Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. This kind of regular listening allows you to spot trends, understand shifts in customer sentiment and also predict future needs.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

SocMed Sean

MARCH 22, 2022

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Unfortunately, this can drive people away from using it as a social media platform. Is Twitter Still A Good Marketing Platform? Since its inception, Twitter has amassed a large (and ever-growing) audience.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 110

Process Sentiment Analysis Applications 110

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. And Facebook continues to be incredibly popular— 60% of consumers want to see brands use more of the platform. Key Stats: Over 2.8

Platform 118

Platform Social Media Tumblr Reddit 118

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By tracking mentions, sentiment, and feedback, you can address customer concerns, resolve issues promptly, and maintain a positive brand image.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Oktopost

FEBRUARY 26, 2024

Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue. Are you measuring the right B2B social media metrics?

B2B 62

B2B Metrics Social Media Social Media Management 62

Hootsuite

FEBRUARY 7, 2024

For example, you might find that posts with hashtags perform better than those without on one platform, but not on another. Talkwalker Source: Talkwalker Talkwalker provides hashtag tracking tools for Instagram, Facebook, Twitter, and seven other social platforms in addition to websites, blogs, and forums. Hashtag generators 10.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Hootsuite

DECEMBER 12, 2023

You also don’t need to be active on every social media platform, or have the most original thought leadership content. Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

FEBRUARY 15, 2024

sproutsocial A content platform ForYou, joining a powerful platform For You. They liked what they saw on social enough to go off-platform and hear what you have to say. It tells the social platform that your content is interesting and that other people may also want to see it.

Engagement 105

Engagement Tips Loyalty Metrics 105

Buzz Marketing for Technology

MARCH 18, 2010

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But what if you don’t have a listening platform? How much time and money can the team commit to the listening platform?

B2B 225

B2B Platform Social Media Marketing 225

Keyhole.co

FEBRUARY 8, 2024

Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Prioritize influencers with engaged communities over those with inflated follower counts. This can reveal deeper insights beyond simple sentiment polarity. For sales, conversions and ROI are crucial.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

JANUARY 9, 2024

Many teams are already experimenting with customer data platforms that maximize the use of first-party data to prepare for Google finally phasing out third-party cookies. These platforms are key to preparing your business for delivering personalized experiences on social.

Social Media 124

Social Media Sentiment Data Team 124

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. As part of the platform, the new module will provide our customers with best-in-class tools to tap into social conversations that impact their businesses. Research engine for agile product teams.

Conversation 118

Conversation Sentiment B2B Module 118

Keyhole.co

FEBRUARY 13, 2024

However, each social media platform is different. million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. Customer insights As a micro-blogging platform, Twitter is ideal for opinionated individuals to express their views. With social listening, you can (well, at least virtually).

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 66

Report Atlassian Brands Sentiment 66

Ignite Social Media

OCTOBER 6, 2022

Customer Engagement Platform – Digital-first, an omnichannel platform built for enterprises. Community Engagement – Self-service support, education, and collaboration. They stand out by trying to be an omnichannel platform that is an ideal fit for enterprises. Khoros solutions . What Impressed Me. As a Recap.

Social Media Management 122

Social Media Management Review Social Media Tools 122

Bill Hartzer

DECEMBER 3, 2010

provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword. Real-time trending and sentiment charts. provides up-to-the-second charts depicting mentions count, sentiment for any keyword and how a keyword relates to a tweet going back 30 days. Viral Analytics Integration.

Platform 104

Platform Sentiment Press Release Technorati 104

Keyhole.co

JANUARY 16, 2024

Sentiment benchmarking Exploring customer sentiment allows for a comparative analysis of how the audience feels about your brand versus others. Well, sentiment analysis tools seek out mood-related vocabulary and categorize each one it finds as positive, negative, or neutral. How does sentiment benchmarking work?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. People from Texas and beyond turned to the platform to share resources, raise funds and rally around the community as they endured the worst of the storm.

Project 111

Project Analysis Hashtag Sentiment 111

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. Meta platforms: Meta offers several brand safety controls that work across Facebook, Instagram and Messenger.

Reputation 130

Reputation Tools Brands How To 130

Sprout Social

OCTOBER 4, 2023

Think: honing in on campaign performance, uncovering how specific content themes perform on different platforms, seeing how your audience responds to different topics—the possibilities are endless. Analyze the social conversation to create community-first content, faster—CareSource Social media teams are no strangers to content audits.

Strategy 122

Strategy Brands UGC Marketing 122

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. A rebrand should build on this equity, not discard it.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

FEBRUARY 3, 2024

How to measure SOV on social media Here’s the lowdown on properly measuring SOV across all your social media platforms. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. How to do that, you ask? We know the saying, “All PR is good PR.”

Social Media 59

Social Media How To Metrics Sentiment 59

Social Media Strategies Summit

JANUARY 22, 2021

Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. Establish a Local Presence Within Your Community. Pro-tip : Use a local phone number!

Strategy 209

Strategy Marketing SMS Mobile 209

Sprout Social

MARCH 14, 2022

In 2021, following a year of social unrest and hyper-focus on racial inequality, consumers began calling on brands to put their money where their mouth is and invest in Black talent and programs to uplift Black communities. We are committing $200 million over the next five years to support the Black community.?Learn

Campaign 112

Campaign Brands Communities Industry 112

Social Media Strategies Summit

FEBRUARY 27, 2020

At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. This trend toward growth and diversity means that no one social platform or channel can be ignored. Source: PEW Surveys conducted 2012-2019.

Trends 182

Trends Social Media Instagram Platform 182

BeingOptimist

AUGUST 8, 2023

Primarily used in platforms such as forums, social media, and messaging apps, the term and its uses reflect an influential shift towards internet-based lingo within the cultural sphere. Importance of Learning Online Jargon Acronyms like FTFY have become an integral part of digital communication.

Posterous 75

Posterous Sentiment Forums Trends 75

Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Input up to 3 brands and Keyhole compares your brand over time against those competitors, revealing trends, impressions, key posts, share of voice, and sentiments.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

JULY 23, 2020

In response to the nationwide protests, the University of Colorado’s College of Engineering implemented social silence across all of our platforms in the beginning of June. Based on our community’s Tweets and Retweets, we knew our audience’s focus was on issues pertaining to Black Lives Matter and the protests.

Social Media 145

Social Media Brands Sentiment How To 145

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.

Analytics 84

Analytics Conversation Brands Sentiment 84

agora pulse

NOVEMBER 10, 2020

Although all social media platforms provide native data, their analytical and reporting capabilities tend to be limited. The best social media analytics tools source data directly from each social platform and compile the information into easy-to-understand reports. Social media channels. Pricing: Starts at $99 per month. Brandwatch.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

NOVEMBER 19, 2020

Using Sprout’s Social Listening platform, we gathered insights from recent conversations about outdoor activities to learn which ones people are taking part in most, how they feel about these activities and what brands are doing in response. Find a local route: [link] pic.twitter.com/HKaCogQ9Fc. Get outside for a cause.

Travel 121

Travel Sports Exercises Sentiment 121

Hootsuite

FEBRUARY 1, 2022

Twitch is an online video streaming platform that allows creators to live stream content to a dedicated audience. As of December 2021, the platform boasts over 7.5 More people are using the platform to stream other types of content , including: Music. Branded channels allow you to create a sense of community and FOMO.

Marketing 102

Marketing Authentication Template Templates 102