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How to Grow A Social Media Channel From Scratch

Social Media Strategies Summit

To help you out, Mike Mueller — Digital Media Specialist at the US Department of Energy’s Office of Nuclear Energy — shared the best practices he learned from launching the agency’s Facebook, Twitter, and LinkedIn accounts at our Social Media Strategies Summit for Government. But how does it work in practice?

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You Need These Roles on Your Social Media Team [Skills + Salaries]

Hootsuite

If you want to reap the rewards that social media marketing can offer your business, you need an all-star social media team. If you’re new to hiring social media managers, you may not know what to look for, who to hire, and how to onboard your team for success. What does a social media team do? But we can help!

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B2B Marketing’s Editor-in-Chief on Making Community the Secret to Success

Oktopost

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.

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Celebrate Community Managers Day in 2021

agora pulse

What’s a community manager? And why should community managers have their own special day? Find out more about this special social media role and tips for celebrating Community Manager Day. We’ll look at the role of the community manager throughout history and how it has evolved. Pre-Internet.

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How to Implement a Portfolio-Wide Social Media Strategy for Student Communications

Social Media Strategies Summit

Higher education marketers and communications teams are constantly grappling with the sheer number of social media accounts across campus. When each unit, team, faculty, and degree has its own account, it’s near-impossible to figure out who’s sharing what and when. But where to draw the line?

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10 Tips for Navigating Negativity on Social Media

Social Media Strategies Summit

Let them know that you won’t tolerate anyone abusing your social media team, attacking your followers, or using inappropriate or hateful language. million-strong Facebook Group, the Instant Pot Community. But it gets (a little) easier if your social media team can lean on a bunch of templated responses to frequently asked questions.

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The Higher Ed Social Media Tips and Tricks You Can’t Google

Social Media Strategies Summit

The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. You might have a small team, serious time constraints, and dozens of accounts to manage. Create Graphic Templates for Your Team Accessing high-quality visual assets is a common headache for higher ed social media marketers.