Social Media Strategies Summit

APRIL 22, 2019

2018 was a year of lasting impacts on the social media industry. Even in an industry marked by fast change, 2018 will go down in history as a big year for social media and all of the marketers who use it to sell their products or services. Here are our top 10 trends for 2019. Social Media Trends of 2019 #1.

Trends 142

Trends Social Media Instagram Influencer 142

Sprout Social

DECEMBER 5, 2023

Which means the industry is primarily made up of Millennial white women. How can we make a place in the industry for people from different generations? We asked social professionals outside of the majority demographic to weigh in, and got their take on what’s amiss in the industry and how we can chart a more inclusive path forward.

Social Media 123

Social Media Survey Education Team 123

Sprout Social

MAY 15, 2020

You may have reports set up to measure your own key metrics, but in the course of trying to prove the value of social to your larger organization, you’ve likely run into questions about how you stack up to competitors or how your social presence “should” be going compared to your industry. How social stacks up across industries.

Industry 123

Industry Real Estate Social Media Sports 123

Pam Moore

APRIL 24, 2017

One way you can gain immediate traction and competitive advantage is to work with influencers in your industry or niche to create partnered content with them. A recent study conducted by Linqia showed that 57% of brand respondents indicated influencer content has proven to outperform their own brand created content! Click To Tweet.

Influencer 167

Influencer Industry Content How To 167

Hootsuite

MAY 13, 2020

Even if you aren’t, it would be a mistake to ignore influencer marketing trends. There’s a reason the influencer marketing industry is booming. From the rise of creators to the fall of celebrities and everything in between, these are the most important influencer trends to watch right now. This is good news for brands, too.

Influencer 145

Influencer Trends Marketing Guidelines 145

The Realtime Report

SEPTEMBER 19, 2019

Positive Signs the M&E Industry Can Handle + Deliver Equality. Have you ever wondered how the M&E industry, a business that had such a basic premise (entertain folks, give them a few minutes/hours of escape) has evolved into the point guard for change around the world? Andy Marken. Since the U.S. She noted, “2.7

Industry 79

Industry Film Analysis Project 79

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Sentiment 112

Sentiment Banking Patterns Hotels 112

Waxing UnLyrical

MAY 13, 2019

You could be trending without ending, and for the wrong reasons. If you run a local green food outfit, you can find and follow big food related industry players or regulators, connect, engage and interact with their posts. Identify Relevant Groups, Communities. These and more you can find in the right groups/communities.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Sprout Social

JUNE 17, 2019

However, before you get too carried away, you should be aware of the following social media trends (and to some degree, expectations) — they’ll greatly impact how you’ll want to launch and run your personal brand campaign. Look no further than the aforementioned influencer industry, which has embraced genuine perspectives.

Trends 111

Trends Social Media Brands Authentication 111

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? And we’re here to say that we couldn’t be more proud of you.

Social Media 121

Social Media Tips HootSuite Marketing 121

SocMed Sean

FEBRUARY 1, 2022

One field that has arguably benefited the most from Instagram has been the fitness industry. The art community latched onto Instagram for this reason and as a way to freely circulate their talents. They inspire many and get them to reflect constantly on best practice and discuss at emerging trends. Instagram Fitness Tips.

Instagram 162

Instagram Study Influencer Tips 162

Sprout Social

DECEMBER 6, 2023

It’s not just a trend—it’s a proven strategy. B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. Most social platforms have their own professional communities, both formal and informal.

B2B 119

B2B Influencer Brands Marketing 119

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? 15 Digital Branding Trends You Can't Ignore in 2020. Listen to episode 267 of the Social Zoom Factor podcast for more details on each of the below 15 digital marketing and branding trends. Community still reigns and always will!

Trends 78

Trends Video Marketing Influencer 78

Buffer Social

DECEMBER 14, 2023

Share news related to your industry Keeping your audience informed about the latest industry news not only positions you as a knowledgeable source but also provides value to your followers.  This makes it easy for the audience to stay informed about the latest trends and changes in the social media landscape.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Buffer Social

MAY 8, 2019

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. Keep reading to uncover the four key steps Ugly has taken to build an industry-disrupting, global business in under five years…. Build a unique brand.

Industry 74

Industry Meme Survey Authentication 74

Ignite Social Media

JULY 13, 2021

A lot of us think that way because we’re used to social media being a place for audiences to interact and engage with brands in a fun and loving way, but a recent study shows that consumers want to see brands provide customer service on social. Your Industry – Does Offering Customer Service on Social Make Sense?

Social Media 210

Social Media Brands Startup Loyalty 210

Sprout Social

OCTOBER 11, 2022

Focus on relevant topics that will help your community approach common industry challenges. Case studies. Ask your team members to take people behind-the-scenes of industry events, development trainings or volunteer opportunities. Candidates are also interested in industry awards and recognitions. Data reports.

Strategy 132

Strategy Content Curation Press Release 132

Sprout Social

FEBRUARY 1, 2024

It also captures real-time, unfiltered perspectives on your brand, the wider industry and competitors. Identify trends : Social listening pinpoints changing preferences and emerging trends. Suppose Microsoft notices a trend in complaints about Outlook’s new font.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria.

