Webbiquity SMM

NOVEMBER 5, 2013

This year, we wanted to target a specific group once again, and so we agreed to honor the top bloggers, authors, PR specialists, and journalists on Twitter. Now that Tom and I have compiled our lists, the word that keeps popping into my head is “community.” Active Member of the Wharton Advertising 2020 Contributor Community.

Twitter 187

Twitter Airlines Syndication Blogger 187

Webbiquity SMM

NOVEMBER 27, 2018

And it’s almost shocking how Twitter has failed to attract even that share within some key groups in this segment. It’s an excellent platform for promoting events as well as engaging with others during the gathering, whether it’s a corporate-sponsored conference, a trade show, or some type of community involvement.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

JULY 9, 2012

Use statistics: write about your clients as a group rather then individual entities, for example: implementing your 1,000th customer system, hitting the 1 million user mark, or achieving 98% customer satisfaction. This doesn’t generally support new deals, but can help expand your sales within existing client organizations.

B2B 189

B2B Case Study Telecommunications Study 189

Webbiquity SMM

JANUARY 24, 2019

In addition, a significant portion of social media marketing is engaging with your community. Pick the platforms where you want to be active; it is a good idea to restrict your focus to the 2-4 largest social networks for your target group. All of this requires constant human input. This cannot and should not be automated.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

APRIL 11, 2012

Note that these weren’t hair salons or auto body shops or some other type of business whose core isn’t the online world; these are companies whose buyers were trading messages using now-obscure online communication protocols since before the Internet had a name, and long before the term “social media” was introduced.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

JUNE 6, 2016

Building a core group of employees advocates may seem overwhelming, but it can be broken down into a small number of easily managed steps. Encourage your more outgoing employees to volunteer in the community and attend events that boost exposure for your business.

Brands 100

Brands Loyalty Survey Newsletter 100

Webbiquity SMM

MAY 3, 2011

She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Diana Adams. adamsconsulting.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Twitter, Facebook and LinkedIn groups, community sites (e.g. Provide customer support. People want to buy from companies that are smart, helpful and responsive.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

NOVEMBER 16, 2010

Join the same LinkedIn groups. By listening first, then contributing helpful information based on what your prospects and key influencers are discussing , you’ll be seen as an asset to the community and a valued contributor, rather than just another vendor schlepping its goods. Follow them on Twitter. Promote select influencers.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

JULY 9, 2012

Use statistics: write about your clients as a group rather then individual entities, for example: implementing your 1,000th customer system, hitting the 1 million user mark, or achieving 98% customer satisfaction. This doesn’t generally support new deals, but can help expand your sales within existing client organizations.

B2B 101

B2B Case Study Telecommunications Banking 101

Webbiquity SMM

MAY 10, 2011

Highlight your company’s community involvement. An IT services firm donated the time of several of its developers to local non-profit groups for a weekend. A better approach is to make it prominent and easy for members of the media to click directly to your website’s online newsroom or media page.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

FEBRUARY 4, 2013

Marketing, PR and communication efforts within the enterprise need to be connected as well. To succeed in social media, relationships need to be built within online communities. Often they have to spend months of community investment online to build enough relationship equity to start generating sales.

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. You can’t just ‘leave your mark’ and expect success…Members of social media communities are no longer swayed by a coupon for 10% off or an invitation to try a new product.

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

MARCH 13, 2019

A little while ago, we added a button on our blog that points to our ” Marketing Mavens ” LinkedIn group. Social Media Marketing (SMM) Supports SEO Efforts , especially Off Page SEO or Link Building. It works the other way too. Our blog has about 4,000 RSS and email subscribers.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

MAY 31, 2022

Start Your Own Group on Specific Topic. There are over two million LinkedIn groups , some of them with more than a million members. The last thing you want is to create a generic group and compete against thousands of other similar groups. What specific benefit can you give your audience that other groups can’t?

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

MARCH 29, 2022

It hosts millions of questions, thousands of active communities (similar to mini forums), and has a highly engaged audience. This is much more effective than trying to guess what people want, and far less expensive than running focus groups. Attract new clients. You can use Quora for free market research. visitors per month.

Brands 204

Brands NoFollow Marketing How To 204

Webbiquity SMM

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. Meghan Biro. MeghanMBiro. Liz Bonilla. And congrats on being a new mom!

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

DECEMBER 15, 2020

WorkOutLoud – Online communities connecting enterprise companies to their customers – enabling community-wide collaboration, improving the customer experience. FRSecure is a group of experts on a mission. focuses on experimental, open-source community-focused efforts. Central Consulting Group.

Company 149

Company Twitter Software System 149

Webbiquity SMM

JANUARY 24, 2017

Get color indication of hashtag strength as you type, on Twitter or Facebook; notifications when new hashtags pop up for your topic; and ability to group and compare hashtags. ” — Marketing Insider Group (Arsenal). Showcase reviews: Express Writers, Marketing Insider Group (Arsenal), Marketing Insider Group (Startup).

Tools 100

Tools Twitter Sample Samples 100

Webbiquity SMM

JANUARY 20, 2015

A wave of changes over the past couple of years have transformed it into a major publishing hub, a platform for personal branding, and a place to ask and answer questions from like-minded professionals across nearly 2 million LinkedIn groups. How can you make the most of LinkedIn groups? ” Guides to Using LinkedIn Groups.

