Likeable

APRIL 2, 2019

Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Step out of your own perspective, and pop your bubble by seeking out insights from people outside of your team, company, or industry.

Retail 87

Retail Brands Authentication Loyalty 87

Sprout Social

JANUARY 29, 2024

When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. Many B2B companies build their social marketing strategy around LinkedIn. Retailers go all-in on Instagram and TikTok.

Social Media 107

Social Media Strategy Exercises Retail 107

Webbiquity SMM

JANUARY 24, 2023

Collaborating with microinfluencers Image credit: Malte Helmhold on Unsplash Influencer marketing has grown to play a major part in social media marketing initiatives. Microinfluencers have a better success rate when promoting items from companies since they have fewer followers, making nearly all of them highly relevant target audiences.

Advertising 238

Advertising Social Media Strategy Authentication 238

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75

Trends Retail UGC Authentication 75

Mindjumpers

OCTOBER 3, 2012

This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Social networks influence buying behavior. Transform the retail experience. Consumers go mobile.

Buy 268

Buy Social Media Retail Foursquare 268

Social Media Strategies Summit

SEPTEMBER 9, 2022

Many organizations — including conservation charity WWF and video game company EA — have faced backlash from fans and supporters for launching (or even just planning) NFT initiatives. For many brands and consumers, the value of NFTs doesn’t come from the token itself but the sense of community built around it. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services.

Case Study 111

Case Study Marketing Directory Retail 111

Buffer Social

JANUARY 25, 2022

Serving Customers at a Deeper Level Tami Blake, founder and CEO of Free + True Skincare Tami Blake of indie skincare company Free + True says connecting with customers this year for her is all about looking for ways to serve them deeply, not just telling them about great products.

Small Business 91

Small Business Marketing Retail Education 91

agora pulse

JULY 12, 2018

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. It sounds basic but branding your channel properly is one of the most important steps you need to take to build your community.

Community building 90

Community building YouTube Communities Influencer 90

Hootsuite

OCTOBER 23, 2023

Or, if you’re maintaining the online presence for a retail company, you might have a larger social media team focusing more on social commerce to generate more sales. These duties can range from managing customer service on social media to building a separate community specifically for customers.

Skills 82

Skills Team Social Media HootSuite 82

Social Media Strategies Summit

JUNE 8, 2023

But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. But they were interested to discover if they could use the social network to increase purchases via physical retail stores. Cerveza Victoria USA is aware of this.

Brands 130

Brands Facebook Influencer Campaign 130

Adam Cohen

AUGUST 24, 2010

How many people at your company are trained, equipped and empowered to talk to customers? How many customers does your company have? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them. The third is a consumer goods company. How about potential customers?

Company 231

Company Social Media Posterous StumbleUpon 231

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. People feel much more connected to a brand that actively engages their community. Partner with influencers to sell your products. It gives you legitimacy. View this post on Instagram.

Instagram 119

Instagram HootSuite UGC Influencer 119

Talkwalker SM

MAY 26, 2016

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ). For each dollar spent on your influencer program, you will generate an average $6.95

Analytics 68

Analytics Influencer Apparel Airlines 68

Sprout Social

OCTOBER 19, 2022

As companies grow their brands, the need to communicate with consumers and attract new customers puts the demand for content at an all-time high. For example, in my previous work as a social strategist, I developed a list of creators and influencers to reach out to for product launches. Look within your community.

Campaign 101

Campaign Content How To Influencer 101

Hootsuite

JULY 7, 2020

But the recent death of George Floyd at police hands has been a catalyst for many people and companies to examine their neutrality in the face of police brutality and systemic racism—and, consequently, turn to social media to express their support. . Can a company opt out of social media activism? The Black community is hurting.

Hashtag 145

Hashtag Activities Social Media Retail 145

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences.

Brands 110

Brands How To Authentication Collaboration 110

Ignite Social Media

JANUARY 22, 2020

A home goods store may post a photo of a pup lying happily on their sofa, while a fashion retailer can advertise their line of active wear on a model running alongside her furry friend. A fashion retailer showing how to style a trendy piece? It’s no surprise that consumers are heavily influenced by what they see on social media.

Types 177

Types Delicious UGC Brands 177

agora pulse

FEBRUARY 10, 2021

Meet the team, company updates, thought leadership, and PR announcements. The online clothing retailer has nailed its brand voice and applies it uniquely across the various social channels. And on Instagram they’re hardcore fashion-focused, featuring a diverse range of beauty and fashion influencers. Look at Apple on Twitter.

Organization 207

Organization Social Media UGC How To 207

Waxing UnLyrical

MAY 13, 2019

Imagine this one angry, snubbed or ignored customer is an influencer with thousands of loyal followers who have millions of other followers combined. Continuous customer feedback is the bedrock of innovation because companies that listen innovate. Fast Retailing. Identify Relevant Groups, Communities. Align Technology.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Ignite Social Media

MARCH 23, 2020

Revisiting influencer content: We’ve seen very high engagement on influencer content that recognizes the situation tastefully. And while tacky isn’t the way to go, many people seem to recognize that influencers are also small businesses being hurt by this. People are increasingly looking for distractions and normalcy.

