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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. 10 Power Tips to Create Facebook Content That Owns the News Feed Like a Boss.

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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy. It was a lot of testing and learning, and a lot of time scrolling through my own For You Feed.

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5 Social Media Time-Saving Tips for Businesses

Socialmedia.biz

Take Shortcuts and Use Templates. Instead of giving up, invest in content management services with marketing automation , such as an attractive email newsletter and social media templates. You will spend time in the beginning to customize templates with your brand’s style, fonts and colors.

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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

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8 Facebook Marketing Strategies For Small Business To Increase Engagement & Sales

Keyhole.co

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

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15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

Your dream customers are not waking up in the morning thinking… “oooooh… I can't wait for all the brands who are going to spam me in my Facebook, Instagram, Twitter and LinkedIn news feeds today.” How to leverage natural conversation for customer research. Content Calendar Template. ” NO!

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Social media moderation: How to respond to world events

Sprout Social

Adjusting content or moderating online conversations can make or break a brand. With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. In this guide, we will define social media moderation and how to leverage it to communicate during global movements.

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