Pixlee

OCTOBER 27, 2021

Throughout 2021, influencers have shaped how people shop and how they use social media to make buying decisions. Research has found 87% of shoppers rely on social media to inform their purchases and 49% rely on influencers they find on social media for product recommendations. Companies see value in influencers, too.

Influencer 75

Influencer Marketing Discount Retail 75

Likeable

APRIL 2, 2019

Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Moms are a key target market for many retail brands. Fear is getting in the way of great content. Lead with video. Find your tribe.

Retail 87

Retail Brands Authentication Loyalty 87

Pixlee

JUNE 16, 2021

Retail and ecommerce faced significant shifts in the past year, driven by store closures, no-contact shopping and myriad other challenges. Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. pic.twitter.com/3Ifjcmg6qQ.

Retail 52

Retail Trends UGC Mobile 52

Harp Interactive

MARCH 16, 2011

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. And weather your company or brand is employing any of these tactics,it is still being influenced by word of mouth (both positive and negative).

Influencer 276

Influencer Bazaarvoice UGC Review 276

Pixlee

JULY 20, 2020

Influencer marketing in 2020 looks very different than it did even one year ago. While on the one hand, brands saw their foot traffic come to an unthinkable halt, ecommerce has flourished, and influencers have proven to be essential in maintaining and increasing community engagement. .

Influencer 73

Influencer Trends Marketing Authentication 73

Pixlee

MARCH 31, 2020

But app commerce is getting a resurgence on the premise of the community and user-generated content. But that is entirely contingent upon having the right content in place to support those engagements, and ultimately, drive a sense of community. . Community Beyond Purchases. Content, Commerce, and Community.

Retail 57

Retail Engagement How To Hashtag 57

Sprout Social

JANUARY 29, 2024

When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. Retailers go all-in on Instagram and TikTok. Especially as powerhouse networks become increasingly oversaturated.

Social Media 113

Social Media Strategy Exercises Retail 113

Akamai Marketing

JANUARY 1, 2015

Listen: They had previously done an influencer campaign which produced a short burst, but didn’t create anything sustainable and they couldn’t figure out why. Think: After hearing about their previous experience, Akamai determined the influencer campaign fell flat because the influencers weren’t neighborhood influencers.

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Case Study Retail Study Eventful 100

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75

Trends Retail UGC Authentication 75

Pixlee

JULY 23, 2019

Influencer marketing is all the rage for brands that want to resonate with their customers in new and interesting ways. As this space matures, many brands find incredible success with smaller, niche influencers over larger influencers. She advises, “ Brands need to trust the influencer they have selected for the program.

Fashion 64

Fashion Influencer Authentication Apparel 64

Pixlee

AUGUST 23, 2018

Today’s consumers rely heavily on social media and tapping into their community when it comes to brand loyalty and their purchase decisions. The question is how to bring the authentic community experience from social media into your stores. “UGC

Retail 41

Retail UGC Apparel Social Media 41

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389

Blogger Brands Technorati comScore 389

Pixlee

OCTOBER 7, 2019

Retail shopping has been permanently changed by internet culture. This combined with the presence of giant ecommerce corporations like Amazon and AliExpress has forced retailers to understand that shopping is no longer a simple errand but rather an experience for consumers. Is this leading to a retail-apocalypse?

Retail 46

Retail UGC Comparison Price 46

Social Media Strategies Summit

NOVEMBER 30, 2020

Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. But partnering with the right Instagram influencers has significantly enhanced their efforts. It’s expected to generate 6.8 billion U.S. There’s more.

Products 163

Products Instagram Brands How To 163

Pixlee

JULY 30, 2019

Fortunately, with social media and influencers, marketers are finally getting the answers they’ve been looking for. Learn how these up-and-coming travel and food influencers built niche communities of followers who are passionate about experiences and see what marketers stand to learn from their success. . Luisa Ruocco.

Travel 66

Travel Influencer Delicious Authentication 66

Pixlee

APRIL 25, 2019

Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. Year-Round Influencers. Festivals like Coachella serve to show brands that by investing in influencer activity and experiential marketing, they stand to connect better with younger audiences.

Communities 75

Communities Geotagging Brands UGC 75

agora pulse

JULY 12, 2018

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. It sounds basic but branding your channel properly is one of the most important steps you need to take to build your community.

Community building 90

Community building YouTube Communities Influencer 90

Sprout Social

JULY 13, 2021

Known as Viya to her fans, the Chinese influencer makes a living selling her fans everything from cosmetics to mattresses to houses to doorbells. In China, livestream shopping is already worth an estimated $66 billion and influencers like Viya regularly attract viewers in the millions to their streams. What is livestream shopping?

Video 121

Video Retail Hosting Fashion 121

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? Report on UGC and influencer content with Tags—River Island There’s no denying the importance of creator and influencer partnerships. London-based retailer River Island uses Tags to make this reporting process easier. How does one topic perform on social compared to another?

