Later

JANUARY 27, 2021

We want people to feel emotionally connected to our brand, so we leverage our community and our artists to tell their stories,” explains Director of Brand Marketing and Communications, Toni Shelton. Read our case study with the beverage brand. #2: But don’t just take our word for it. The best part? 2: Well+Good.

Feed 56

Feed Feedly Instagram How To 56

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Communities 78

Communities Social Media Community building Groups 78

Webbiquity SMM

APRIL 4, 2023

Learning : YouTube (used by 66% of adults according to a study we fielded in February 2023), Reddit (used by 11%), and LinkedIn (used by 14%) are primarily associated with finding information. Connect : That friend who’s always asking their network what show they should watch, or reminiscing about “that one time at band camp”?

Social Media 220

Social Media Reddit LinkedIn Research 220

Myrland Marketing

JANUARY 12, 2018

He explained the purpose of this test by saying, “We always listen to our community about ways we might improve News Feed. If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. More on that in a moment… The Explore Feed on Facebook .

Feed 83

Feed Feedly News Groups 83

Buffer Social

NOVEMBER 27, 2018

In a post on his Facebook Page back in January the Facebook founder noted : “Recently we’ve gotten feedback from our community that public content — posts from businesses, brands, and media — is crowding out the personal moments that lead us to connect more with each other.” ” The rise of Stories.

Feed 111

Feed Feedly News Facebook 111

The Realtime Report

DECEMBER 2, 2022

Playsee Boards is a neighborhood-centric feed that allows users to explore and start new conversations in the community, discover first-hand information about places and learn about local happenings. The new experience links people to people, people to small businesses and ultimately strengthens the community.”.

Social Media 91

Social Media Apple Survey Feed 91

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

Communities 221

Communities Collaboration Statistics Lurker 221

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. It’ll help you create a loyal community of followers and promote your page and business. When combined with social media, SEO can amplify your brand message and build a community of happy customers.

SEO 154

SEO Social Media Strategy Hashtag 154

Ignite Social Media

MAY 25, 2021

Studies have shown Reels can serve as a valuable tool for your brand whether they are used as a testing space for TikTok or to add a little spice into your brand’s newsfeed. Another obvious but worth the mention callout is to follow Instagram’s Community Guidelines. Let’s talk Reels! Increasing Discoverability of Reels Content.

Instagram 172

Instagram Engagement Content Tips 172

Mindjumpers

NOVEMBER 17, 2014

Earlier this year a study revealed that the organic reach for brands declined to 2-6%. The platform’s special news feed algorithm enables companies to target a community based on the information people share on their profiles. ?The When targeting start by dividing your community into groups based on their level of loyalty.

Advertising 230

Advertising Facebook How To Guidelines 230

Twenty4 Social

JANUARY 25, 2018

But recently we’ve gotten feedback from our community that public content — posts from busine sses, brands and media — is crowding out the personal moments that lead us to connect more with each other.” You’ll have to really plan a good strategy for posting and study your analytics to find your best days to post.

Feed 40

Feed Feedly News Facebook 40

Buffer Social

JUNE 18, 2018

. “We love coffee, but we love community and people more.” We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. People drive our community, not products. ” – Nicholas. We hope you found this case study useful!

Communities 95

Communities Company Social Media Case Study 95

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 122

Social Media Survey Education Team 122

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO. Case study: Fantastic Furniture .

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Case Study Marketing Directory Retail 114

Saying It Social

APRIL 11, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes.

Social Networking 178

Social Networking Communities scribd StumbleUpon 178

Sprout Social

APRIL 17, 2023

To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform. in savings. Customers even described Sprout as a “can’t live without” resource. estimated savings.

ROI 102

ROI Social Media Management Team Study 102

Later

AUGUST 19, 2021

Reach rate is a valuable indicator for brand exposure, while engagement rate can indicate how well your content is resonating with your community. Instead, they rely on their existing community to engage with their content and drive virality — and for this group, posting more per week results in a major drop in engagement rate per post.

Instagram 132

Instagram Analysis Hashtag Engagement 132

Sherrilynne Starkie

AUGUST 7, 2018

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. The study looked at 43 million posts from the top 20,000 brands on Facebook to compare organic engagement levels year on year. The optimal number of post daily?

Brands 150

Brands Facebook Study Mobile 150

Buffer Social

DECEMBER 14, 2023

It creates a sense of community and shows that the company values its employees. Jens Joseph Mannanal, Co-founder & COO at Passionfroot, shares a case study of how Superhuman, one of the biggest and fastest-growing AI newsletters globally, leverages Passionfroot to streamline their workflow and sponsorship process.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Pam Hughes

NOVEMBER 22, 2021

Previous studies have shown less is more. You might find that using fewer Instagram hashtags works better if you are trying to reach niche communities because the potential interest from wider tag usage might not translate into actual niche traffic for your website. Read Later’s complete Instagram hashtag study here.

