Jason Yormark

JULY 22, 2009

Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over. There are incredible tools and services at your disposal, most of which don’t cost a dime. But that doesn’t mean you can’t build yourself a thriving community.

Communities 190

Communities Strategy Tools Message Boards 190

Justin Levy

APRIL 20, 2010

Green innovation is becoming a major focus for companies of all sizes. For example, the transportation industry is continually looking into new travel routes and alternative forms of fuel that will enable to not only reduce cost but also reduce their carbon footprint. In what ways is your company investing in green innovation?

Collaboration 147

Collaboration Creative Commons Transportation RSS 147

Jason Yormark

JULY 20, 2009

And it costs you nothing to post. It also makes your company or organization look with the times. If you have a blog or company website, your best bet is to integrate all 3 with each other by visibly having your Twitter and Facebook identities on your site, and utilizing Twitter and Facebook’s cross posting features.

Twitter 200

Twitter RSS Aggregator Disqus 200

Techipedia: Tamar Weinberg

JANUARY 19, 2010

1: Opportunity Cost – Every time you spend a minute on social media is one minute you potentially lost revenue. This inherent cost needs to be included in any equations you make when allocating resources. The good thing about social media is that the opportunity cost tends to mostly be time. It’s rubbish traffic.

Social Media 164

Social Media Yahoo Discount Training 164

Jason Yormark

MARCH 30, 2010

You see to earn your free $100 Olive Garden gift card, you actually not only have to become a fan, but sign up for multiple offers through this 3rd party company. Who knows, maybe there one of the companies that haven't embraced it quite yet. What an awful way to use social media to build buzz and awareness of your brand.

Social Media 271

Social Media Facebook How To Hotels 271

Jason Yormark

MARCH 30, 2010

You see to earn your free $100 Olive Garden gift card, you actually not only have to become a fan, but sign up for multiple offers through this 3rd party company. Who knows, maybe there one of the companies that haven't embraced it quite yet. What an awful way to use social media to build buzz and awareness of your brand.

Social Media 271

Social Media Facebook How To Hotels 271

Freelance Social Media

OCTOBER 16, 2008

Everyone knows that more often then not that marketing dollars are often the first to go, most of us also know that the companies that make smart use of their marketing dollars in economic downturns often can gain considerable market share. That sounds pretty cost effective to me. If you are currently converting at.5%

Conversation 100

Conversation Foursquare MySpace RSS 100

Freelance Social Media

FEBRUARY 16, 2009

Before I was involved with the company they picked up a consultant that suggested they start spending some money on PPC to drive traffic to their then new company, they explored the medium and saw an increase in sales (revenue, and I stress the difference between revenue and profit here).

Foursquare 100

Foursquare Consultant RSS Widget 100

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. Every bad sale costs you five.

Social Media 153

Social Media Strategy Marketing Reputation 153

Freelance Social Media

MARCH 25, 2008

If you were to wait until much later in the life of the business a redesign of your website to become more SEO friendly would cost a great deal. In the earlier stages of the web site design phase you can build your site to be SEO friendly. SEO practices should be no different. About the author Jesse Sevier wrote 18 articles on this blog.

Small Business 100

Small Business SEO Foursquare Technorati 100

Josh S Peters

NOVEMBER 3, 2009

If you or your company is running a PPC campaign then you should have a list of keywords you’re bidding on and have a core set that are the most valuable to you. You should also know which keywords have the best conversion and which ones are costing you the most per click. And I think that’s a little sneaky.

Twitter 100

Twitter Case Study Lijit eBook 100

Justin Levy

JULY 3, 2010

Years ago, many years ago, companies had a few CELL phones (the size of shoeboxes) that were available for employees to reserve and use for business trips (local or overnight). It costs a lot! Afterall, your trip resulted from what I believe is a pretty important project “Racing in America&# exhibit. Enjoy your holiday.

Hotels 182

Hotels Travel Flickr Tweetdeck 182

Techipedia: Tamar Weinberg

JULY 15, 2009

It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. The only substantial cost for you is time.

Communities 170

Communities Marketing MySpace Flickr 170

Social Media Network Marketing

MAY 31, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products.

Social Media 62

Social Media Social CRM Reputation Widget 62

The Way of the Web

FEBRUARY 27, 2012

That’s why I might question whether it’s a positive or negative thing for the site itself, but I respect the right of that person or business to do it, whether it’s Dave Winer, Seth Godin , or a large media company. And the costs always include two main contributors – spam and internet trolls.

Comments 38

Comments Disqus RSS NoFollow 38

The Way of the Web

JANUARY 19, 2010

Cut costs, overheads, staff and anything else you can to make your company as efficient as possible. I’m quite obviously not Umair Haque , but I’ve been in companies or known friends and associates who have all been part of this drive at various times. Tags: business blog comments powered by Disqus Blog Partners:

Blogroll 29

Blogroll Disqus Journal Cost 29

The Way of the Web

JULY 31, 2010

There are some really interesting presentations by people looking to raise discussion and awareness on a range of security issues, including being able to eavesdrop on mobile calls with equipment costing $1500, reading RFID tags from over 200 ft away, or hacking ATM machines to let them spit out cash for you.