Strategy 123

Strategy Brands UGC Marketing 123

Pixlee

NOVEMBER 8, 2019

The release broke with an hour-long hype video on Shane’s channel, long lines wrapping around the corner of Morphe’s retail locations, and a projected $35 million in sales. One fact is undeniable: Influencer Marketing crashed a website. Want to attract your own influencers and go viral like Morphe, Shane & Jeffree?

Influencer 44

Influencer Authentication Retail YouTube 44

Social Media Strategies Summit

JUNE 8, 2023

But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. But they were interested to discover if they could use the social network to increase purchases via physical retail stores. Cerveza Victoria USA is aware of this.

Brands 130

Brands Facebook Influencer Campaign 130

Ignite Social Media

JULY 13, 2021

Here are just a few industries that would benefit from offering customer service online: Retail Industry: Your brand sells products or goods – online, in store locations or both. Keep in mind that common price points of goods may influence how heated customer complaints get. Not ready to talk just yet?

Social Media 210

Social Media Brands Startup Loyalty 210

Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Taco Bell Loves UGC. Followers: 1.5M.

Brands 120

Brands UGC Authentication Comparison 120

Ignite Social Media

APRIL 2, 2019

We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. Shorty Awards Finalist for Retail & E-Commerce. We partnered with our client, Altar’d State, for the Retail & E-commerce category.

Social Media 129

Social Media Case Study Retail Study 129

Webbiquity SMM

JANUARY 24, 2023

Collaborating with microinfluencers Image credit: Malte Helmhold on Unsplash Influencer marketing has grown to play a major part in social media marketing initiatives. These small communities share interests and requirements, making them more inclined to purchase the items and services the microinfluencer vouches for.

Advertising 238

Advertising Social Media Strategy Authentication 238

Talkwalker SM

MAY 26, 2016

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ). For each dollar spent on your influencer program, you will generate an average $6.95

Analytics 68

Analytics Influencer Apparel Airlines 68

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. People feel much more connected to a brand that actively engages their community. Partner with influencers to sell your products. It gives you legitimacy. View this post on Instagram.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. Fantastic Furniture worked with Incubeta to create TikTok influencer content. georgieandzac. VMG Digital.

Case Study 114

Case Study Marketing Directory Retail 114

Buffer Social

JANUARY 25, 2022

The team will also be rolling out a robust retail education and sampling program and nurturing long-term paid partnerships with new brand ambassadors to make sure they’re sharing this value with as many potential customers as possible.

Small Business 91

Small Business Marketing Retail Education 91

Sprout Social

OCTOBER 16, 2023

Identify relevant partners Collaborating with content creators and influencers who have a trusting relationship with the people you’re trying to reach can have a halo effect for your brand. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences.

Brands 115

Brands How To Authentication Collaboration 115

Sprout Social

OCTOBER 19, 2022

For example, in my previous work as a social strategist, I developed a list of creators and influencers to reach out to for product launches. When we were ready to find creators, I found that looking to our community and third-party platforms was the most helpful. Look within your community. Look to their community.

Campaign 105

Campaign Content How To Influencer 105

Social Media Strategies Summit

SEPTEMBER 9, 2022

For many brands and consumers, the value of NFTs doesn’t come from the token itself but the sense of community built around it. The company built a website that spells out precisely what’s in it for owners, including access to: A private Discord community. New product drops, exclusive merch, ultra-rare art, and retail deals.

Examples 177

Examples Brands Avatar Authentication 177

Ignite Social Media

MARCH 23, 2020

Revisiting influencer content: We’ve seen very high engagement on influencer content that recognizes the situation tastefully. And while tacky isn’t the way to go, many people seem to recognize that influencers are also small businesses being hurt by this. People are increasingly looking for distractions and normalcy.

CPM 175

CPM Social Media CPC Sample 175

Waxing UnLyrical

MAY 13, 2019

Imagine this one angry, snubbed or ignored customer is an influencer with thousands of loyal followers who have millions of other followers combined. Fast Retailing. Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media. Align Technology.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Pixlee

JUNE 29, 2020

With UGC and influencer marketing, they don’t have to. . An aptly titled article from RetailDive sums up the impetus for brands to embrace social change: Consumers want retailers to do the right thing. The best message is one that your diverse, authentic community is already sharing. The Duty to Represent Authentically.

Authentication 91

Authentication Brands UGC Construction 91

Pixlee

JANUARY 21, 2020

Every community-driven brand looking to thrive in 2020 has at least one thing in common: they’re prioritizing personalization. Community-driven brands stand out now because they have created products people love, learned based on customer feedback, and iterated constantly to improve their product-market fit. Why is that?

Retail 66

Retail Cost Startup Privacy 66

Keyhole.co

JULY 11, 2023

Dropshipping is a business model where online retailers do not need to keep inventory or manage storage. This eliminates the need for retailers to handle the products physically. Retailers only play the role of middlemen between the supplier and the customer. Onboard your influencers and track their KPIs on Keyhole 6.

Hashtag 52

Hashtag Campaign Instagram How To 52