Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 109

Process Sentiment Analysis Applications 109

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 119

Patterns Sentiment Analysis Proposal 119

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Track social sentiment in real time.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Learn all about sentiment analysis and how it can benefit your brand. How do you compare?

Engagement 105

Engagement Tips Loyalty Metrics 105

Sprout Social

JUNE 14, 2023

According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. Several survey respondents mentioned an interest in areas with more straightforward avenues to growth, like demand generation or corporate communications.

Survey 95

Survey Marketing Social Media Management Badge 95

Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. Audience research Every audience is different.

Social Media 124

Social Media Sentiment Data Team 124

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Combine positive brand sentiment with high brand recognition and you get fans. Brand surveys. That is the power of brand awareness.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing 130

Marketing How To Sample Samples 130

agora pulse

AUGUST 17, 2020

Number (and sentiment) of your customer support emails. Agorapulse reports help with audience intel. What types of interactive content are they using ( polls , surveys, games, contests , etc.)? Survey your current customers regularly to get to know them better. You can also set up free surveys using Google forms.).

Social Media 171

Social Media Strategy Marketing How To 171

Hootsuite

OCTOBER 21, 2020

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Our new research reveals it’s time to rethink this assumption.

Social Media 137

Social Media Committee Organization Survey 137

Keyhole.co

JANUARY 20, 2024

In fact, surveys show that the majority of Facebook users follow at least six brands. Create a separate Facebook group and community page Your first task is to set up your Facebook business page. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty.

Small Business 100

Small Business Engagement Strategy Facebook 100

Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. They’re nearly twice as likely to also connect with communities, employees, and partners. Get the report now.

Marketing 144

Marketing Committee Health Care Organization 144

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. They’re reporting using features like shopping tags and the Shop tab. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. If so, you’re in luck.

Instagram 117

Instagram HootSuite UGC Influencer 117

Oktopost

APRIL 21, 2022

A 2021 survey found that 18% or more of consumers report the following kinds of engagement that could pop up in social listening: Leaving reviews of products and services. Reporting issues with products and services. What is Social Media Sentiment Analysis and How to Conduct One. Learn from Your Competition.

Content 118

Content FAQ Sentiment Hashtag 118

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. million messages throughout the month.

Strategy 142

Strategy Metrics Hubspot Retail 142

Oktopost

JUNE 19, 2020

Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. Use a social media marketing platform to “listen” for company mentions, taking brand sentiment into account.

Company 124

Company B2B Loyalty Survey 124

Hootsuite

JUNE 28, 2023

Source: Hootsuite’s Digital Trends report 2. In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. What about in 2023? Dark social helps you find these powerful sources. Try for free Ready for the next level?

HootSuite 120

HootSuite URL Analytics Forums 120

Razor Social

NOVEMBER 29, 0002

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. From this compass pick out what’s important for your business and identify a relevant tool to provide the relevant reports. Community Responsiveness. No time to read this article now?

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

NOVEMBER 6, 2020

Given that 86% of job seekers are likely to research Glassdoor company reviews and ratings before applying, it’s critical for businesses to engage with that community and actively put their best employer brand forward. Then, use Sprout’s Tag Report to evaluate those review trends and gauge the overall sentiment around your offerings.

Review 96

Review FAQ Construction Metadata 96

Hootsuite

MAY 1, 2023

Community management and customer service: Responding to comments and messages, routing customer service inquiries. Monitoring and reporting: Monitoring performance after posts go live. They also produce reports for the team on an ongoing basis. Scheduling posts: At the optimal time and date for maximum engagement.

Template 134

Template Templates Social Media Tips 134

Hootsuite

FEBRUARY 24, 2023

The platform also doesn’t allow you to customize social media performance reports. When you’re ready to report on your results, you can edit almost every aspect of your reports — pick and choose your metrics, add logos, and customize visuals. Here are a few more of the top features you’ll find in Hootsuite Analytics.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. They provide insights that can inform an entire business strategy.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. After years of lackluster appeals to underrepresented communities, audiences are tired of generic celebration posts. But only 21% of marketers report that their company has an established DEI team or program.

