How “MeeMaw” Helped VDOT Northern Virginia Create a Highly-Engaged Social Media Community
Social Media Strategies Summit
JANUARY 25, 2024
But why does that matter from a marketing perspective? As the Center for Risk Communication’s Director, Dr. Vincent Covello puts it: “When people are stressed and upset, they want to know that you care before they care what you know.” I work with a group of engineers. It’s probably at lunchtime, evenings, and weekends, right?
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