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Saying Goodbye to Digital Marketing: Meet the New Me

Ari Herzog

I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. Looking back at my blog archive my answers were staring back at me: diluting social media , using the telephone , changing blog layouts , leaving Flickr Pro , unfriending , unlinking , and going dumb. Footsteps by schick.

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This Week in Social Media – 7/24/2013

Social Media Marketing

Facebook’s Q2 earnings show mobile growth, U.S. customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

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State of Crisis Communications and Social Media from a Professor’s Perspective

Waxing UnLyrical

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

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Everyone’s on Facebook, Why Aren’t They on the Intranet Too?

Social Media Strategery

Photo Credit: Flickr, myretailmedia. Social Media has forever changed the way the world communicates. There has also been a substantial move to mobile technology. Photo Credit: Flickr, jhoward413. Here’s my take on each of these issues. Social Media is Fast. Behavior Change is Slow. They don’t continue to evolve.

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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Image: Brad Stabler via Flickr, CC 2.0 Mobify Given the huge uptake in mobile web use , you know by now that if your site isn’t optimized for mobile devices, you are likely missing out on opportunities left and right to connect with your audiences. You do need a basic design and CSS background to configure your site.

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Judging A Blog Post By Its Cover

Waxing UnLyrical

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Army via Flickr , Creative Commons Usually these are placed at the top of a post, but often, if a post is long, I’ll insert additional images, alternating left- and right-aligning them. I just get kicks out of mobile blogging w/ multimedia.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

So here’s a simple rule of thumb to live by: if you’re going to launch an external social media initiative – even something as simple as an official Twitter handle – make sure it’s properly supported on your primary website and via your email communications. Calling attention to mobile apps? Social and mobile profile calls to action?