Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. MySpace used to be Janet, and now it’s LaToya – at best. But back to MySpace.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

FEBRUARY 11, 2010

As mobile browsers become more powerful, Google and its partners decided to do things their own way. I believe the mobile Web will eventually win, and that apps are here as a transitionary measure until we can sort out browsers that are good enough to emulate the Web experience on mobile.”

Social Media 113

Social Media Strategy Apple iPhone 113

Buzz Marketing for Technology

JUNE 27, 2008

Upcoming Events. The office has done this by enlisting the public in its review of progress reports from more than 2,000 companies--an effort to make sure each is complying with established social and environmental guidelines. But most corporate wikis are closed to the public, limiting access to employees inside the company firewall.

Wiki 171

Wiki Software Wikipedia Collaboration 171

Ari Herzog

SEPTEMBER 30, 2010

Summary : Co-founder and partner at Bonsai Interactive, offering smart marketing and social media business solutions, as well as mobile applications and social education. Worked with some of the biggest companies in tech and digital, including RIM, Microsoft Canada, IBM, British Telecom and LG Electronics. Speaker at TEDx Ottawa.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

Social Media 105

Social Media Marketing Digg MySpace 105

Convince & Convert

SEPTEMBER 20, 2010

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

MAY 12, 2010

Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? link] marionguthrie I read a forecast about the huge growth in mobile advertising in just 5 years, by 2015. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Buzz Marketing for Technology

JUNE 27, 2008

Or will they overthrow the computational and communicational status quo with MySpace, MyBlog, and MyWiki?â?? s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 event announcements. Mobile Messaging 2.0. Mobile Phones.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Techipedia: Tamar Weinberg

JUNE 18, 2008

Brightkite: Email and SMS – mobile web is definitely the wave of the future. Making sure your site is not only accessible on mobile phones but can interact with them is extremely important. Be the first to have all of these features , or just take over companies that already have them and make Plutter Kite. Answers Yahoo!

Microblogging 102

Microblogging API MySpace Yahoo 102

Convince & Convert

JUNE 24, 2010

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Show them aspects of your company that they didn’t already know. I just ditched AT&T for T-Mobile. Bob sells insurance.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

JULY 26, 2010

Each of the 27,000 companies that use the service had the same goal – to share their pitch. The more one company shares their pitch, the more views it has, the more backlinks it provides, and so on. Ive founded 5 companies, and spent 15 years running digital marketing agencies. That’s where the Pitch™ comes in.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. JB : How are companies incorporating influence metrics into their marketing? Should companies treat customers differently?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Hootsuite

APRIL 6, 2023

Unfortunately, the site’s spike in popularity in 2003 caught the company by surprise. Myspace: “A place for friends” (2003) Friendster rival Myspace (originally styled as MySpace) quickly became the go-to site for millions of hip teens. 2005 marked the apex of Myspace. 2005 marked the apex of Myspace.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Try to return something to your own company. 5 excellent points that a company can (should!) 5 excellent points that a company can (should!)

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

FEBRUARY 5, 2010

Also, since you’re in the process of fixing up your blog I wanted to remind you that Mofuse is not doing justice to your mobile site – [link] I tried switching to Disqus but had lots of trouble importing my comments from WordPress, did you have any trouble with that? link] Adam Q.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

APRIL 13, 2010

Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? link] Rachel Edelstein I had a manager at “The Nature Company&# who had the best customer service advice that I have ever gotten. Alright, your turn.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

MAY 25, 2010

link] #bgsd [link] Elizabeth Sosnow Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services | Conferences and Events | Soci… [link] [link] Paula Lovell Hey @jaybaer you were rocking at #CAPRSA and this proves it. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Marketing 123

Marketing Social CRM Conference Social Media 123

Bill Hartzer

OCTOBER 5, 2013

my {Myspace|Facebook} group shared this {site|website} with us so I came to {give it a look|look it over|take a look|check it out}. me kno whiuch {webhost|hosting company|web host} you’re. quick|fast} your blog loaded on my {mobile|cell. my|our||my personal|my own} blogroll.|. Howdy|Hi there|Hey there|Hi|Hello|Hey}! Someone in.

Comments 142

Comments Tools Sites Movable Type 142

Convince & Convert

MAY 26, 2010

Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Facebook fan pages are email newsletters 2.0

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

AUGUST 11, 2010

Since we moved down here, we've gone through my wife's heart surgery and kidney transplant, me getting fired from two jobs (people in Florida find us NYC types to be very disagreeable – don't know why) and starting my video production company. Fully virtual, fully mobile. Safe travels. Especially the people.

