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How (and why) a tech company shifted their social strategy from product- to community-focused

Sprout Social

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? But with organic social media (and the elusive algorithms that power it), you can’t target a specific audience. Community is a vague word though. What does it all mean?

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Brand Reputation Management: 10 Strategies to Avoid Damage

Hootsuite

You don’t necessarily have to sit back and accept public sentiment. 10 top brand reputation management strategies 1. Contribute to your community The best reputations don’t just come from carefully managing your tone and image — they come from offering genuine value to your community and cultivating connections.

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. This way, marketing teams increase the impact of their social strategy and get back time to concentrate on developing winning campaigns.

Strategy 129
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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Customer-centric strategies. But when customer preferences change daily, how do you ensure your retention strategies drive desired results? You may want to use online spreadsheet tools to easily track and organize your keywords. Track customer sentiment. That’s where sentiment analysis can help you.

Sentiment 142
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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company.

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8 Facebook Marketing Strategies For Small Business To Increase Engagement & Sales

Keyhole.co

Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? Create a separate Facebook group and community page Your first task is to set up your Facebook business page.

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How AI insights improve decision making

Sprout Social

Incorporating AI technologies into business operations optimizes performance and pushes organizations toward success and sustainability. Organizations use AI tools to filter big data into actionable intelligence to support better decision-making and strategies.

Sentiment 112