Webbiquity SMM

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ?

Research 257
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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Holger Sindbaek, the founder of Online Solitaire , said: We began to monitor conversations in gaming forums and social communities, where players often discussed what they loved and lacked in other games. Run customer surveys and benchmark them against your social listening data. This was our opportunity to understand unmet needs.

Sentiment 142
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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). Just 6% of B2B product marketers—but 17% of B2B services marketers—say they are able to quantitatively prove the impact of social media on the business. ( The CMO Survey ). billion in 2014. MediaPost ).

B2B 110
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Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity SMM

Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. If you still have trouble identifying engaged employees, consider sending out an engagement survey. 65% saw improved brand recognition.

Brands 100
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Response rates for email surveys continue to decline; who has the time to answer a survey? (At Highlight your company’s community involvement. Gather market intelligence. At least without a very attractive incentive to do so.) Link to this in your sidebar and on the “About&# and “Contact&# pages on your blog.

ROI 191
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Seven Ways to Use Social Media for Business

Webbiquity SMM

A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Twitter, Facebook and LinkedIn groups, community sites (e.g.

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Three Simple Ways to Interact With Your Online Readers

Webbiquity SMM

In addition to direct communication between writers and authors, Reddit allows readers to communicate with each other. This enables you to organize your own community. To create your AMA community, you need to first create a Reddit account (if you don’t already have one). What to Ask?

Reddit 110