Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Image: goiabarea via Flickr, CC 2.0.

B2B 230

B2B Communities Facebook How To 230

Social Media Strategies Summit

NOVEMBER 30, 2022

But what does engaging storytelling in marketing look like? Gucci x The North Face Go Beyond Traditional Influencer Marketing. Find the right influencer — one who aligns with your values and audience — and their personality rubs off on you, helping to communicate who you are as a brand. Francis Bourgeois is a great example.

Campaign 304

Campaign Brands Influencer Collaboration 304

agora pulse

DECEMBER 1, 2020

Here’s an overview of the different ways you should be making money as a social media marketing agency. Whether you’re getting ready to launch your first marketing agency or you want to expand your current offerings, you have tons of options for generating revenue. Services Your Social Media Marketing Agency Can Offer.

Social Media 136

Social Media How To Social Media Management Marketing 136

Keyhole.co

DECEMBER 26, 2023

Most cola and energy drink companies began with a product-forward attitude. Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. Today, Red Bull is the most popular energy drink worldwide and enjoys a 39.5% market share. But from the get-go, Red Bull made it all about a certain mindset.

Social Media 52

Social Media Strategy Sports Meme 52

Later

MAY 13, 2021

We spoke to Marissa Grootes , founder of STIL , a purpose-led company that sells organizational products and planners. . Marissa shares the inspiration behind the brand, why consistency matters, and how her team has grown an Instagram community of over 30K followers. . How can we improve our products? . Start planning now !

Communities 60

Communities Instagram Small Business Hosting 60

Pixlee

JANUARY 3, 2022

Those efforts to convert social shoppers to loyal customers fall flat when the social ad directs to an ecommerce product catalog that’s lacking. Unlocking the rich power of social commerce requires a community presence for your brand, but that is only the tip of the iceberg. How an Ecommerce Product Catalog Fuels Social Commerce.

Products 52

Products UGC Badge Widget 52

Oktopost

APRIL 21, 2020

Today, the BCG Growth Matrix still holds value and can offer a unique view of your business’ digital marketing strategy. Its aim was to help companies decide which markets and products were most worthy of investment. . The matrix does so on the basis of two main factors – market attractiveness, and company competitiveness.

Marketing 139

Marketing Apple Strategy ROI 139

Buffer Social

JANUARY 25, 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year.

Small Business 91

Small Business Marketing Retail Education 91

Buffer Social

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content. According to Mapp Digital’s email marketing report from 2016,   40.7

Small Business 94

Small Business Newsletter Marketing Survey 94

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 112

Influencer Tools Marketing Software 112

Buffer Social

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Social Media Strategies Summit

DECEMBER 22, 2022

Every government social media marketer occasionally struggles with ideas or a lack of content. Provide Community News & Updates. Arguably the most obvious use case of social media for government agencies is providing news and relevant updates to your community. The Department of Energy clearly understands this.

Social Media 169

Social Media Engagement Transportation Hashtag 169

Sprout Social

NOVEMBER 12, 2023

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. Influencer marketing campaigns are common brand collaborations. For example, e.l.f.

Collaboration 110

Collaboration Brands Fashion Sports 110

Ignite Social Media

JULY 18, 2022

So essentially, content designed for high-quality engagement leads to a high-quality community, which can essentially act as free advertisement and endorsement for your brand. And a small, high-quality community is far more valuable than millions of fake accounts that don’t care about your brand. . CONTACT US.

Engagement 183

Engagement UGC How To Metrics 183

Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. When they wanted to boost brand awareness among Latinx communities in the US, they ran a series of Spanish-language video ads on the platform.

Brands 130

Brands Facebook Influencer Campaign 130

Ignite Social Media

AUGUST 27, 2019

Cultivating UGC for your brand not only saves you time, energy and recourses but helps create brand advocacy by making it easy for your customers to share what they love about your brand to the world. is ideal for any content marketing strategy and comes in many different forms: videos, reviews, blogs, product reviews, etc.

UGC 98

UGC Brands Authentication Banking 98

Sprout Social

OCTOBER 19, 2022

As companies grow their brands, the need to communicate with consumers and attract new customers puts the demand for content at an all-time high. Often, marketing teams focus on building content in-house with teams that typically include strategists and several creatives like writers, designers or video editors. Ask your followers.

