Oktopost

MARCH 26, 2024

In a significant move to strengthen how B2B businesses manage social media interactions between their brand and their audience, this collaboration not only simplifies social media management by bringing conversations into one place for a more streamlined workflow but also enhances the speed and impact of customer interactions with your brand.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Buffer Social

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

APRIL 9, 2024

Provide value with no strings attached It may seem paradoxical, but you can make leads more inclined to spend their money on your products by giving away valuable content and resources for free. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. From fine-tuning your profile to experimenting with your content, any combination of these tips will help you rise above the noise. triplewhale.

Strategy 131

Strategy Brands Hubspot Survey 131

Rebekah Radice

JULY 15, 2019

Did you know that video content gets 20% more attention and reaches 3 times the amount of people than a standard blog post? The Most Engaging Types of Video Content You Need to Create. A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. Source: Contently. Live Video.

Types 119

Types Video Content Case Study 119

Ignite Social Media

JUNE 1, 2022

Influencers are the new internet stars — they have influence, a network of people, community. And they have the power to expose your brand to an even larger audience, which is a great benchmark in communicating and building excitement on your brand’s virtual event. But of course, a good ad also comes with good quality content.

Eventful 161

Eventful Social Media Marketing Influencer 161

Socialmedia.biz

JULY 8, 2020

Better yet, you’ve likely had in-store conversations with your customers, getting to know them, their preferences and their buying motivations. These personas help you frame the social media content you create, ensuring you are always creating content with your key customers in mind. This information is invaluable.

Social Media 179

Social Media Tips Hashtag UGC 179

agora pulse

NOVEMBER 10, 2020

BrandMentions is a social listening dashboard that lets you track and join conversations about your brand and industry. With BrandMentions, you can research and grow your audience, simplify influencer outreach, and gauge the success of your content and social media marketing campaigns. Lead generation analytics from HubSpot.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. Assess ongoing and planned campaigns and content. Push pause on all scheduled content and campaigns for the time being, so you can give yourself some breathing room while you reevaluate.

Strategy 142

Strategy Metrics Hubspot Retail 142

Sprout Social

JUNE 1, 2022

But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Conversion Optimization 3?? Very happy to be part of the @HubSpot community! Repurposing content. This doesn’t even have to extend to blog content.

Team 118

Team Marketing Collaboration Hubspot 118

Ignite Social Media

OCTOBER 6, 2022

Community Engagement – Self-service support, education, and collaboration. Social Media Management – Content management, publishing, and governance. CX Insights – A unified, actionable view for world-class CX. . Chatbot – Start the conversation with automation, increase agent efficiency, triage, and more. Khoros solutions

Social Media Management 122

Social Media Management Review Social Media Tools 122

yMarketingMatters

JUNE 20, 2014

Community Growth & Sustainability. Community Growth & Sustainability. Community growth is a VERY valuable and important metric because it shows you’re appealing to your audience and staying relevant, especially if they’re not dropping off. Building a community of disinterested, unrelated followers is ultimately useless.

Small Business 263

Small Business Social Media How To ROI 263

BeingOptimist

JANUARY 14, 2022

Create the Content Marketing Strategy for Your SaaS Product. Compared to outbound marketing, content marketing costs about 62% less. It also has six times higher conversion rates compared to other marketing methods. However, content marketing may be time-consuming if you do not use the right strategy.

Startup 105

Startup Discount Price Survey 105

Marketing to Serve

NOVEMBER 26, 2017

Businesses are now engaging in conversation with these individuals in a similar vain to any other friend with which they connect with. Know your target audience Because social media is so interactive and based off conversation, you have to know who you want to talk to. There are now 2.8 billion social media users ( We Are Social ).

Social Media 66

Social Media Strategy Content How To 66

Buffer Social

SEPTEMBER 5, 2023

Paid is focused on conversions, click-through rates, and costs-per-acquisition.” ” Besides seeing a return on ad spend (ROAS) for paid ads, Amelia Munday’s managers at Custom Neon where she works as a Marketing Specialist, also care about creating differentiated, engaging, and on-brand content.

Social Media 90

Social Media How To Skills Hubspot 90

Writtent Blog

NOVEMBER 15, 2013

Everyone can have happy and successful careers as content creators, if they adopt positive working habits. We’ve highlighted some of the many ways modern content creators can boost their productivity and quality, by curating brilliant expert advice: 1. You can’t be an effective content creator without a healthy respect for deadlines.

Content 95

Content Hubspot Curation Survey 95

Writtent Blog

NOVEMBER 18, 2013

There are thousands of marketing blogs out there that focus on different aspects of the marketing industry from optimization, conversion, advertising, and content. For businesses who blog, content marketing is vital. Here are the top twenty-five content marketing blogs for those businesses. Content Marketing Institute.

Content 88

Content Marketing SEO Hubspot 88

Ignite Social Media

OCTOBER 6, 2022

Community Engagement – Self-service support, education, and collaboration. Social Media Management – Content management, publishing, and governance. CX Insights – A unified, actionable view for world-class CX. . Chatbot – Start the conversation with automation, increase agent efficiency, triage, and more. Khoros solutions

Social Media Management 78

Social Media Management Review Social Media Tools 78

Convince & Convert

JULY 21, 2011

Every time I think I’m doing a good job building a community and a company at Convince & Convert, I look at what Mike has cooking and realize he’s doing it bigger, faster, and better than me. Planting content seeds that produce customer crops down the road. Content Without People Is Just Words.