Privacy 31

Privacy Mobile Blogroll Disqus 31

Techipedia: Tamar Weinberg

MAY 12, 2010

And since the cost of adding calls to action on a website and/or sending email messages is relatively low (email sends are arguably the least expensive weapons in your marketing arsenal), failing to do so is an almost unforgivable sin for any enterprising social marketer. It’s much appreciated. And keep the great content comin’!

Smart Phone 218

Smart Phone Mobile Social Media MySpace 218

The Way of the Web

JANUARY 12, 2010

Forget social media or the technology, if a company's underlying attitude towards their customers isn't great, their customer service is likely to be the same as well. If you look at the cost of customer service against one odd sale, the Guru is right.

Social Media 35

Social Media FeedBurner Airlines Blogroll 35

Social Media Network Marketing

AUGUST 19, 2010

In order to gain trust, we will need to create an environment in which potential and existing customers feel free to express opinion without fear of being censored, but also in which we can provide responses to negative comments that help viewers understand the reasons behind your companys actions in any particular area.

Reputation 87

Reputation Social Media Microblogging Xanga 87

ProBlogger

JUNE 14, 2012

Today I present to you four alternatives you may never have heard of, showing you the pros and cons of each, how much they cost, and where you can get them from. Disqus integration for commenting. Cost and availability. Cost and availability. Cost and availability. Cost and availability. Let’s begin.

WordPress 43

WordPress Open Source FAQ Screencast 43

Convince & Convert

SEPTEMBER 21, 2010

As Charlene Li said recently, social media trades media cost for labor cost. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. Social Media is Inexpensive False. Social Media is Fast False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets.

Reputation 100

Reputation Airlines Digg MySpace 100

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. To me, it seems most companys focus on monopolies and then forced purchase of ad-ons without which the product wont work.

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Social Media Network Marketing

AUGUST 14, 2010

Yes if corporates are accountable towards costs incurred then we too need to search a method on this. Also, for those with bigger pockets, don't forget there are plenty of Social Media Monitoring software companies out there who will help show that you can measure everything you do. But the cost can be quite high in some cases.

Social Media 93

Social Media How To ROI Reputation 93

The Way of the Web

JULY 5, 2010

Meanwhile, the Journal Register company has been experimenting with producing online and print editions of their newspapers using only free tools. And then open-source it to developers to come up with amazing ideas for what could be displayed there, rather than trying to think of them all.

Software 29

Software Open Source Journal Blogroll 29

Jeff Esposito

SEPTEMBER 3, 2010

– this post truly inspired me as many companies see a new shiny toy with a low entry point in terms of cost as a quick win. This risk vs. reward for companies often overlooks the long-term bond with customers in favor of a quick win. Will you help your company avoid this? Thanks for visiting! 0 Comments - Leave a comment!

Creative Commons 29

Creative Commons Disqus Eventful Social Media 29

Josh S Peters

NOVEMBER 5, 2009

Sincerity If you’re going to be seen as a company who truly cares then your apologies need to be followed up with sincere action. What matter is they didn’t communicate and it’s costing them. However if you do make a mistake own up to it and then take action. Which brings us to the next lesson.

Flickr 100

Flickr eBook Lijit Sites 100

The Way of the Web

JANUARY 3, 2010

What’s surprising is that the Mashable author, and probably 50% of those commenting, still express disbelief that investing in a virtual good can be worthwhile, despite the fact that we’re all happy to discuss investments in websites, or even in media companies. blog comments powered by Disqus Blog Partners:

Virtual World 33

Virtual World FeedBurner Press Release Crowdsourcing 33

Convince & Convert

FEBRUARY 11, 2010

In an interview with PC Pro, mobile Mozilla’s vice president Jay Sullivan explained , “Anyone who knows JavaScript and HTML can develop a great app without having to learn a specific mobile platform,&# cutting costs and greatly simplifying the process. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 113

Social Media Strategy Apple iPhone 113

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. What do you choose?

Newsletter 144

Newsletter Handbook Virtual World MySpace 144

Convince & Convert

MARCH 25, 2010

On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI.

Social Media 117

Social Media Strategy Statistics Metrics 117

The Way of the Web

MARCH 15, 2010

It says four publishers control 70 percent of the local and regional press, three companies – BBC, ITN and BSkyB – produce national television news and just four companies have nearly 80 percent of the commercial radio market. Forget the cost of printing newspapers and instead use a flyer as a starting point and build from there.

Report 31

Report Google Library News 31

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Social Media 117

Social Media Strategy Social CRM Company 117