Hashtag 85

Hashtag Instagram Engagement Study 85

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

B2B 118

B2B Influencer Brands Marketing 118

Convince & Convert

MAY 2, 2012

Using social media as a central component to promote the program, Walmart customers were invited to visit Walmart’s Facebook Contest page to vote for one of 200 communities hardest hit by unemployment. The community that tallied the most votes was awarded $1 million to help fight hunger. Want to support your local food bank?

Case Study 121

Case Study Social Media Study Banking 121

Oktopost

NOVEMBER 22, 2023

Facebook: With the ability to refine your audience targeting with Facebook Ads and create Facebook groups for customer support, Facebook is another popular platform for B2B marketers to raise brand awareness and build an online community. Facebook is a solid social media platform to focus your community-building efforts.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

OCTOBER 11, 2022

Focus on relevant topics that will help your community approach common industry challenges. Case studies. Increasing access to education and career opportunities for the Black/African American community is just one part of the work we’re doing to further our DEI mission. Social media posts. Data reports. Templates and tools.

Strategy 131

Strategy Content Curation Press Release 131

Pixlee

FEBRUARY 8, 2021

Plus, several studies have also found a correlation between prolonged social media use and symptoms of anxiety, depression, and stress. As someone who’s in charge of a brand or business social media account, you are responsible for making a positive change in your community. 2: Build a Strong, Inclusive Community With UGC.

Social Media 97

Social Media UGC Marketing Communities 97

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. People feel much more connected to a brand that actively engages their community.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

SEPTEMBER 14, 2023

PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. This is where customer marketing comes in. Just ensure you ask for approval before you post.

Strategy 123

Strategy Brands Content UGC 123

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. Study Group.

Groups 111

Groups Groups Communities Organization 111

Oktopost

JULY 18, 2022

According to a study by Deloitte , 77% of professionals have experienced burnout at their current job. In this episode, Olivia Messina, Social Media and Community Manager at Oktopost is opening up about her experience with social media burnout and sharing her top 6 tips to prevent it. Meet Olivia.

Social Media Management 69

Social Media Management Social Media How To B2B 69

Sprout Social

JULY 23, 2020

A West Virginia University study found social media managers struggle with their mental health especially during a crisis, so be sure to ask for time off and space when you need it. Based on our community’s Tweets and Retweets, we knew our audience’s focus was on issues pertaining to Black Lives Matter and the protests.

Social Media 145

Social Media Brands Sentiment How To 145

Hootsuite

NOVEMBER 28, 2022

In short, an engaged community leads to better sales outcomes. According to Nielsen’s 2021 Trust in Advertising study, a whopping 89% of respondents trust recommendations from people they know. The key to building a strong social media advocacy program lies in leveraging your existing communities. Start with your goals.

Social Media 122

Social Media UGC How To HootSuite 122

Social Media Strategies Summit

FEBRUARY 27, 2020

2 Growth of private communities and tight-knit tribes. According to a Facebook study of 8,000 users, 69% of respondents said that directly messaging with a company helps them feel more confident about the brand. Benefit from in-person social media strategy workshops and case studies. Source: Facebook Groups. Source: Snapchat.

Trends 182

Trends Social Media Instagram Platform 182

SocMed Sean

FEBRUARY 15, 2022

A study performed by money.co.uk , found the most popular small businesses on TikTok are in the beauty, fashion, and luxury goods industries. Added to this, studies have found that people feel a more positive connection to brands that they see being authentic on TikTok, and this means they are much more likely to become buyers.

Trends 147

Trends Strategy Marketing Authentication 147

Buffer Social

OCTOBER 9, 2023

Again, the higher the Viewed percentage, the more you should study that video for what you did right. Engage with your subscribers through comments and community posts to foster a loyal viewer base. This is also where you can see How many chose to view vs. swiped away for an individual video.

Analytics 85

Analytics YouTube Overview Metrics 85

Convince & Convert

FEBRUARY 21, 2024

Click To Tweet Model Best Use Cases A recent study of law students that were allowed to use ChatGPT showed they did faster work, higher quality work, and enjoyed their work more. This may include unique processes, research, or community knowledge. Do you have company guidelines for AI use?

Training 152

Training Policies Team Guidelines 152

Ignite Social Media

DECEMBER 8, 2017

According to a GlobalWebIndex study on the top motivations for using social media , the top five. Additionally, numerous studies on the psychological motivations for sharing content show that humans are more likely to do so when it evokes strong emotions. To start, think about why your audience is on the channels in the first place.

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Study Social Media Communities Feed 96