Campaign 104

Campaign Content How To Influencer 104

Pixlee

MARCH 24, 2021

Ambassador marketing has proven to be beneficial for businesses across a variety of different industries. . This marketing strategy is similar to the widely-popular realm of influencer marketing campaigns. Here’s why you should take advantage of this area of marketing. The world of advertising has changed in recent years.

Brands 56

Brands Marketing Apparel Influencer 56

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Who is a Brand Ambassador? Build trust.

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Who is a Brand Ambassador? Build trust.

UGC 52

UGC Marketing Influencer Authentication 52

agora pulse

SEPTEMBER 24, 2020

What can clients expect from a social media marketing agency? Potential clients first start to consider working with a social media marketing agency or practitioner for many different reasons. Most social media marketing agencies offer set services for flat fees. Social listening and community management and engagement.

Social Media 99

Social Media Marketing Social Media Management Report 99

Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Now, I believe that marketing is an art and a science that when businesses can go become predictable.

Strategy 103

Strategy Marketing Startup System 103

Keyhole.co

MARCH 2, 2023

Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Social media has also changed the way products and services are marketed. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

agora pulse

NOVEMBER 11, 2020

If your company is like so many others these days, you may be wondering how to recruit social media influencers or key opinion leaders (KOLs) to help your brand’s cause or improve your influencer marketing. So, how do you incentivize influencers to talk about your product or brand? Don’t Act Like a Cold Caller.

Influencer 132

Influencer Instagram Tips Collaboration 132

ProBlogger

APRIL 2, 2018

Social Media Trends – Where Should You Focus Your Energy. In today’s episode I want to discuss where you should focus your energy as a blogger. bots and messenger marketing? Links and Resources for Trends in Social Media – Where Should You Focus Your Energy?: There’s so much we could do.but what should we do?

Energy 47

Energy Trends Social Media Blogger 47

VEED Grow

SEPTEMBER 3, 2020

Want to create a great product launch video without breaking the bank and discover great examples along the way? Truth be told, the elements of what makes a great video ad or commercial also apply to a product launch video that works. Keep your introductions short relative to the whole product launch video.

Examples 52

Examples Products Video How To 52

Sprout Social

MARCH 20, 2023

According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. And it’s well within your reach to start using it in your video marketing strategy. The good news? This bite-sized content can supercharge your social strategy and brand awareness.

Buy 116

Buy Video How To Template 116

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance. They circle simultaneously.”.

Review 186

Review Marketing Metrics Meeting 186

Pixlee

JULY 21, 2021

You put time and energy into developing “top-shelf content,” but your audience is just not where you want them to be. The ultimate goal of your content, after all, is to engage and get them to pay for your services or products ultimately. That work will help with product development and marketing efforts.

Engagement 98

Engagement UGC Content Insurance 98

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. It’s safe to say we know a thing or two about centralizing community management through a B2B social media management platform – and how!

Publishing 86

Publishing Social Media Film B2B 86

Buffer Social

MARCH 5, 2021

The best marketers today are building loyal fans by engaging with their audience in the comments and in messages. One marketer that has mastered the art of social media to drive a better customer experience is Bryanna Evans. Through our products, individuals are able to experience the joys of southern-living no matter where they are.

Company 89

Company Social Media Instagram Social Media Management 89

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Remember, an idea is only an idea if you don't have the funding, energy or needed support to ever execute it.

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Remember, an idea is only an idea if you don't have the funding, energy or needed support to ever execute it. Need more help?

Training 78

Training Marketing Consultant Template 78

Buzz Marketing for Technology

JULY 24, 2008

PRODUCTIVITY. COMMUNICATION. Enter your email address: May 23rd, 2008 in Productivity. Are You a Productive Reader? But are you productively literate? Here are a few more tips about reading productively: Use an index card as your bookmark. Any other advice for more productive reading? CONTRIBUTE.

Products 276

Products Journal Software Exercises 276

Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Product tutorial. Product reviews and unboxings. Web series.

YouTube 129

YouTube Video Authentication Education 129

Convince & Convert

APRIL 18, 2012

While a few of these tools can be used solely as a creative outlet, they can also serve as a way to harness creative energy that can be put toward your content marketing efforts so you can maintain a cohesive, high-quality, and consistent strategy. If you’re a blogger or individual consultant, you might only need one calendar.

Tools 158

Tools Products Social Media Collaboration 158

Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. But where are marketers to go for reliable insights ? 13 social media experts share their biggest piece of marketing advice. Let’s dive in!

Social Media 110

Social Media Marketing Curata Influencer 110