Social Media 115

Social Media Strategy Travel Team 115

Bill Hartzer

JANUARY 7, 2014

Someone in my {Myspace|Facebook} group shared this {site|website} with us so I came to {give it a look|look it over|take a look|check it out}. Howdy|Hi there|Hi|Hey there|Hello|Hey} would you mind letting me know which {webhost|hosting company|web host} you’re {utilizing|working with|using}? Howdy|Hi there|Hey there|Hi|Hello|Hey}!

Comments 97

Comments Content Sites Movable Type 97

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. After all, Facebook could eat the web. I know I would.)

Facebook 279

Facebook How To Marketing URL 279

Webbiquity SMM

SEPTEMBER 19, 2012

Will Facebook continue to grow and dominate the web, or is it headed for a fall like AOL and MySpace before it? This became a de-facto landing page/microsite for many companies, and made it relatively easy to drive fan behavior – especially when using inexpensive software. How can brands most successfully drive fan engagement?

Tools 177

Tools Facebook MySpace Hubspot 177

Buzz Marketing for Technology

JUNE 27, 2008

Be it MySpace or Facebook or whatever network works for your target demographic, companies and individuals interested in maintaining their personal brand need to establish and maintain a presence on social networks - especially if youre looking to connect with the younger crowd. mobile web. Thanks Facebook." RECENT JOBS.

Class 274

Class Social Media Web 2.0 Wiki 274

Firebelly

AUGUST 13, 2010

Facebook says that, in addition to special celebrity-oriented videos, the live video channel will also be used for official Facebook announcements, press events, live chats with Facebook engineers and live streaming of its developer conference, f8. Nobody forced companies to get involved with their customers in this way. And for what?Certainly

Social Media 185

Social Media URL Paid Search SMS 185

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters? An audience just sits and listens.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JANUARY 5, 2010

These posts are not in response to newsworthy events, nor are they displayed in any particular order. The Poetry of Social Networking to Court Customers and Invest in Relationships (Brian Solis): Brian Solis shares his foreword to Sean Percival’s book, MySpace Marketing. Every year, I can only read so many articles.

Marketing 265

Marketing SEO Journal Engineering 265

Buzz Marketing for Technology

JUNE 27, 2008

Weve written about a number of companies that employ crowdsourcing to produce their product or service here on ReadWriteWeb, but in this post well specifically look at companies that allow you to leverage the crowd to get something done. Graphic Design. Customer Support. Think of it as Yahoo! Answers for tech support.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Webbiquity SMM

JANUARY 17, 2011

Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). Social Media Use in Big Companies.

Research 210

Research Social Media B2B Marketing 210

Techipedia: Tamar Weinberg

JULY 8, 2008

People do not want to hear from companies as represented by marketers, they want to hear from other people. By that I mean not only the social voting sites like Digg, Reddit, etc, but also on the social networks (Facebook, MySpace, etc), social communication tools (Twitter, Pownce, Seesmic, etc.),

Social Media 163

Social Media Marketing Consultant Communities 163

Waxing UnLyrical

JANUARY 26, 2011

If a company is going to make money off my “likes,&# shouldn’t I get a piece of the pie , as Beth Harte said (and I agree) on Facebook? Doesn’t it call to mind the Flickr-Virgin Mobile brouhaha from a few years ago? And if not, what’s the point? And, yes, I’m aware of the irony. You read that right.

Class 268

Class Facebook Privacy Public Domain 268

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. For Companies: 10 Questions to ask yourself before entering social media by Mindjumpers. 85% of Inc. Mistakes were made.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

APRIL 8, 2010

For now, I think it’s a highly mobile DVD player, game machine, Kindle, iPod, email appliance, and Web surfing device. But, iPad HD screen, color, and zoom make it better for magazines – and I can absolutely see education ( and mobile medicine) potential. What is it? I find Kindle to be easier and better as a book device.

iPad 136

iPad Content iPhone Wireless 136

Laurel Papworth

NOVEMBER 22, 2009

Mostly because a lot of companies I speak with still can’t get their head around if it’s free, why would people pay? It places ads from companies like Microsoft and Southwest Airlines on profile pages.) per member per year over at MySpace is NOT high. or subscribe via RSS (video) or RSS (audio). Freemium and Growth.

Social Media 98

Social Media Social Networking Flickr Vimeo 98

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth. A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Strategy Survey Social CRM 119