B2B 62

B2B Strategy Marketing Case Study 62

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

Communities 52

Communities UGC Marketing Newsletter 52

Convince & Convert

OCTOBER 8, 2021

You’re going to need to prioritize building trust within your brand’s community. Studies find that 92% of customers trust a micro-influencer more than a traditional ad or an endorsement from celebrities. DEI is not a trend. DEI is not a trend. Nano & Micro-influencers for DEI Marketing. Never Forget Authenticity .

Influencer 163

Influencer Marketing B2B Authentication 163

Hootsuite

OCTOBER 21, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Hashtags can be a good way to build an online community. 100 top trending TikTok hashtags in 2021. 100 top trending TikTok hashtags in 2021. Study your audience’s hashtag habits.

Hashtag 145

Hashtag Trends Analysis Study 145

Buffer Social

JULY 18, 2023

Conduct in-depth research : Find industry trends, news, and topics that interest your target audience. Support and collaborate with others: Engage with influencers, thought leaders, and other businesses in your industry. Once you grow your community, you can move to a different platform like Slack.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Buffer Social

JULY 5, 2023

I became more active on LinkedIn , engaged with industry experts' posts, and read the latest trends for unique insights. LinkedIn Best for: Finding arguments, case studies, and questions related to a specific topic. Google Alerts Best for: Finding the latest reports, trends, or industry news.

Research 77

Research Google Newsletter Curation 77

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Brand authenticity It’s easy for brands to default to hopping on timely trends and challenges or creating a social-specific brand voice because it aligns with the zeitgeist.

Brands 115

Brands How To Authentication Collaboration 115

Pam Moore

NOVEMBER 29, 2017

If you are excited to hop on one of the hottest trends in marketing and want to learn how to leverage influencer marketing for your business, you landed on the right blog post today! We know how to build influencer marketing programs that increase brand awareness, generate leads, earn trust, build community and help you grow your business.

Influencer 160

Influencer Training Marketing Small Business 160

ProBlogger

NOVEMBER 16, 2022

The post Blogging the Festive Season: The Blogger-Consultant-Speaker [Case Study] appeared first on ProBlogger. I’ve found that it doesn’t pay to try to change sales trends. Instead, I try to amplify sales trends. But I don’t answer much email, execute programs, or do calls during that time. Take time off!

Case Study 40

Case Study Consultant Study Blogger 40

ProBlogger

NOVEMBER 16, 2022

The post Blogging the Festive Season: The Blogger-Consultant-Speaker [Case Study] appeared first on ProBlogger. I’ve found that it doesn’t pay to try to change sales trends. Instead, I try to amplify sales trends. But I don’t answer much email, execute programs, or do calls during that time. Take time off!

Case Study 39

Case Study Consultant Study Blogger 39

Buffer Social

OCTOBER 2, 2023

Get the need-to-know highlights from the social media industry that happened the week of September 25-28. A study revealed a drop in teen engagement, with TikTok leading in daily phone usage among teens - but the study was only based on 203 U.S. Here's a breakdown of the key updates and what they mean for you.

News 80

News Report Social Media Instagram 80

Buffer Social

JUNE 18, 2018

. “We love coffee, but we love community and people more.” We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. People drive our community, not products. ” – Nicholas. Discovering Buffer through a personal touch.

Communities 95

Communities Company Social Media Case Study 95

Convince & Convert

OCTOBER 30, 2017

In March of this year, Clutch released a study analyzing how medium and large businesses use social listening tools. Industry terms and trends: 61%. Industry/brand influencers: 60%. A social media following can't thrive without a strong community as its foundation. Industry Terms and Trends.

Brands 193

Brands Sentiment Influencer Survey 193

Pam Moore

JUNE 22, 2017

57% of brands also stated influencer content out-performed their own brand content in a recent study from Linqua. Partnering with influencers to create content and campaigns can be a faster way to increase brand awareness, earn trust and build authority in your market niche and industry! Social currency = attention + action.

Course 163

Course Influencer Training Small Business 163

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. Maybe it’s your experience working within a niche industry or vertical. What do you do better than everyone else?

Social Media 112

Social Media Strategy Case Study RFP 112

Socialmedia.biz

MARCH 25, 2021

Hashtags have become so large that communities pop up around their use. In a B2B sense, industry awards ceremonies and conferences are great examples of events that have hashtags pop up around them. Trending Hashtags. The game was trending on every social network. It helps to make topics easier for users to find.

Hashtag 78

Hashtag Brands How To Conference 78

agora pulse

OCTOBER 6, 2020

In a study by Horizon Media, 81% of millennials expect companies to make a public commitment to good corporate citizenship. Gear up to help a community or charity this December for a feel-good factor that will benefit everyone. Pick a theme that’s trending to capture more engagement. Table of Contents. Collaborations.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Social Media Strategies Summit

DECEMBER 7, 2023

Based on the average cost of public education tuition and the headline figure of up to 400,000 fewer students, Dr. Phillips says the impact on the higher education industry will be $4.2 And they may have experiences where they haven’t felt welcomed or felt part of a community.” First, we need to consider cultural factors.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Sprout Social

AUGUST 24, 2022

Social was an overlap of all the things I loved and studied: Photography, video and communications.”. I love how personal and genuine brands can get on social media and the communities they can create. From a young age I saw the power in social, and have wanted to be a part of the industry ever since.”.

Social Media Management 103

Social Media Management Social Media Tips Skills 103