Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media B2B Strategy Consultant 147

Techipedia: Tamar Weinberg

JULY 21, 2009

With social media — or quite frankly, the existence of the Internet, any misstep you make in your personal dealings with others can become public. Social media is social. Sure, there are probably a few things you can point out that should work in the company’s favor.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Yet before a crisis erupts, no matter what the root of the issue, companies should cushion themselves by leveraging the good work they’re already doing. Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Mindjumpers

JULY 26, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Strategic Initiatives to Engage in Social Media Within the Hospitality Industry Are You Missing Out On Opportunities To Connect With And Engage Your Stakeholders? This shows that social media is a cost effective channel for creating brand awareness.

Brands 208

Brands Disqus YouTube Campaign 208

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! It’s a Bird.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Mindjumpers

JULY 16, 2010

It describes how the business is being done in Silicon Valley and how building a company like Facebook demands fierce fighting, no doubts, full focus and what the costs are in lost friendships and created enemies. No doubt Facebook is one of the most important platforms for all companies to decide upon using or not.

Social Networking 176

Social Networking Nielsen Film Facebook 176

Mindjumpers

JULY 27, 2010

The notion of ‘tribe’ is the predominant way to convey what social connectivity online is all about. Indeed, a preoccupation with online tribes obscures a range of opportunities for companies and organizations to connect with and engage individual stakeholders and threatens to leave obvious business opportunities unexploited.

Engagement 198

Engagement Policies Groups Groups 198

Social Media Network Marketing

MAY 31, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. What People Have To Say About Pervara - Social Med. Unported License.

Social Media 62

Social Media Social CRM Reputation Widget 62

Social Media Network Marketing

AUGUST 14, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. What People Have To Say About Pervara - Social Med. Unported License.

Social Media 93

Social Media How To ROI Reputation 93

Social Media Network Marketing

AUGUST 19, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. What People Have To Say About Pervara - Social Med. Unported License.

Reputation 87

Reputation Social Media Xanga Microblogging 87

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

AUGUST 11, 2010

I will continue to have the same clients, and perform the same social media strategic planning and coaching services that I do today. We looked at criteria like size (under 100,000 people), college town, good schools, access to health care, cost of living, etc. The blog will remain the same. Will there be bumps along the way?

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

Questions 160

Questions Social Media Consultant Education 160

Webbiquity SMM

JANUARY 30, 2012

Cost and ease of use are certainly factors, but one of the important reasons is its extensibility through plugins. These add-ons make it easy to add an incredible variety of functionality to the platform, from contact forms and photo galleries to social sharing and ecommerce capabilities. by majordojo. ** 5 STARS.

WordPress 184

WordPress Movable Type Review AJAX 184

Convince & Convert

APRIL 13, 2014

A Real Home Page Since almost day one, the Convince & Convert blog has been the home page for the site and for the company. Plus, even though Convince & Convert is a company of eight people, I wanted to make sure people still know that I’m personally very involved. Stay tuned.

Widget 158

Widget Consultant WordPress Sites 158

Jason Yormark

JULY 20, 2009

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Digital Marketing , Social Media / 9 Ways Twitter Can Actually Be Useful | Subcribe via RSS 9 Ways Twitter Can Actually Be Useful July 20th, 2009 Posted in Digital Marketing , Social Media Tweet Share Twitter is certainly an interesting phenomenon.

Twitter 200

Twitter RSS Aggregator Disqus 200

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Consistency and Leverage I didn’t start out looking to slam the Timberwolves’ social media program. Yep, that’ll get fans in the seats. Your Web site.

Social Media 120

Social Media Content Analysis Sports 120

Freelance Social Media

OCTOBER 16, 2008

Everyone knows that more often then not that marketing dollars are often the first to go, most of us also know that the companies that make smart use of their marketing dollars in economic downturns often can gain considerable market share. That sounds pretty cost effective to me. If you are currently converting at.5%

Conversation 100

Conversation Foursquare MySpace Technorati 100

Freelance Social Media

FEBRUARY 16, 2009

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe PPC as a Luxury, not a Business Model by Jesse on February 16, 2009 I’ve recently been dealing with a client that has been dealt the bad hand of seeing success through ppc advertising.

Foursquare 100

Foursquare Consultant RSS WordPress 100

Justin Levy

APRIL 20, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Collaborating and Investing in Green Innovations Written on April 20, 2010 by Justin Levy in environmental , innovation 11 Comments - Leave a comment! Green innovation is becoming a major focus for companies of all sizes.

Collaboration 147

Collaboration Creative Commons Transportation RSS 147

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. Social media is exactly that: “social.&# Empower them.

Apple 154

Apple Twitter Forums Policies 154

The Way of the Web

JANUARY 12, 2010

Web Strategy Wikinomics Rankings ← Sometimes it’s better never than late… Digital business needs to be effective more than efficient → Will customer service come to social media? Get the attitude right, and social media simply allows you to express it. Mr Guru disagreed.

Social Media 35

Social Media FeedBurner Airlines Blogroll 35

Jason Yormark

JULY 22, 2009

Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over. There are incredible tools and services at your disposal, most of which don’t cost a dime. But that doesn’t mean you can’t build yourself a thriving community.

Communities 190

Communities Tools Strategy Message Boards 190

Social Media Strategery

JANUARY 17, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Social Media is Driven by the Person, Not the Position Sun, Jan 18, 2009 Prof. Social Media Club DC Government 2.0 Government 2.0 in his spare time.

Gov 2.0 93

Gov 2.0 Social Media Wiki Technorati 93

Freelance Social Media

MARCH 25, 2008

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Why sooner is better for small business SEO Pt. If you were to wait until much later in the life of the business a redesign of your website to become more SEO friendly would cost a great deal.

Small Business 100

Small Business SEO Foursquare Technorati 100

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. That’s why social media is important. It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. Great content, #2, works across the board for social media.

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

MAY 12, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Why You Should Fix Your House Before Inviting People Over Why You Should Fix Your House Before Inviting People Over by Tamar Weinberg on May 12, 2010 Share This is a guest post by Hugo Guzman.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Josh S Peters

NOVEMBER 3, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » What do PPC (pay per click) and Twitter have in common? Written on November 3, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! Everything! Everything!

Twitter 100

Twitter Case Study Lijit eBook 100

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Thus, Roger Smith Hotel has made an impression on us through social media, particularly Twitter. Has it been a success?

Hotels 245

Hotels Social Media Communities Discount 245