Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. The social media field is becoming more complex as it expands.

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Social Media Marketing Social Media Management Trends 145

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

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Template Templates Social Media Tips 134

Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. This intel gives you the audience insights you need to create a customer-centric social strategy.

Reputation 131

Reputation Tools Brands How To 131

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. What is replacing Salesforce Social Studio?

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Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage.

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Tools Sentiment How To Team 94

Sprout Social

JANUARY 19, 2022

Dive deeper below, then download our product launch checklist template to ensure you’re ready to say, “We have lift-off.”. Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them. Some social media management software even allows you to save go-to answers.

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Products Social Media FAQ Sentiment 136

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. All the usual social channels lend themselves to B2B social publishing, though some are definitely better than others.

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Social Media Strategy B2B Collaboration 62

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. But Reddit isn’t the best place for every company. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022.

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Reddit Brands Meme Forums 100

Sprout Social

JANUARY 24, 2024

‍♀️ In our Pulse Survey, 41% said they measure the growth in followers/subscribers on social platforms to see if influencer marketing is working for them. Use social media management tools to track audience growth across channels. Sprout’s social listening tools help you visualize the share of voice data.

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Metrics Influencer Marketing Survey 100

Sprout Social

AUGUST 10, 2022

Sprout Social is an all-in-one social media management platform that offers powerful social listening features. Analyze consumer sentiment and brand health. Analyze consumer sentiment and brand perception. Download approved content with complete licensing rights. Key features. Key features.

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Influencer Tools Marketing Software 113

Sprout Social

MAY 3, 2023

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. In the current climate, whether you’re a CMO with a background in strategy or demand generation, you will be called upon to communicate the value of social media to your CFO.

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ROI Cost B2B Organization 97

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features.

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Industry News Google Brands 52

agora pulse

JANUARY 3, 2020

minutes on the social platform per session. million App Store downloads in Q1 2019 (a year-on-year increase of 3.6%). Takeaway for social media managers: Brand involvement in culture is particularly important for the Twitter population who are passionate and informed, and feel strongly about brands aligning with culture.

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Twitter Tips Influencer Hashtag 129

Keyhole.co

MARCH 11, 2024

This immense user base presents an invaluable opportunity for professionals and companies to engage with a targeted audience. Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. Download the template , dive into your LinkedIn analytics, and start implementing the insights shared.

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Template Templates Analytics LinkedIn 52

Keyhole.co

MARCH 24, 2023

Role in reputation management By tracking social mentions, brands can gain a better understanding of how they are perceived by their audience and identify any issues or areas for improvement. Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback.

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How To Sentiment Reputation Hashtag 52

Sprout Social

MAY 26, 2020

Who would have imagined, for example, that an innovative company like General Electric would face significant business issues and fail to adapt to changing markets? After a merger of the two platforms, however, TikTok suddenly rose in popularity and downloads spiked significantly once stay-at-home orders were issued across the country.

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Marketing Class Skills Trends 142

Hootsuite

FEBRUARY 12, 2020

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. If your company is open to dialogue, your company is easier to trust. If you have to choose between a company with support and another without, which would you pick? Build trust in your brand.

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Facebook HootSuite Badge Survey 145

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Why you need a social media management tool.

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Social Media Management Social Media Tools Hubspot 159

Razor Social

NOVEMBER 29, 0002

Monitoring your social media analytics can make the difference between the success or failure of your social media presence. In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. Download the PDF version for future reference!

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Analytics Social Media How To Analysis 89

Hootsuite

MARCH 15, 2021

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. Especially if the sentiment is positive, be sure to reply to these mentions! How to monitor Twitter mentions.

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Twitter HootSuite Notification Analytics 145

Socialmedia.biz

JULY 23, 2017

While piloting LinkedIn Elevate, Adobe found that the average participating employees drove 80% more job listing views plus three to four trial downloads of Adobe software products. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

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LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

While piloting LinkedIn Elevate, Adobe found that the average participating employees drove 80% more job listing views plus three to four trial downloads of Adobe software products. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Hootsuite

JUNE 29, 2023

But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. candidates won’t work for a company with a bad rep. Because it’s a candy company?

