Remove Communities Remove Industry Remove Press Release Remove ROI
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The complete guide to create your employee advocacy content strategy

Sprout Social

Focus on relevant topics that will help your community approach common industry challenges. Ask your team members to take people behind-the-scenes of industry events, development trainings or volunteer opportunities. Candidates are also interested in industry awards and recognitions. Product news/industry partnerships.

Strategy 131
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Let your readers know!

ROI 191
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Why We’ve Lost the Ability to Humanize the Customer Experience

Oktopost

In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe. It’s an episode you most certainly won’t want to miss. Meet Kevin.

B2B 89
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15 Hot Digital Marketing Trends for 2020 [video + podcast]

Pam Moore

Even industries that in the past were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the noise. Employee advocacy programs arm the brand with a digital army of brand advocates who can represent the brand far better than a boring press release.

Trends 78
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

This “two pipeline” requirement is pretty unique to the recruiting industry. However, if each of these online marketing activities are done in a silo, they’re a lot less likely to produce an exponential ROI. They need a pipeline of companies that want to hire them to recruit on their behalf.

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Are You A Business Or A Media Company?

Small Business Mavericks

These include forums, blogs, community websites where industry news can be published, wikis, etc. Look and see what is not being provided in your industry online and provide that. It could be an industry social networking website, it could be an industry wiki or encyclopedia site, or it could be a simple blog.

Company 142
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15 Top Digital Marketing & Branding Trends for 2020 [podcast]

Pam Moore

Even industries that in the past were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the noise. Employee advocacy programs arm the brand with a digital army of brand advocates who can represent the brand far better than a boring press release.

Trends 78