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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me? Still not convinced?

Mobile 180
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How to Use Twitter Native Video for Business: 10 Content Ideas + 5 Best Practices

Pam Moore

Video marketing provides marketers the unique opportunity to connect with their audience in the most human and relevant way. With video marketing, you can almost look your audience in the face eyeball to eyeball. Simply record up to a 140 second video, craft a simple 280 character tweet and hit the “tweet” button.

Video 78
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103 YouTube Video Ideas for When You’re Out of Inspiration

Hootsuite

Are you struggling to come up with new, engaging, and creative YouTube video ideas? If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. Don’t worry.

YouTube 103
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Small Business Marketing Through iPhone Apps | Small Business.

Small Business Mavericks

Small businesses are even getting in on the picture and it won’t be long before having your own iPhone app is going to be as important as having your own website. There are all sorts of ways to get creative with iPhone apps. About Us What’s a Maverick? It may already be. And apps are flexible products.

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Five Go-To Apps for Creating Social Content on the Go

Ignite Social Media

Lightroom Adobe’s announcement that this app is free to iPhone and Android users got buried in a mass of updates, but it’s definitely not something to sleep on. It’s well-known and well-loved in the creative community. iMovie Hey, iPhone users! Social Content Creation Apps. This one’s just for you. Sorry, Android folks.

Content 155
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Top Five: Facebook ads are getting smarter

Sherrilynne Starkie

Top five social media news stories for marcoms professionals this week feature new innovations for businesses from Facebook, LinkedIn Live video and new features from YouTube and Whats App. The integration is available to both mobile and desktop devices for the application Pages Manager. Live video was a game changer for Facebook.

Facebook 150
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Apple’s Social Media Strategy: Minimally Showy With Maximum Impact

Keyhole.co

Analysis of Apple’s social media accounts As a top player in computers, laptops, and mobile devices, Apple has millions of followers across its social media accounts. The reason why Apple’s social media strategy works Apple’s biggest following is on Instagram and YouTube, which makes sense given their video-forward marketing campaigns.