Social Media 117

Social Media Team Groups Groups 117

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Cook County's CDC #COVID Community Level: Medium. Connect with people (and potential customers) all over the world. “In

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Keyhole.co

MAY 25, 2022

A typical social media analytics report looks like this: Source. Whereas social media analytics gathers information from social channels to help businesses make sense of users’ attitudes and customer sentiments. Customer support and community management. Sentiment analysis. Why Do You Need Social Media Analytics?

Analytics 52

Analytics Social Media ROI Metrics 52

agora pulse

JANUARY 3, 2020

40% of Twitter users report making a purchase after seeing a product on Twitter. The Impact of Culture survey below highlights the importance of cultural relevancy and shows how this can be achieved with “giving back to the community” being the most popular suggestion. positive sentiment around the conversation.

Twitter 129

Twitter Tips Influencer Hashtag 129

Keyhole.co

SEPTEMBER 20, 2023

For example, a report by Brightlocal notes that 98% of shoppers read online reviews before opting for a local brand. Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking.

Reputation 59

Reputation Brands Construction How To 59

Pixlee

JANUARY 4, 2021

In a 2020 Edleman survey , 22,000+ respondents in 11 markets indicated that “brand trust is more vital than reputation, performance or even how well a brand treats its customers.” Their “Questival” cultivates outdoor exploration in the community through 24-hour scavenger hunts in various locations guided by the brand’s app.

Marketing 53

Marketing Sentiment Loyalty Meeting 53

Sprout Social

OCTOBER 23, 2019

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. A consumer survey from Yotpo found that almost 80% of consumers surveyed said that it took at least three purchases before they considered themselves brand loyal. Build a community.

Loyalty 88

Loyalty Brands How To Discount 88

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Conduct surveys and ask for reviews in newsletters, chats, receipts and phone call confirmations. One way is through brand advocacy. Provide excellent customer service.

Brands 127

Brands ROI UGC Authentication 127

Later

SEPTEMBER 1, 2020

For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity. But while Facebook’s official active user counts continue to rise quarter-on-quarter, various reports have suggested that Facebook engagement (i.e.

Platform 78

Platform Social Media Small Business Instagram 78

Proactive Report

OCTOBER 2, 2013

Less than half (48%) of the 1000 marketers surveyed feel they understand digital marketing and can get results. Analyze this content and establish interests, intent,sentiment, trends, opportunities and threats. Use these engagements to start positive conversations and build a community of interested, supportive fans.

Marketing 66

Marketing Syndication Sentiment Survey 66

Sprout Social

FEBRUARY 21, 2024

It measures the overall sentiment that a customer feels towards your brand, rather than focusing on a specific purchase. Once you’ve fine-tuned your NPS survey process, you can then establish a structured approach to following up with detractors. For example, say you work with a retail brand that collects NPS survey data.

Survey 88

Survey Loyalty Data Aggregator 88

Sprout Social

DECEMBER 19, 2023

In 2022, 77% of consumers reported expecting a response from brands within 24 hours—with 13% expecting a response in mere minutes, according to The Sprout Social Index ™. The same Zendesk report highlighted that 70% of consumers expect anyone they interact with to have full context surrounding their customer service inquiries.

How To 108

How To Survey Social Media Management Training 108

Sprout Social

FEBRUARY 18, 2021

Sprout Social customer care features like the Engagement and Inbox Team Reports help users easily establish benchmarks , measure customer service performance and determine if they’re meeting their goals for timely responses. Instead of manually calculating response rate, Sprout’s Engagement report can do it for you. Offer 24/7 support.

Metrics 141

Metrics Sentiment Analysis Issues 141

Sprout Social

FEBRUARY 22, 2023

The Inbox Activity Report provides a holistic view of your team’s social care efforts, including trends in message volume and response rates. For example, Sprout’s Competitive Analysis Report reveals how you stack up to your competition via metrics like share of voice, positive sentiment, total engagements and overall conversation volume.

Social Media 131

Social Media Trends Loyalty Data 131