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Webbiquity SMM

AUGUST 22, 2012

Second, direct visitors fall broadly into one of two groups: let’s call them “old friends” and “new friends.” ” Old friends may include, among others: • Current customers (for example, clicking on a bookmarked link to your support page or user community area).

How To 169

How To Conference Analytics Social Bookmarking 169

Webbiquity SMM

SEPTEMBER 12, 2011

John Bottom has crafted an amazing, creative, interactive B2B social media landscape image with links to a large group of key B2B bloggers like Mark Schaefer, Joe Pulizzi, Beth Harte and Tony Karrer. Influence in social media: how to find the top bloggers by blur Group. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

JUNE 10, 2014

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Industry/community activities (associations, analysts, events, community involvement), which are good things to do anyway, also build your brand in search (and are another key channel in the WPO framework ). •

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

JULY 7, 2014

Among other changes, the addition of showcase pages for businesses, expanded content publishing and media sharing capabilities, and changes to group email updates are all designed to make LinkedIn into a business-oriented version of Facebook. Adding a Linkedin Group to Your Company Page by Social Media Tutorials.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Webbiquity SMM

FEBRUARY 10, 2015

Image credit: Business 2 Community. Business 2 Community ). Not as believable.) ( Business 2 Community ). Business 2 Community ). Business 2 Community ). Business 2 Community ). Business 2 Community ). Business 2 Community ). Business 2 Community ). Believable.) Social Media Slant ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JANUARY 10, 2011

John Haydon provides detailed instructions on how to send Facebook wall posts to specific groups of fans based on location and language. Facebook Groups – a Complete Guide by Jesper Åström. She then offers five recommendations for B2B Facebook use including offering a mix of original content and industry news, and asking questions.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

JULY 12, 2010

Most companies find that the amount of time they need to devote to social media, particularly to engagement, starts out modestly and increases over time as their blog readership, Twitter following, Facebook fan base and other groups grow. Where: which social media sites and tools will you use?

Report 191

Report Social Media Strategy Policies 191

Webbiquity SMM

FEBRUARY 17, 2014

Among the tools mentioned are Buffer, Triberr, Wistia, Facebook, and several others; but according to this group of experts, the three most helpful tools are…(read the post ). Richard Marriott curates answers from 50 (actually 53) experts on which tools they would use to promote their blog content if they could only use three.

Directory 205

Directory How To Forums Social Bookmarking 205

Webbiquity SMM

JANUARY 17, 2011

The fastest-growing demographic group on Facebook is no longer women over 55 years old–it’s now users under 18. Roundup of the Top Internet and Social Media Statistics by Awareness Community. Not surprisingly, email and search are the most common online activities among all age groups. billion by 2014.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

SEPTEMBER 22, 2015

Based on one of his conference presentations, Ian Anderson Gray showcases seven tools “that can help you be more effective and efficient” at managing your social media marketing activities, such as Friends+Me (which is “similar to Buffer but allows you to repost to your Google+ profiles, pages, communities and collections.

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

DECEMBER 16, 2014

The image calls out many of the top tools and platforms across the realms of social listening, learning, and adapting, further broken out into more specific groupings like video, social curation, and service networking. 10 Reasons Why Small Business Can’t Ignore Social Media by Marketing Technology Blog.

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

AUGUST 28, 2012

This infographic explains why existing employees may make the best social media managers, how to divide employees into different training groups most appropriate to their skills, and recommendations for handling personal social media use at work. 101 Examples of Social Business ROI by Dachis Group. Social Media Metrics and ROI.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

JANUARY 9, 2012

Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager. How We Increased Our Twitter Followers By 250% – Whiteboard Friday by SEOmoz. Top 7 Ways to Save Time on Twitter by OPEN Forum.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

OCTOBER 27, 2010

If your internal groups “bicker&# and “jockey&# as described above, it may require a senior executive to exert control over the process. As the authors note later in the report, “Unlike conventional campaigns, community marketing lacks a specific beginning and end to the activity.&#

B2B 175

B2B Social Media Marketing Microblogging 175

Webbiquity SMM

MARCH 25, 2015

” Among his insights, this regarding LinkedIn groups: “You don’t have to go overboard.

Survey 100

Survey Blogger Influencer Engineering 100

Webbiquity SMM

MARCH 7, 2017

Showcase reviews: Blogging Wizard (WordPress), Marketing Insider Group, MarketingLand, RazorSocial, SnapApp. I love the analytics and insights I can capture about my communities, client communities and their competitors. I love the simplicity by which the engagement within Twitter communities is tracked.” — ArCompany.

Campaign 200

Campaign Tools Social Media Sample 200

Webbiquity SMM

FEBRUARY 21, 2017

Showcase reviews: Marketing Insider Group (Curation), Maximize Social Business (Drive), Online Marketing Institute, Perception System, SnapApp. Showcase reviews: Marketing Insider Group (Curation), Online Marketing Institute. Showcase reviews: Marketing Insider Group (Curation), SnapApp. Google Review Count: 346. 3) Instapaper.

Curation 214

Curation Tools Curata Flipboard 214