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AI in marketing examples: How CMOs are leading teams into a new frontier

Sprout Social

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

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3 Steps to Creating a Winning Instagram Marketing Strategy

Convince & Convert

Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”. But how to create an effective Instagram marketing strategy?

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The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. For example, they tether their content to specific events — a basketball game or Monday Night Football. That’s a massive chunk of their workload.

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My 9 Favorite iPhone Social Media Apps | jasonyormark.com

Jason Yormark

Regardless, here are my 9 favorite social media iPhone apps. Tweetie 2 – In my opinion, the crown jewel of Twitter iPhone apps. My fav app to find everything on the go, and read reviews from the community. WordPress – Again, another example of the 2nd version of the app breaking through.

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The BCG Growth Matrix in Digital Marketing

Oktopost

Today, the BCG Growth Matrix still holds value and can offer a unique view of your business’ digital marketing strategy. Its aim was to help companies decide which markets and products were most worthy of investment. . The matrix does so on the basis of two main factors – market attractiveness, and company competitiveness.

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Will Clubhouse be the Next Apple?

Webbiquity SMM

But as the example of Apple shows, there are also reason to question those reasons. For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only. As of late March 2020, the iPhone app had been downloaded more than three million times.

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Apple’s Social Media Strategy: Minimally Showy With Maximum Impact

Keyhole.co

And their slightly regal but warm approach extends to their online presence and marketing. million So, here is a closer look at Apple’s marketing strategy and how they manage to keep people engaged with their social media. Take this fascinating video on Apple’s YouTube channel, for example. million LinkedIn: 17.6