Convince & Convert

JULY 29, 2012

(click here to view and download the Social Media ROI Cookbook on Slideshare). There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact.

ROI 141

ROI Social Media Social CRM Survey 141

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. If someone signs up to follow your company on Twitter, when you tweet will that person see it? Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Net-Savvy Executive

MARCH 30, 2011

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Aquisitions say something about the segmentation of social media analysis. Enterprise software has noticed social media analysis.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Proactive Report

JUNE 4, 2010

Kolsky was a Gartner analyst and now does work on social CRM and strategy. He spoke about the depth of unfiltered intelligence available in social conversations and the value this data has for an organization. ’ People trust, form relationships with, and buy from companies that share their values.

Training 69

Training Social Media Visible Technologies Social CRM 69

Convince & Convert

NOVEMBER 15, 2011

The two most important words in social media should be “so what?” ” As Tom Webster eloquently put it in his recent Blogworld keynote , when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel. On what basis?

Case Study 141

Case Study Study Social Media Repository 141

Koka Sexton

JANUARY 21, 2012

In fact companies that think that numbers are the most important metric, miss the point of what social media is all about. Of course, its a chicken vs. egg conversation in some aspects. Tweets like this give me a warm feeling that we are doing something great in the Social CRM and sales productivity world.

Engagement 102

Engagement Social Media Social CRM Metrics 102

Convince & Convert

MAY 5, 2010

Companies didn’t seem to understand where she was, who she was, or what she wanted. Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. With JaneNation, St.

Social Media 127

Social Media Case Study Strategy Study 127

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). 19% seek customer support.

Social Media 161

Social Media Statistics Strategy Research 161

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. – Thanks Mike!

Social Media 142

Social Media Strategy Consultant Blogger 142

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

JANUARY 26, 2011

Social media and its impact on business only exists because of the larger trend of customer information and consequent choice making. Yes, I realize that there are research studies that show a big chunk of social media fans and followers do so to get access to special offers. Social media will travel the same path.

Press Release 146

Press Release Foursquare Social Media Travel 146

Convince & Convert

MAY 18, 2011

The other week, I was participating in Jay’s hashtagsocialmedia.com chat on social media. (It And can a company be TOO fast = creepy? Think less about your business and more about appropriate behavior in a social situation. I’ve had several companies respond quickly to conversations I was having with others about their products.

Twitter 124

Twitter Price Travel Buy 124

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. But those differences are at the tactics layer, not the strategy layer.

Social Media 150

Social Media B2B Strategy Consultant 150

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

JUNE 29, 2010

link] Doug Braun Cognitive Surplus – Use Social Connectivity to Change the World: [link] (Good assessment @cshirky @jaybaer) [link] Bob Leonard Turn off your TV. Convene, converse and collaborate. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

RSS 119

RSS Collaboration Social CRM Consultant 119

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 135

Social Media Strategy Curation Privacy 135

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Yet before a crisis erupts, no matter what the root of the issue, companies should cushion themselves by leveraging the good work they’re already doing. Don’t be Shy.

CSR 139

CSR Social Media Strategy Consultant 139

Convince & Convert

OCTOBER 15, 2015

Here are five checkpoints that your company should focus on in order to get your customer experience strategy up to snuff. Naturally, the course of your customer intel will evolve as your company tests and grows. Branded, personalized moments at each and every point of customer engagement are what market leaders are seeking.

Tools 60

Tools Marketing Engagement Education 60

Convince & Convert

AUGUST 18, 2010

Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert. But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle.

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

APRIL 12, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Hotels 119

Hotels Instagram Authentication Social Media 119

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&#

Brands 146

Brands Content Social Media Consultant 146

Visually SM

JULY 27, 2020

This way, you can connect the points of conversations that happen online to real business. Still, its strength lies in the inbox-like interface it uses to help you manage conversations on Facebook, Twitter, and Instagram. Tailwind tracks activity across Pinterest about your company, products, and competitors.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media).

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

APRIL 20, 2010

Because of the specificity, it’s much easier to achieve a top 10 search engine ranking for long tail searches, and higher rankings = higher conversions. While this is important for a blog like mine, it’s flat-out critical for e-commerce companies, and others that are blogging for business. Thanks for the share.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

APRIL 15, 2010

Is Your Company in the Content Marketing Industry? What formerly was the sole bastion of the media, is now also a company bailiwick. Consider a company like Kodak. Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content.

Content 125

Content Marketing Consultant Social Media 125

Oktopost

JULY 27, 2021

Business buyers spend 27% of their time independently researching potential purchases online. Savvy B2B marketers, who know where that research begins – search engines – can capitalize on this by using Search Marketing tactics. . Search marketing allows a business to capture valuable leads from buyers researching a purchase.

B2B 118

B2B Marketing SEO Engineering 118

Webbiquity SMM

SEPTEMBER 10, 2019

The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. Fortunately, as noted in the post How B2B Tech Marketing on Twitter is Changing (Research) , the majority of SaaS tool providers profiled in The Comprehensive Guide to Content Marketing Software maintain an active Twitter presence.

Company 38

Company Twitter Content B2B 38

Webbiquity SMM

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? Market interest has remained fairly strong since then. 1) Infusionsoft. .

Social CRM 195

Social CRM Tools Sample Samples 195

Sprout Social

APRIL 28, 2022

Communications tools are make-or-break for modern companies. But the bigger your company, the faster these issues tend to snowball out of control. To manage these relationships and keep stakeholders up-to-date, companies might use: Project management tools. Company Intranet or wiki tools. Team chat tools. Enterprise.

Team 90

Team Tools Hubspot Collaboration 90

Convince & Convert

APRIL 14, 2010

Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company. That’s measuring results on an annual basis, not a weekly basis.

Social Media 130

Social Media Consultant Health Care Questions 130

Convince & Convert

OCTOBER 11, 2011

Despite increasing numbers of customers using Twitter to publicly complain about brands, the vast majority of companies respond in the exact same way….with New research from Maritz and Evolve24 of 1,298 Twitter complainants found that only 29% of those tweet gripes were replied to by the companies in question. .

Company 166

Company Twitter Research Forums 166

Rebekah Radice

SEPTEMBER 28, 2015

Are you using social media to market and promote your business? Still finding that your sales and conversion results are less than stellar? Social selling is a common business challenge. We discussed social media, the sales process and finding your perfect marketing mix. 31 Tips on How to Use Social Media to Boost Sales.

Social Media 161

Social Media Tips How To Hashtag 161

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? Build Your Brand a Social Content Ladder in 5 Steps Is Starbucks the Most Dangerous Competitor to Facebook? (co-authored

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Social Media Strategy Social CRM Consultant 143