article thumbnail

Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

But the backroom deal between competing newspaper publishing companies Postmedia and TorStar must surely up the ante. This is a bad deal, not only for the almost 300 news media professionals who are out of a job, but because reporting local news is important to our communities. Photo by Mike Ackerman on Unsplash. But there’s the rub.

article thumbnail

How to use social media in sports to keep fans engaged

Sprout Social

The integral role of social media in sports is hard to ignore. Meanwhile, real-time sporting events and competitions are prime for social media engagement. From team news and trash talk and beyond, sports-related topics are almost always trending on Twitter. The current state of social media in sports. Not by a long shot.

Sports 135
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. For example, if you check out Breaking Eighty , you’ll find that the business regularly publishes video versions of its most popular articles on YouTube. Source: twitch.tv

article thumbnail

Social media moderation: How to respond to world events

Sprout Social

BBC Sport had a sound approach to setting boundaries on their pages amidst transphobic comments about Olympian Laurel Hubbard. The BBC Sport account shared that they would: Block people bringing hate to their comments sections. — BBC Sport (@BBCSport) August 1, 2021. Social media content moderation and publishing tips.

Eventful 114
article thumbnail

Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Plus, it has expanded into proprietary adventure sports, racing, and music. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more. Their unconventional strategy of sponsoring extreme sports and adventures to capture the youthful adrenaline junkie crowd.

article thumbnail

Industry benchmarks to inform your social media presence

Sprout Social

This metric includes both published posts and sent replies to incoming messages sent by a brand account. Industries that publish more posts per average per day were media and entertainment (67), sports (42) and retail (36). Across all industries, brands publish an average of 7 Facebook posts per day. Posts sent per day.

Industry 123
article thumbnail

Ottawa’s Capital City News

Sherrilynne Starkie

A couple of weeks back Ottawa saw the launch of a new local community newspaper, Capital City News. Produced by Sun Media as a grass roots publication, the newspaper is published in weekly neighbourhood variants across the region. News (Photo credit: Wikipedia).

News 290