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What’s in a Brand: Managing your Brand’s Reputation

Oktopost

Here you will find a summary of our latest webinar, “From the Experts: What’s in a Brand: Managing your Brand’s Reputation” with Kevin Mulrane, VP, Head of Sales, US at ProQuo AI. The Role of Social Media in Your Brand’s Reputation. What Makes Up Peoples Relationships with Brands.

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Why being active on social media is a win-win for employees and brands alike

Oktopost

In addition, statistics show that when content is shared by employees, it receives 8x more engagement than the same content from the company channels. Benefits for employees Enhancing their professional reputation When employees actively participate in social media, they build their professional reputation. Ready to get started?

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How to Use Social Media to Generate More Leads for Your Business

Oktopost

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

What do all these statistics really tell us? But no business exists as a perfect statistical average. Facebook Groups and Communities can be a great place to find an audience for intelligent writing and commentary on your industry and its related topics. There are significant differences between the two platforms.

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. Failing to comply with HIPAA regulations is costly—both financially and to your brand’s reputation. Social media should be part of healthcare organizations’ strategy.

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Social Selling: 5 Expert Tips And Strategies For Success

Keyhole.co

If you think social selling is for smaller entrepreneurs, then see these statistics: -IBM witnessed a staggering 400% increase in sales thanks to their social selling program. Building a good reputation is one of the best ways to practice social selling, as it will increase the number of people interested in your brand.”

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Social Media Hacking: How to Protect Your Account

Oktopost

No other channel goes further in creating real relationships with your customers, and a community around your brand. It can badly damage your brand’s reputation and you could permanently lose access to that account. ↑ These ads can lead to reputational damage for your company. ↑ Phishing Attacks. Vulnerable Third-Party Apps.