Content 147

Content Google Hubspot ROI 147

Buffer Social

SEPTEMBER 11, 2023

They use the platform as a content distribution system, not a resume builder. I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Share other people’s content.

LinkedIn 113

LinkedIn Tips Skills URL 113

Oktopost

DECEMBER 5, 2022

Extend your content marketing reach. Social media marketing is more about creating meaningful connections, sharing updates, and building a community. SEO and SMM work with content and can be effectively combined for content marketing. Sharing content on social media provides that opportunity. Social signals.

SEO 115

SEO Social Media Reputation Real Estate 115

Buzz Marketing for Technology

MARCH 2, 2010

Over the last few years of writing this blog I have talked a lot about the virtues of creating a steady stream of content that is consistent in its frequency to bring people back to your site time and time again. Related posts: B2B Marketing Content: Lure or Lasso? Tweet This! Share this on Facebook. Share this on Linkedin.

B2B 206

B2B Engagement Marketing Sentiment 206

Social Media Strategies Summit

FEBRUARY 4, 2021

Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. And it doesn’t have to be all your content. Join groups.

B2B 130

B2B LinkedIn Strategy Brands 130

Writtent Blog

JANUARY 27, 2014

Thanks to the growing number of blogs popping up online, digging through the abundance of content to find resources that consistently provide value is challenging. Blogs on Content Marketing and Content Creation. Their site is a must-read internet marketing blog about content marketing and copywriting. Coppyblogger.

Hubspot 112

Hubspot Marketing SEO Newsletter 112

Later

FEBRUARY 16, 2021

Unlike other social media platforms, people come to LinkedIn specifically to see business-related content — a focused intent that can be super valuable for brands looking to grow online. Brainstorm Your Content. 2: Brainstorm Your Content . Take the time to think about your content pillars and goals for the platform.

LinkedIn 70

LinkedIn Hashtag Insurance Hubspot 70

Buffer Social

FEBRUARY 21, 2018

With the shift in social media usage in the recent years, closed communities such as Facebook Groups and LinkedIn Groups might be the next best way to engage your audience. Instead of building huge public pages, more and more businesses are opting for niche closed communities. What conversations would be useful to your customers?

Groups 109

Groups Groups LinkedIn Template 109

Pixlee

DECEMBER 15, 2021

More User-Generated Content (UGC). User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts. Growth of AR/VR.

Social Media 52

Social Media UGC Marketing Influencer 52

Pixlee

SEPTEMBER 22, 2021

For instance, they can look at the likes and shares of a piece of social media content to determine whether or not to create those types of content again in the future. Social media platforms like Facebook, Twitter, and Instagram come with built-in tools to measure social content performance. We all know how powerful content is.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

For instance, they can look at the likes and shares of a piece of social media content to determine whether or not to create those types of content again in the future. Social media platforms like Facebook, Twitter, and Instagram come with built-in tools to measure social content performance. We all know how powerful content is.

Data 52

Data Social Media UGC Sentiment 52

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. An engaged community can amplify your content reach, boost customer loyalty, reduce churn rates, and even draw new leads to your brand. Jump ahead: What is Community Management Software?

Software 62

Software Communities Forums Hubspot 62

Pixlee

DECEMBER 13, 2021

Brands are defined more by their community than by who they say they are. A strong brand has an active community of consumers. To build a loyal community that trusts and advocates for your brand, you need to understand what your target audience cares about and give them a place to share feedback. Technology.

Strategy 52

Strategy UGC Brands Apparel 52

Pixlee

DECEMBER 22, 2021

Integrate Social Proof at Critical Conversion Points. This means consumers are far more trusting of third-party opinions on a product than brand-generated content. There are many easy ways to integrate social proof into your marketing, including: Incorporating Ratings & Reviews or Community Q&A on your product pages .

UGC 52

UGC Marketing Mobile Review 52

Sprout Social

JANUARY 4, 2021

In this article we’ll walkthrough: Content themes that have potential for 2021. In 2021, brands may be a bit more cautious with their content due to the pandemic and growing concerns around appearing out of touch or insensitive to consumers’ needs. Using social data to prepare your pitch. Showing how your idea supports business goals.

Campaign 125

Campaign Social Media Marketing Metrics 125

Buffer Social

JANUARY 23, 2018

Traffic & Conversion Summit (Feb 26-28, San Diego). Content Marketing Conference (May 2-4, Boston). Content Marketing World (Sep 4-7, Cleveland). Traffic & Conversion Summit. Traffic & Conversion Summit will help you grow your business by teaching you how to get more, yes, traffic and conversions.

Conference 103

Conference Social Media Price Hubspot 103

Audiense

JANUARY 25, 2018

The challenge is several marketing tools categorize influencers by industry and community size. If YES then ask yourself what proportion of community overlaps with that of your competitors? With the growth of influencers and influencer marketing, it is increasingly difficult to identify relevant influencers.

Crimson Hexagon 111

Crimson Hexagon Influencer Campaign Tools 111

Webbiquity SMM

APRIL 11, 2012

In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three others have unmanaged “community pages” which the companies don’t maintain and may not even be aware of. Develop content that answers the questions you see being raised. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176