Convince & Convert

SEPTEMBER 22, 2010

That’s because Facebook’s EdgeRank formula ensures that only status updates from companies that consumers routinely interact with show up in their news feed (unless the Facebook member changes their News Feed preferences to “Most Recent&# – anecdotally Facebook acknowledges that fewer than 5% do so).

Social Media 137

Social Media Strategy Social CRM Consultant 137

Techipedia: Tamar Weinberg

MAY 5, 2010

Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. How do I know if there’s ROI in Facebook? Encourage Community Interaction In the simplest form, have a Facebook wall and ask your fans questions or share cool company or even personal insights with them.

Facebook 279

Facebook How To Marketing URL 279

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FEBRUARY 5, 2010

We’ve added Disqus as the commenting system. I'd suggest that you move the search box somewhere below the navigation– maybe above the RSS feed option on the right? blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. I also prefer the overall design to #2/3. link] Adam Q.

Disqus 109

Disqus Social CRM Patterns Consultant 109

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MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. If you have all of your passwords and such handy, the process should take about 5 minutes. Worth a closer look.

Social Media 117

Social Media Strategy Statistics Metrics 117

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MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. We see blogging both as community building and as a function of being a web based business.

Metrics 132

Metrics Strategy How To Tourism 132

Social Media Strategery

SEPTEMBER 20, 2008

Here are the top ten things that I’ve overheard and/or saw in the Conference Twitter feed. I don’t have the time today to fully read your entire site but I have bookmarked it and also signed up for your RSS feed. I’ve heard some incredibly insightful/funny/wise/profound/outrageous things here at BlogWorld 2008.

Gov 2.0 56

Gov 2.0 Social Media Insurance RSS 56

Convince & Convert

FEBRUARY 19, 2010

You can even include Twitter searches in your feed, enabling you to use NutshellMail the same way you’d use TweetBeep, or an RSS feed of Twitter search results. I haven't used it, but looks interesting [link] [link] Meylah Community Anyone use NutshellMail? If yes, what do you think?

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Techipedia: Tamar Weinberg

JULY 21, 2009

If you have many customers, it is a cost you should be willing to invest in for what I believe is to be a positive ROI. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Social Media 153

Social Media Strategy Marketing Vimeo 153

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. into their friends' news feeds) and not the brand's wall. into their friends' news feeds) and not the brand's wall.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Can those results be tied back directly to sales, and therefore ROI? going so our COMMUNITY INFLUENCERS ?can going so our COMMUNITY INFLUENCERS ?can That’s not a “wave the magic wand&# scenario. We need to get some VIRAL BUZZ

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Techipedia: Tamar Weinberg

JANUARY 14, 2009

What is the ROI for Social Media? Jill Whalen has been active on forums and online communities for 10 years now. How to Measure Social Media ROI for Business : Aaron Uhrmacher explains the factors you must consider to see if your social media campaign has had an impact. Here are even more ways to measure ROI on your campaigns.

SEO 162

SEO Social Media Marketing Reputation 162

Convince & Convert

JUNE 3, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Really, Jay? DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – I disagree here. If it were up to them, those live feeds of the spill would not be available to the government or the public. Is anyone advising them?

Social Media 157

Social Media Strategy Consultant Social CRM 157

Convince & Convert

JULY 26, 2010

Comtex takes their feeds and spreads them around to their member sites. We’re often compared to PR distribution services, which is okay, but it’s apples to oranges. Their magic? It’s called Comtex , and every big PR wire service uses it to bolster their numbers. Does that drive business to you? Im Jay Baer.

SEO 115

SEO Social Media Consultant Social CRM 115

Techipedia: Tamar Weinberg

MARCH 10, 2010

Users submit timely news articles to Sphinn, and the community votes up the best stories to appear on the front page. SEOmoz PRO : SEOmoz PRO features a rich library of informative guides, a myriad of tools, and a strong active and close-knit community. He also offers high quality tools, many of which are free.

Marketing 240

Marketing How To SEO Training 240

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JULY 14, 2010

A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. The change has come from how people create their perceptions.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. I will give it a try – and not abuse the RSS feeds.

