Justin Levy

JANUARY 4, 2010

If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Social Media ROI, Ben Grossman 11:00-11:10 a.m. Thanks for taking time out of your day to come hang out here! Are you getting ready to make the yearly trek to Las Vegas to check out all things electronics at CES ? What’s Next in Social Media?

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Social Media Hosting Conference Creative Commons 100

Josh S Peters

JANUARY 29, 2009

This is just a quick update to those of you who stop by the blog, subscribe to my feed, or get it sent to their inbox. Though I will try my best to keep up the usual 3x a week, but I will always get out the GSMM project posts, and I have an announcement that I think is pretty cool next week as well. Thank you all.

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Lijit eBook Widget Disqus 100

Josh S Peters

NOVEMBER 30, 2009

The end result is financial so ROI is very relevant here and a good metric to judge your effectiveness. Lets say that you have all of your listening rss feeds setup and you have unique landing pages and links setup for people you send to your site from Twitter. If you were wondering why that is so important here’s your answer.

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Campaign Social Media Brands Marketing 113

Jason Yormark

AUGUST 30, 2009

I've got to believe that anyone with a background like his would still see the value in old media, and realize that not all marketing campaigns ROI relate directly to sales and in fact larger issues. Leave a Reply blog comments powered by Disqus 105 SUBSCRIBERS 50161 FOLLOWERS Home About Me My Videos My Resume Contact Me

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Review Case Study Postrank Study 209

Josh S Peters

NOVEMBER 3, 2009

The easiest thing to do is to setup your keywords to be delivered via RSS to the feed reader of your choice (google reader, bloglines, etc). Josh Peters Thanks for the comment and first let me say that I do not advocate setting up auto-follow accounts based on keywords.

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Twitter Case Study Lijit eBook 100

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

Gab Goldenberg writes a search marketing blog for which he has plenty of good arguments for you to follow by RSS feed. SEO ROI Services December 3, 2008 at 5:38 pm What Can I Do For You, Commentators? Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca So thanks for making this more enjoyable.

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Social Media Class Forums Microblogging 189

Convince & Convert

SEPTEMBER 22, 2010

That’s because Facebook’s EdgeRank formula ensures that only status updates from companies that consumers routinely interact with show up in their news feed (unless the Facebook member changes their News Feed preferences to “Most Recent&# – anecdotally Facebook acknowledges that fewer than 5% do so).

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Social Media Strategy Social CRM Consultant 135

Convince & Convert

FEBRUARY 5, 2010

We’ve added Disqus as the commenting system. I'd suggest that you move the search box somewhere below the navigation– maybe above the RSS feed option on the right? blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. I also prefer the overall design to #2/3. link] Adam Q.

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Disqus Social CRM Patterns Consultant 109

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. If you have all of your passwords and such handy, the process should take about 5 minutes. Worth a closer look.

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Social Media Strategy Statistics Metrics 117

Social Media Strategery

SEPTEMBER 20, 2008

Here are the top ten things that I’ve overheard and/or saw in the Conference Twitter feed. I don’t have the time today to fully read your entire site but I have bookmarked it and also signed up for your RSS feed. I’ve heard some incredibly insightful/funny/wise/profound/outrageous things here at BlogWorld 2008.

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Gov 2.0 Social Media Insurance RSS 56

Convince & Convert

FEBRUARY 19, 2010

You can even include Twitter searches in your feed, enabling you to use NutshellMail the same way you’d use TweetBeep, or an RSS feed of Twitter search results. FB-Fans anzubieten [link] [link] Brian Donnelly Cool way to aggregate your social feed/noise.

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Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. into their friends' news feeds) and not the brand's wall. into their friends' news feeds) and not the brand's wall.

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Consultant Metrics Social Media Social CRM 122

Techipedia: Tamar Weinberg

JULY 21, 2009

If you have many customers, it is a cost you should be willing to invest in for what I believe is to be a positive ROI. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca And if you don’t have enough people, then you should staff up. Reply Ely Rosenstock July 22, 2009 at 7:08 pm Good response.

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Social Media Strategy Marketing Vimeo 153

Convince & Convert

MARCH 4, 2010

With every such success, however, you must feed the beast or it will get hungry and wander off. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. If you don't have remarkable content, you have not differentiated yourself and therefore is no reason for people to pay attention. Im Jay Baer.

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Metrics Strategy How To Tourism 130

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? In the end, a small business can use a blog as their website, and manage it on their own…and they can discipline themselves to use other tools like Facebook and Twitter without ‘wasting time’…and have a much better ROI. Can you RSS feed that?

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Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JULY 26, 2010

Comtex takes their feeds and spreads them around to their member sites. We’re often compared to PR distribution services, which is okay, but it’s apples to oranges. Their magic? It’s called Comtex , and every big PR wire service uses it to bolster their numbers. Does that drive business to you? Im Jay Baer.

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SEO Social Media Consultant Social CRM 115

Convince & Convert

JULY 14, 2010

A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). On one side, it is social media that must adapt to the organization: the ROI is not going to come from a ‘social media strategy’ but from the contributions made by social media tools to specific business objectives. Im Jay Baer.

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Social Media Strategy Metrics Organization 134

Convince & Convert

JULY 21, 2010

Facebook substantially degrades image quality that are posted into a feed and merely linking to a piece of content is not infringing on it — if anything, it promotes it. Now if importing a feed of content (e.g. Wikipedia has a good explanation of it ( [link] ). Im Jay Baer.

