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Teen Interest in Entrepreneurship Spurred by Social Media Influencers

Bill Hartzer

14 percent of respondents had a more traditional vision, aspiring to establish “a retail shop or store.” ” This inclination toward brick-and-mortar retail reflects the enduring allure of owning and operating a physical storefront, despite the evolving landscape of e-commerce.

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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 143
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How Brands Can Approach Authenticity, Diversity, and Pride

Pixlee

In June of 2020, it became abundantly clear that any individual or brand with a platform must use it constructively or face public scrutiny. With UGC and influencer marketing, they don’t have to. . Every marketer has thought over this exact challenge for the past month. The Duty to Represent Authentically. Aspiring for Better.

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5 ways to develop a long-term strategy for diversity, equity & inclusion on social media

Sprout Social

However, as God-is Rivera, Twitter’s Global Director of Culture and Community, recently wrote: This is not a fad or a ‘moment.’. This community wants to know that you’ll show up for them even when it’s not popular to do so. How can we be there for those in our brand’s community who are looking for support or resources from us?

Strategy 145
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Where The Consumers Are

Twist Image

In my first business book, Six Pixels of Separation , I recount the story of a friend who was looking to launch a retail endeavor. Why stock a physical store on one random street in one random city, when you can really push online and truly define your market?" digital marketing. email marketing. business book.

Retail 94
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5 Strategies to Increase Consumer Retention Rates in 2020

Pixlee

As 2020 continues to unfold, upending many preexisting constructs, current circumstances have also caused a shift in consumer behavior. Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands.

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How to Build a Strong Instagram Community

Later

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. In this blog post we’re sharing how and why you should build an Instagram community, as well as 6 tips to help you get started: Why Build an Instagram Community.