Social Media 120

Social Media Strategy Consultant RSS 120

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JULY 21, 2010

Facebook substantially degrades image quality that are posted into a feed and merely linking to a piece of content is not infringing on it — if anything, it promotes it. Now if importing a feed of content (e.g. Wikipedia has a good explanation of it ( [link] ). Im Jay Baer.

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

FEBRUARY 23, 2010

Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). It is all about SERVICE for them. Im Jay Baer.

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. There’s a way to get your Facebook update seen in more news feeds. There’s an optimal time of day and day of week to tweet.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

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AUGUST 10, 2010

Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. However, I think that there may actually be something to this whole idea of influence and how to find the influencers. It will be interesting to watch. It will be interesting to watch.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

JUNE 2, 2010

The last thing I need is a dressing room photo of me modeling Diesel brand fat pants hitting the public News Feed on Facebook. Also, hiding on your feed “friends&# whose advice you haven't really vetted out is an option. How Much Friendship Do We Need? Then again, maybe they have a great nugget of wisdom in there.

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

MAY 26, 2010

I really like how you break down something that seems so hard (and scary) for so many folks into language that we can all understand. Your grasp of the entire landscape (including email) is refreshing. That's all. Just compliments. Nothing of real value to add. Im Jay Baer.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

SEPTEMBER 21, 2010

Meanwhile, however, I do very much like Facebook Lite , which strips down a lot of the shiny distractions, and gives you a threaded News Feed, birthdays, and events – and that’s about it. Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 8, 2010

Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. The Live Feed and Social Graph is what they are selling marketers on. 95% of all posts to the live feed (twitter too) are never seen. It’s a familiar tale. The goals shift. The founders leave. So much clutter.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

AUGUST 31, 2010

I can’t even read all the blog feeds I get, let alone comment on 10 percent of the blogs. The u30pro chat that I moderate with Lauren Fernandez have amazing discussions every week as far as I’ve gathered from the community. I think of the great web based communities like brazen careerist and 20something bloggers.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. Hope that helps!

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

FEBRUARY 25, 2010

Here’s what they’re doing right: Engage, Don’t Sell ThinkGeek has separated their Twitter messaging into TWO feeds – one designed to sell stuff (which is hilariously called @thinkgeekspam and posts updates about products and promotions) and one which posts all sorts of geek trivia and responses to fan questions and comments, called @thinkgeek.

Social Media 117

Social Media Case Study Strategy Study 117

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SEPTEMBER 21, 2010

I have subscribed to your rss feed as well. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Thanks again. link] 6 Lessons Learned From the Demise of MySpace | Collin Condray's WordPress.com Blog [.] tools of social media always change. Im Jay Baer.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

MARCH 18, 2010

All of these answers are knowable, and if we commit to testing and optimizing our social media efforts in 2010, we’ll go from having a social media presence, to having a social purpose that drives meaningful ROI. Reading them through, I really wish we could have done a series of Webinars, because the content is simply outstanding.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

JULY 13, 2010

Well, I got to start a Twitter feed for one client, but we no longer work for them. Why not try spending time commenting in your targets’ community blogs? Find teachers, identify valuable communities, volunteer time to non-profit organizations who need your energy. reading about social media and trying different communities.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

MARCH 16, 2010

Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first. The only people who seem to take up the feed now are those tweeps making conversations– almost like a Twitter party without branding it as such. Im Jay Baer.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

SEPTEMBER 23, 2010

Concepts under consideration include a variety of different search results (not just by time, but possibly by relevancy or impact), analytics, RSS feeds, widgets and more. What neither of them seems to have is an RSS feed for results, which would be the Holy Grail of Facebook open-graph API monitoring. that’s a big deal.

Social Media 165

Social Media Strategy Engineering Social CRM 165

Convince & Convert

JUNE 30, 2010

I also agree that ThinkGeek's approach with two Twitter feeds to satisfy the needs of different audiences (attitudinally based vs. demographically- or even activity-based) is a step in the right direction. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 129

Social Media Strategy Automotive SEO 129