Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Strategy 122

Strategy Brands UGC Marketing 122

Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged.

Strategy 209

Strategy Marketing SMS Mobile 209

The Realtime Report

FEBRUARY 2, 2024

Reddit, the “front page of the internet,” seems to agree with this sentiment. They’re gearing up for transformation, introducing new monetization features that could change the way users interact with the platform. By incorporating product ads, dynamic ads, and catalog sales, the platform is catering to diverse marketing needs.

Features 91

Features Reddit CPA Metadata 91

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 123

Strategy Brands Content UGC 123

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing.

Marketing 130

Marketing How To Sample Samples 130

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 99

Metrics Influencer Marketing Survey 99

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. Twitch is an online video streaming platform that allows creators to live stream content to a dedicated audience. As of December 2021, the platform boasts over 7.5 What is Twitch marketing? What is Twitch?

Marketing 102

Marketing Authentication Template Templates 102

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools? Get in early on trending topics.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Buzz Marketing for Technology

MARCH 18, 2010

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But what if you don’t have a listening platform? How much time and money can the team commit to the listening platform?

B2B 225

B2B Platform Social Media Marketing 225

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 112

Influencer Tools Marketing Software 112

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 109

Process Sentiment Analysis Applications 109

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 119

Patterns Sentiment Analysis Proposal 119

Oktopost

FEBRUARY 26, 2024

Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue. Are you measuring the right B2B social media metrics?

B2B 62

B2B Metrics Social Media Social Media Management 62

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Are you looking to reach new customers?

Platform 78

Platform Social Media Small Business Instagram 78

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. And Facebook continues to be incredibly popular— 60% of consumers want to see brands use more of the platform. Key Stats: Over 2.8

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Platform Social Media Tumblr Reddit 118

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By tracking mentions, sentiment, and feedback, you can address customer concerns, resolve issues promptly, and maintain a positive brand image.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

FEBRUARY 15, 2024

sproutsocial A content platform ForYou, joining a powerful platform For You. They liked what they saw on social enough to go off-platform and hear what you have to say. It’s not possible to have a successful digital marketing strategy or social media strategy without it. This further builds their connection to your brand.

Engagement 105

Engagement Tips Loyalty Metrics 105

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Hootsuite

DECEMBER 12, 2023

You also don’t need to be active on every social media platform, or have the most original thought leadership content. 61% of your customers say thought leadership content is “a lot more” effective at showcasing your company’s value than traditional marketing. For some executives, it may be the only social platform you need.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Keyhole.co

MARCH 2, 2023

Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Social media has also changed the way products and services are marketed. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

JANUARY 9, 2024

What is social media personalization and why are marketers prioritizing it? The right infrastructure Personalized marketing is only as successful as the processes and tech that support it. These platforms are key to preparing your business for delivering personalized experiences on social.

Social Media 124

Social Media Sentiment Data Team 124

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

FEBRUARY 7, 2024

For example, you might find that posts with hashtags perform better than those without on one platform, but not on another. Talkwalker Source: Talkwalker Talkwalker provides hashtag tracking tools for Instagram, Facebook, Twitter, and seven other social platforms in addition to websites, blogs, and forums. Hashtag generators 10.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. But an ever-crowded space filled with brands and creators means your relevancy is always at risk.

Brands 113

Brands Sentiment How To Analysis 113

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy.

Conversation 118

Conversation Sentiment B2B Module 118

Keyhole.co

FEBRUARY 13, 2024

However, each social media platform is different. million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. Customer insights As a micro-blogging platform, Twitter is ideal for opinionated individuals to express their views. With over 335.7 billion in ad revenue in 2022.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

MAY 9, 2022

Pick your platform. No two college experiences are the same and no two social platforms are either. This College Decision Day, we’re seeing both students and institutions embrace platform-specific features to announce college acceptances on social media. happy national decision day ?? capefearcc. Authentic reactions.

Education 83

Education Marketing Reddit Class 83

SocMed Sean

SEPTEMBER 26, 2012

Company also monitors competitor keywords to find prospective customers who are dissatisfied with competitor products and services using sentiment measurement. Company monitors conversations to determine whether the messaging is resounding with the prospect or the community. Feel free to leave your thoughts in a comment.

Radian6 278

Radian6 Engagement Social Media Marketing 278

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Relying on one-way communication channels like lead capture forms won’t cut it. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

Conversation 99

Conversation Strategy Social Media Marketing 99

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Customer Engagement Platform – Digital-first, an omnichannel platform built for enterprises. Community Engagement – Self-service support, education, and collaboration. If so, you may have come across Khoros. Khoros solutions .

Social Media Management 122

Social Media Management Review Social Media Tools 122

Hootsuite

SEPTEMBER 28, 2020

Social has earned a well-established seat at the marketing table. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. Make social listening part of your strategy.

Marketing 144

Marketing Committee Health Care Organization 144

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Musk wanted to put his own stamp on Twitter.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

FEBRUARY 3, 2024

If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? For example, here’s a screenshot of a social media listening tool analyzing your brand metrics vs. overall market metrics. How to do that, you ask? It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 65

Report Atlassian Brands Sentiment 65