Remove Communities Remove Fashion Remove Publishing Remove Retail
article thumbnail

Chanel’s Social Media Strategy: Fashioning Engagement Via Online Platforms

Keyhole.co

Chanel’s bags, clothes, jewelry, and perfumes might be extravagantly priced, but the luxury fashion brand is a name everyone recognizes. For over 100 years, Chanel has maintained its top spot in the world of fashion and glamor. They’ve put out diverse and relatable content and maintained a healthy relationship with audiences.

Fashion 52
article thumbnail

Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. View this post on Instagram. ????Research

Retail 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How 3 brands use a Tagging strategy for marketing to get better insights, faster

Sprout Social

How 3 standout brands use a Tagging strategy for marketing campaigns, and beyond To get you up to speed, Tags are a Sprout feature that act as labels you can attach to any piece of content you plan to publish. London-based retailer River Island uses Tags to make this reporting process easier.

Strategy 122
article thumbnail

Breaking down BookTok: What brands can learn from this social-literary phenomenon

Sprout Social

Published on Categories. Published on. BookTok has revitalized the publishing and bookselling industries by allowing a new generation of readers to share recommendations without the backing of a media outlet or column. Seven Days in June” was published during the summer of 2021 and has remained a #BookTok mainstay ever since.

Brands 109
article thumbnail

A Guide to Setting Up Shoppable Video Content on Social Media

Pixlee

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . 9 out of 10 customers say they would choose a retailer that helps them save time and effort over another option. Convenience in Social Shopping.

article thumbnail

How the New Pinterest Shop Tab Drives More Sales for Your Business

Later

This means retailers and e-commerce brands can seriously boost their sales on Pinterest! . We’re covering how the new feature works, what it means for retailers, and how you can start using the Shop tab to your sales advantage: . The Shop tab is an awesome addition for both retailers and everyday users on Pinterest. .

Retail 71
article thumbnail

5 ways to develop a long-term strategy for diversity, equity & inclusion on social media

Sprout Social

You might have recently published a corporate statement in support of Black Lives Matter and racial justice. However, as God-is Rivera, Twitter’s Global Director of Culture and Community, recently wrote: This is not a fad or a ‘moment.’. This community wants to know that you’ll show up for them even when it’s not popular to do so.

Strategy 145