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Community management and content creation

Janet Fouts

Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. That just shows how little respect they have for the community.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. An active and helpful support forum? Highlight your company’s community involvement.

ROI 191
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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. 81% of B2B decision makers use online communities and blogs to help make purchasing decisions. Direct Marketing ).

B2B 110
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.”

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What Content People Share And Why They Do It

Mindjumpers

Like Mindjumpers, he is associated with Social Marketing Forum. Obviously one can say that social bookmarking also allows you to save and sort content, but let’s be honest: social bookmarking is used more for SEO than for “sharing” and the community-aspect of social bookmarking is quite low, depending on the used service.

Content 213
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What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab

Buzz Marketing for Technology

In this white paper, I take a postcritical stance (Selber 2004). That might involve learning popular time management techniques (Allen 2003) or participating in online communities that face similar problems (Spinuzzi 2003, Ch.6); I hope that this white paper has provided some starting points for that work.

Research 190
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I Started a Blog But No One Cared | Social Media Strategery

Social Media Strategery

As you might imagine, neither of these conclusions bode well for the long-term health of a virtual community behind the firewall. So, what do I tell these folks when they ask me why no one is reading their forum posts, commenting on their blogs, or editing their wiki pages? Post your blog entry, wiki content, forum thread, etc.

Gov 2.0 125