Reputation 106

Reputation Strategy Brands HootSuite 106

Hootsuite

SEPTEMBER 14, 2023

Today, we’re breaking down exactly what a community manager does (and how they differ from social media managers ), and what the future holds for this thrill-a-minute position. Download our Social Media Career Report for stats on social media manager salaries, benefits, job satisfaction, mental health, and more.

Communities 95

Communities Social Media Management HootSuite Skills 95

Hootsuite

OCTOBER 28, 2019

These numbers demonstrate the effectiveness of your social engagement. subscribe to your newsletter, download a gated content asset, register for a webinar) against that page’s total visitors. one to 10) or sentimentally (e.g., Conversion rate. Poor, Fair, Good, Great, Excellent). Request a Demo.

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Metrics Social Media CPM CPC 112

Hootsuite

OCTOBER 12, 2023

Minute 3-8: Analyze your findings Your next five minutes of managing business social media accounts involves analyzing your findings. Doing this will help you fine-tune your social listening process and marketing efforts. Sentiment Sentiment analysis rests on a few key questions: How are people talking about your brand?

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Social Media HootSuite How To Template 120

Oktopost

FEBRUARY 1, 2024

Social media management Not all brand marketing tools focus on social media. Still, getting features like automated scheduling, social data analytics , and employee advocacy is a massive bonus to speed up your digital marketing efforts. Best For: B2C companies looking to track and improve website metrics.

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Brands Hubspot Marketing B2B 62

Hootsuite

AUGUST 26, 2020

It also gives you the info you need to prove and improve your social media ROI. Learn where to find your company page ’s analytics and the best metrics to track. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers.

Analytics 145

Analytics LinkedIn HootSuite Marketing 145

Hootsuite

MAY 17, 2021

No company’s business goals are set in stone — that means the social media KPIs you set should also be able to change over time as the overarching business goals change. To set and monitor effective social media KPIs: 1. Make it clear how tracking the KPI will help the company reach a specific business goal.

Social Media 145

Social Media HootSuite Metrics CPC 145

Keyhole.co

DECEMBER 10, 2022

Keyhole can track and perform sentiment analysis for all your accounts to know how people are relating to your brands. You can also set up custom alerts or “intelligent notifications” for specific hashtags and keywords based on triggers, time, or sentiments. Sprout Social. Why should you prefer Keyhole? Start Your FREE Trial.

Social Media 52

Social Media HootSuite Sentiment Marketing 52

Hootsuite

JULY 17, 2023

Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack. Below, let’s go over what features to look for in a tool and what the top social media tools are.

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Social Media Tools HootSuite Price 70

Hootsuite

SEPTEMBER 8, 2020

Below are the absolute best ways to manage multiple YouTube channels under one account. Bonus: Download a free guide that reveals the exact steps one creator took to gain more than 23,000,000 views on YouTube with no budget and no expensive gear. Since they’re a massive media company, they also have an equally massive audience.

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YouTube Tools Tips How To 143

Oktopost

JUNE 9, 2020

Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. What is Employee Advocacy.

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B2B Survey ROI Metrics 144

Hootsuite

JULY 15, 2019

There are apps that can help Facebook page managers do everything from work more efficiently, to create more engaging content and sell more products. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Pages Manager app. Starter Facebook page apps.

HootSuite 111

HootSuite Facebook Template Templates 111

Webbiquity SMM

JUNE 14, 2011

But few companies have sufficiently sophisticated analytics in place today to do this properly. • The trick in using social media monitoring tools is not to automate “fast, shi**y answers&# as Steve put it, but rather to find the right person to respond. Social media ROI can’t be measured directly.

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B2B Sentiment SEO Klout 164

Sprout Social

MAY 16, 2022

Instead of going to your website first or searching for your social profiles, they can chat with you directly via the message button. You can integrate Google’s Business Messages with the social media management software or messaging service you’re already using via the API. The agent’s name. Welcome message.

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Engagement How To Notification Google 135

Convince & Convert

JULY 27, 2012

It’s six ingredients, top brands used to measure the revenue impact of social media.). Click the play button to listen here: Download the audio file: [link]. Social Pros Transcript For Your Reading Enjoyment, Thanks to Speechpad for the Transcription. Jay: Welcome everybody to Social Pros. Listen Now.

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Airlines Sentiment Hotels ROI 115