit. Social Networking. Social Objects.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. LinkedIn lead generation is a mystery for a lot of companies. Job hunting.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Buzz Marketing for Technology

JUNE 28, 2008

3rd party services are usually owned by the individual not the company. a companys success in content management is inversely proportional to the amount of information that is exchanged over email.â?? If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Laurel Papworth

MAY 8, 2010

The photo sharing social network Radar.net is shutting down and, thankfully, they have all undertaken all the key steps to do that sensitively and graciously. The steps to follow to shut down a social media site without losing all that brand love you have worked so hard to gain are these: A warm look at history of the online community.

Sites 81

Sites Social Media Social Networking Mobile 81

Buzz Marketing for Technology

JUNE 27, 2008

But every time I go to an event, I learn better. We look forward to seeing you soon on your favorite social networking site! -->. Shaking Hands in a Social Networking World. The rise of social networking has led some to worry that it means the slow withdrawal from human interaction for all who participate.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Keyhole.co

JANUARY 4, 2022

LinkedIn is the most popular professional social network. Each day, more than 30 million companies use LinkedIn for business while over 800 million professionals use it to make connections and share knowledge. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. There are 2.9

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Bare Feet Studios

MARCH 29, 2010

In short, how do you know if you and your company should be considering this type of software ( Social Sentry ) purchase? UPDATE 21 April 2010: Local Hawaii company Altres (HR management firm) has prepared this free white paper on Social Media & the Workplace. See the hot red zone on the matrix.)

Social Media 51

Social Media Upcoming Software Conference 51

Bare Feet Studios

OCTOBER 21, 2009

by Roxanne Darling on October 21, 2009 At a recent meeting of the Hawaii Chapter of the Social Media Club, I talked briefly with Dr. Bill Haig of Power Logo Design about the shifting sands of brand credibility and how that gets created and managed. Yes, as a major part of a company’s brand image. Bill Haig, Ph.D.

Upcoming 43

Upcoming Compete Viddler Conference 43

Social Media Strategery

DECEMBER 13, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Stop the Posturing About Government 2.0 Development , Social Media Stand Out and Do Something! Write a white paper justifying why it shouldn’t be blocked.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. Let’s say you have a white paper for download on your site.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Webbiquity SMM

MARCH 29, 2016

But it may also be a problem with basic B2B social media marketing strategy. If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Cross-Platform Social Media Strategy. Image credit: BundlePost.

B2B 100

B2B Social Media Strategy Marketing 100

Social Media Strategery

FEBRUARY 1, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Above all else, be passionate about what you’re talking about, whether that’s social media or something else. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 How To 56

Webbiquity SMM

JUNE 10, 2014

Though Duluth is smallish metro area of roughly 100,000 population, the event attracted twice as many attendees as some similar events in larger cities, with speakers from around the country. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.”

Conference 196

Conference Social Media SEO Marketing 196

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. Your company needs to be part of that conversation. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. It doesn’t matter what industry you’re in.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Oktopost

APRIL 7, 2022

The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc.

Social Media 118

Social Media How To Metrics B2B 118

Webbiquity SMM

NOVEMBER 5, 2012

“In the search and social media marketing world, the competition isn’t always who you think. ” It’s not unusual for university websites, government agency sites, and reference sites like Wikipedia to “compete” with a company in search. • Monitor search results to spot new opportunities.

Review 190

Review Press Release SEO Engineering 190

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Are you involved in setting the direction for your companys IT budget or strategy? s anyone under 30 working in your company, youâ??ve Marc Prensky coined this term in 2001, in a paper titled, â??Digital Few companies are prepared to deal with these issues in any comprehensive way.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Socialmedia.biz

AUGUST 31, 2016

We get our information from different news outlets, publications, live coverage and events happening on Twitter, Facebook feeds, and countless other sources. So it can be time consuming to try and find fresh, relevant content when scouring social networks for important information.

Aggregator 70

Aggregator Flipboard Tweetdeck Content 70

Diva Marketing Blog

JULY 26, 2012

Where this new visual social network will take us is the guess of crystal ball gazers and social media pundits. Whittemore's post ) For me the two driving benefits of social media have always been: 1. Critical : determine your content direction that goes beyond your brands or company messaging.

Strategy 96

Strategy URL Message Boards Social Networking 96

Oktopost

JUNE 9, 2020

Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. Pay attention to your statistics with regard to calls to actions.

Social Media 119

Social Media Strategy Consultant RSS 119

Social Media Marketing

NOVEMBER 29, 2012

Eliminate distractions, but invite diversions It's entirely too easy to feel the lure of social networks. It could be your corporate website, a Facebook page, recipients of a white paper or email, viewers of a video, etc. Rather than a how-to guide, these are simply some observations on what impacts the process.

Content 167

Content Hubspot Mobile Team 167

Convince & Convert

JUNE 29, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Letting companies target status updates. Before we do, Jim and I have a few nuggets we want to talk about.

Yammer 114

Yammer Microsoft Communities LinkedIn 114

Convince & Convert

MARCH 1, 2012

Instead of Jim the author and super cool guy, pretend you’re Jim the Social Media Manager at a software company or a brand. Jim: It depends on the company. If it’s a company that really does a lot of customer service, then I’ll take Twitter every day of the week. Eric: We’re a B2B software company.

Social Media 140

Social Media Hubspot Software Hosting 140

Buzz Marketing for Technology

JULY 6, 2008

Over the last five months it has been an incredibly boost of my own productivity, that of my team(s), the communities I belong to, and the company as a whole. Because I am part of each of those different social networks. When I am away, on holidays, on conference events, off sick, whatever. Do you want to try me out?

Tools 100

Tools Wiki Collaboration Wireless 100

Webbiquity SMM

DECEMBER 19, 2017

So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018. Social Media Marketing Trends. But for B2B marketers?

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

NOVEMBER 12, 2013

What role does social play in a brand’s overall online visibility? How does social media use differ in B2B vs. B2C companies? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. MediaPost ).

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

MAY 19, 2010

It was much easier when the company steered the conversation. If we like it we want to pass it around to our network so that they can interact with it. This means your content should be capable of easily sharing through the major social networking sites as well as any niche sites your market is using. We like that.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Webbiquity SMM

NOVEMBER 6, 2013

That makes it crucial for companies to be as visible as possible during that research phase, before they even aware of a prospect’s potential interest. During the event, the company can use public relations tactics to meet with industry journalists and other influencers attending the show or conference.

B2B 188

B2B Research Newsletter Conference 188

Myrland Marketing

SEPTEMBER 21, 2010

It didn’t surprise me that those I heard from are those I typically see engaging their friends and followers in Social Media. I thank all of you below for taking the time to comment when I asked these questions: What do you think of companies or people that disable comments? They take the time to develop relationships.

Comments 83

Comments Conversation Social Media Wikipedia 83

Webbiquity SMM

JUNE 8, 2011

Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. Too little , and the writer won’t understand how cool and unique your company really is.

Press Release 200

Press Release scribd Vimeo How To 200

Buzz Marketing for Technology

JULY 24, 2008

Crane (1972) first described the loosely-affiliated but highly interactive networks of scientists as "invisible colleges." The service is owned and run by a for-profit company, Omnet. The national collaboratory—A white paper. It was re-implemented as a set of web-based services, and renamed Ocean.US.

Communities 180

Communities Sample Samples Project 180