CPM 175

CPM Social Media CPC Sample 175

Sprout Social

MARCH 1, 2023

But as social media’s influence moves from marketing departments to other business functions, it might be time to think about creators in the same light. Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. your potential customers) can come in handy.

Products 88

Products Team Focus Group Collaboration 88

Pixlee

JANUARY 21, 2020

Every community-driven brand looking to thrive in 2020 has at least one thing in common: they’re prioritizing personalization. Community-driven brands stand out now because they have created products people love, learned based on customer feedback, and iterated constantly to improve their product-market fit. Why is that?

Retail 66

Retail Cost Startup Privacy 66

Techipedia: Tamar Weinberg

MARCH 24, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it.

Influencer 278

Influencer How To Press Release Blogger 278

Waxing UnLyrical

AUGUST 15, 2019

On the other hand, 22% of companies choose to feature an inside look. The other types of Stories worth mentioning, in decreasing order, are influencer takeover, live events, how-to guides, fan content, contests and others. Alex Slichnyi, community manager at 99firms.com , is an avid learner of all things IT. Bottom Line.

Instagram 157

Instagram Airlines Loyalty Marketing 157

agora pulse

JUNE 9, 2020

This makes them ideal for the retail, and food and beverage sectors. The company used Promoted Video Pins targeted to the search phrases furnishing a home” and “first-time homebuyer.”. The campaign resulted in a meaningful brand lift for the company and its products. Pinterest for Retail. Promoted Videos.

Engagement 138

Engagement Retail Case Study How To 138

Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. Why should you go beyond the conventional ROI metrics of success? Remember, getting an ROI from social media marketing goes beyond just math and numbers.

ROI 132

ROI Social Media Airlines Proposal 132

Waxing UnLyrical

APRIL 26, 2012

I manage a community for an online MBA program ; potential MBA candidates aren’t really on Pinterest yet, so there really isn’t much reason to put stock into a strategy at this point and time. However, a fashion or retail company has to be on there because their audience is active and present on the network.

Social Networking 222

Social Networking Flickr Influencer Retail 222

agora pulse

JULY 22, 2020

When you work with another brand or influencer, your message is shared on more channels and is therefore amplified. Strengthen community. Forging brand partnerships can strengthen your position in the community. This goes for local communities as well as online communities. Shared marketing goals.

Collaboration 140

Collaboration Examples Instagram Tips 140

Keyhole.co

OCTOBER 28, 2020

Get on the Micro-Influencer Marketing Bandwagon 5. Over the past couple of years, social media contests have been especially effective when done in a collaboration with an influencer. More brands are making the shift towards enhanced customer service and two-way communication. Get on the Micro-Influencer Marketing Bandwagon.

Social Media 124

Social Media Strategy Influencer Instagram 124

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. Social media interaction is an umbrella term that encompasses all the two-way conversations and touchpoints that occur between companies and consumers. But first, let’s cover some basics. They Like posts.

Engagement 133

Engagement Brands Review Influencer 133

Pixlee

DECEMBER 15, 2021

User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts. The De-Siloing of Social Commerce. from 2021 through 2028.

Social Media 52

Social Media UGC Marketing Influencer 52

Sprout Social

MAY 3, 2022

However, due to strict community guidelines from several social media platforms, and government regulations around the promotion of marijuana products, many brands are having a hard time building their communities. My model was to find creative ways to promote our products without pushing a sale. Weed For Black Women.

Social Media 85

Social Media Brands Content Guidelines 85

Mindjumpers

MARCH 23, 2012

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. In return, your influence will grow steadily. And, right now, Google+ is one of the dominating social networking sites.

SEO 258

SEO Google Strategy Adwords 258

Sprout Social

JULY 6, 2020

People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. However, as God-is Rivera, Twitter’s Global Director of Culture and Community, recently wrote: This is not a fad or a ‘moment.’. consumers say it’s important for brands to take a stand on social and political issues.

Social Media 144

Social Media Strategy Organization Education 144

Sprout Social

DECEMBER 14, 2022

Once companies finally understand what the metaverse is , how can they stand out among the many multiverses of metaverses (try saying that two times fast)? Some companies are also considering working in the metaverse , using VR technology for employee engagement and meetings for remote workers. 18+ Grand Prize entry deadline: 11/10/22.

Industry 105

Industry Examples Real Estate Brands 105

agora pulse

NOVEMBER 25, 2020

Company social media profiles usually appear at the top of SERPs for branded keywords. Company logos and images from social media also pull through to the SERPs. That means better brand recognition, increased interest in your company, and potentially more sales. Influencer marketing amplifies reach. Considerations.

SEO 190

SEO Social Media Reddit Hashtag 190