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Social Media Policies Consultant Social CRM 153

Convince & Convert

JUNE 3, 2010

If it were up to them, those live feeds of the spill would not be available to the government or the public. If it were up to them, those live feeds of the spill would not be available to the government or the public. RT @jaybaer: The two words BP should steal from umpire Jim Joyce. Im Jay Baer.

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Social Media Strategy Consultant Social CRM 156

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. I will give it a try – and not abuse the RSS feeds.

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Social Media Strategy Consultant RSS 119

Josh S Peters

JUNE 21, 2010

Another choice is to automate a Twitter feed to avoid the time it takes to build a Twitter network and original content. The last update? Not very engaging. You see it more than you should : companies who master Facebook , but ignore their Twitter accounts. In other words, not a whole lot.

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Social Media Case Study Lijit eBook 159

Techipedia: Tamar Weinberg

MARCH 17, 2010

I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics. ROI… Reply Itamar Kestenbaum March 23, 2010 at 3:23 am Yes – it is a 12.5% Make sense?&# If $200 is spent to make $225.

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Communities Twitter Web 2.0 ROI 237

Convince & Convert

APRIL 14, 2010

Im Jay Baer. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

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Social Media Consultant Health Care Questions 128

Convince & Convert

JUNE 2, 2010

The last thing I need is a dressing room photo of me modeling Diesel brand fat pants hitting the public News Feed on Facebook. Also, hiding on your feed “friends&# whose advice you haven't really vetted out is an option. How Much Friendship Do We Need? Then again, maybe they have a great nugget of wisdom in there.

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Social Media Strategy Curation Privacy 133

Convince & Convert

MARCH 3, 2010

There’s a way to get your Facebook update seen in more news feeds. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Social media is at least as much science as it is art, and the agencies that develop those capabilities will have a meaningful edge. Between bit.ly As Jay Baer recently [.]

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Social Media Strategy CoTweet CoTweet 121

Convince & Convert

FEBRUARY 23, 2010

link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Technology should only be determined at the last stage of the planning process. link] [link] Patterson Bach #Reactive or #Proactive: Which strategy does your #social #media follow? Im Jay Baer.

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Social Media Strategy Social CRM Company 117

Convince & Convert

SEPTEMBER 21, 2010

Meanwhile, however, I do very much like Facebook Lite , which strips down a lot of the shiny distractions, and gives you a threaded News Feed, birthdays, and events – and that’s about it. Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert.

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Social Media Strategy Consultant Tweetdeck 167

Techipedia: Tamar Weinberg

MAY 5, 2010

How do I know if there’s ROI in Facebook? After all, every interaction shows up on the Fan’s news feed. This is basic News Feed Optimization. I like the idea of a promotion for Facebook fans only in order to measure your ROI and link promo codes or specific promos to that page specifically.

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Facebook How To Marketing URL 279

Convince & Convert

APRIL 1, 2010

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. RT @jaybaer: Get Your Social Media Story Straight [link] [link] Opinion@Large Great marketing lesson here. not just party or vacation photos) to my Page. And I do have a lot of photos from Flickr on my blog, so there’s that. Im Jay Baer.

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Social Media Content Analysis Sports 120

Convince & Convert

SEPTEMBER 21, 2010

I have subscribed to your rss feed as well. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Thanks again. link] 6 Lessons Learned From the Demise of MySpace | Collin Condray's WordPress.com Blog [.] tools of social media always change. Im Jay Baer.

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Social Media Strategy Consultant Conference 167

Convince & Convert

MAY 26, 2010

[link] Tahire Khan RT @jaybaer: 14 Things I Think I Think About Social Media [link] [link] Carolina Fowler "14 Things I Think I Think About Social Media" What's your social media strategy, not your tools strategy? Im Jay Baer.

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Social Media Consultant Video Strategy 134

Convince & Convert

AUGUST 10, 2010

Except for Pete Blackshaw, and Jacob Morgan to some extent, I don’t see many of them out there, but I may be wrong and am always interested in a few good feeds blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

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Social CRM Influencer Klout Social Media 133

Convince & Convert

SEPTEMBER 8, 2010

The Live Feed and Social Graph is what they are selling marketers on. 95% of all posts to the live feed (twitter too) are never seen. Now with the Graph and the Places etc there is so much going into the feed good luck being seen. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

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MySpace Facebook Social CRM Consultant 136

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. Once they are categorized its easier to go far beyond looking at this as a metric and move toward ROI. Hope that helps!

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Social Media Radian6 Strategy SM2 155

Convince & Convert

MARCH 18, 2010

All of these answers are knowable, and if we commit to testing and optimizing our social media efforts in 2010, we’ll go from having a social media presence, to having a social purpose that drives meaningful ROI. Reading them through, I really wish we could have done a series of Webinars, because the content is simply outstanding.

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Social Media Strategy Consultant Publishing 119

Convince & Convert

FEBRUARY 25, 2010

Here’s what they’re doing right: Engage, Don’t Sell ThinkGeek has separated their Twitter messaging into TWO feeds – one designed to sell stuff (which is hilariously called @thinkgeekspam and posts updates about products and promotions) and one which posts all sorts of geek trivia and responses to fan questions and comments, called @thinkgeek.

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Social Media Case Study Strategy Study 117

Convince & Convert

AUGUST 31, 2010

I can’t even read all the blog feeds I get, let alone comment on 10 percent of the blogs. Now to just figure out how to monitor and measure the ROI of that. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Real conversations are extremely difficult to take part in on a massive scale.

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Conversation Social Media Social CRM Consultant 116