Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

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agora pulse

JUNE 4, 2020

With more colleges and universities moving to online or technology-assisted learning, universities must learn how to best use social media. After all, social media is for much more than a post here or there. Related: Social Media Marketing 101: What Every Smart Social Media Manager Needs to Know.

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Social Media Committee How To Guidelines 112

Hootsuite

APRIL 26, 2023

In this article, we explain what HIPAA says about social media, go over common HIPAA violations, and share tips for building a HIPAA-compliant social media strategy. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

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Social Media Health Care Tips Policies 93

Sprout Social

JANUARY 27, 2017

More and more brands are incorporating company culture into their social strategies. However, it can be challenging for social media marketers to document multiple team perspectives to provide a wholistic story. Content focused on company culture isn’t going to help you reach your sales goals. SproutChat.

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Company Content UGC Authentication 40

agora pulse

MARCH 25, 2020

Most of us social media managers operate and plan for businesses to continue to succeed, and everything to be good in the world. What Social Media Managers Need to Do First in a Crisis. Ask yourself, “Does this impact just our company or is it a national or global concern?”

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Social Media Social Media Management Issues Team 199

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Tuning into social media listening will help you pinpoint key areas of opportunity.”

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Social Media Privacy Insurance Guidelines 104

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. Social and world events impact your presence and community.

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Eventful Social Media How To Sports 113

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. Let’s get started!

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Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. No other channel goes further in creating real relationships with your customers, and a community around your brand. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers.

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Social Media How To Policies Authentication 125

Mindjumpers

NOVEMBER 26, 2012

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. To do this, we believe that only Community Managers who are grown up and based in the local markets can create content with true authenticity and with the right context. without loosing a global strategy.

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Marketing How To Communities Guidelines 256

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour.

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Social Media Social Media Management Sentiment Analytics 97

Social Media Strategies Summit

OCTOBER 24, 2018

They should guide all of your campaigns, content creation, and community management activities. To identify your social media goals, start by asking yourself the following questions: What are my overall business objectives? How can I use social media to align with these objectives? Visual guidelines.

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Social Media Strategy Guidelines Template 113

Hootsuite

JULY 2, 2019

Or, it can mean that employees share the company culture online. Employee advocacy can take many forms, but the most common and effective channel is social media. An employee advocacy program provides guidelines, resources, and rewards. It’s not just the company that benefits. Job seekers (i.e., Focus on service.

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Social Media Guidelines HootSuite How To 111

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. Imagine the boost these community-centric Groups give to your LinkedIn marketing. This creates a robust community within LinkedIn. Or, you can enter a specific group name, an industry, a company name or consumer group. Groups also foster community.

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Groups Groups LinkedIn Microsoft 129

Keyhole.co

OCTOBER 16, 2023

After all, not every company that works in social media is an agency, per se. Agencies are defined by two basic activities: They provide their corporate clients with a high volume of content that can be published to social media, and they offer a big-picture strategy to guide that content development.

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Social Media Marketing How To Cost 52

Sprout Social

FEBRUARY 26, 2024

Regulatory agencies closely monitor financial institutions to ensure their social presence complies with laws and regulations (if it doesn’t, it can result in significant fines and other legal action). The stakes are high, but that doesn’t mean financial companies can ignore social altogether. The opposite is true.

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Report Atlassian Brands Sentiment 65

agora pulse

AUGUST 12, 2020

Check out these highlights from the 2020 social media agency guide from Pinterest. From introducing brands to new customers to selling products and growing loyal communities, Pinterest is designed to help companies of all kinds grow. The social media site is home to over 240 billion Pins on more than 5 billion boards.

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Report How To Analytics Social Media Management 105

Oktopost

NOVEMBER 16, 2023

Track follower demographics such as location, company, gender, title, and industry to ensure you are attracting the right audience and to identify if any of your current followers are potential prospects. For a competitive edge, benchmark against competitors’ social media data to reveal where your content may fall short.

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Analysis Data Sentiment Metrics 69

Hootsuite

MAY 13, 2020

We're continuing to test private like counts in Feed for all users to ensure this change can benefit the community at large and we're excited to share more soon.? ? Finally, in order to keep our community safe, we’ll be updating our branded content policies in the coming year. showupinseavees #sponsored.

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Influencer Trends Marketing Guidelines 145

Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. These features allow you to keep Twitter a safe place for your brand and community.

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Sprout Social

NOVEMBER 6, 2020

Glassdoor houses over 70 million reviews and insights on over one million companies, helping people make one of the most important decisions we can make for ourselves: where to work. Sprout Social helps power that effort with our Glassdoor integration. Regularly monitor Glassdoor company reviews. You need to respond to them too.

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Review FAQ Construction Metadata 96

Buffer Social

JULY 24, 2023

For more robust editing options, use CapCut , which is owned by TikTok’s parent company Bytedance. However, while you can make whatever you want (within the guidelines), you should also look to fit in by creating content that looks like everything else on the app. Every creator brings a unique voice and style to the platform.

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Sprout Social

FEBRUARY 29, 2024

Artificial intelligence in marketing With marketing , AI transforms how businesses interact with their customers in several ways, offering tangible benefits that directly impact a company’s bottom line. Media buying Companies like Volkswagen utilize AI to optimize their advertising strategies.

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Patterns Sentiment Analysis Proposal 119

Lucy Hall

SEPTEMBER 29, 2016

It’s easy to suffer from ‘brand bias’ and try to defend your company by covering it up or appropriating blame elsewhere. Hold your hands up and be honest – customers appreciate it in the long run.' - Says Hannah Rainford, Senior Social Manager, Jellyfish. The role of professional social media management agencies.

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Social Media Content Social Media Management Guidelines 60

Sprout Social

JULY 30, 2020

Social media has been critical when it comes to grocery stores keeping customers informed of store hours, mask guidelines, and what precautions they are taking to keep their employees and customers as safe as possible. – Sara Staats, Social Lead, Aroluxe Marketing. They quickly realized their mistake.

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Buffer Social

JULY 13, 2022

However, the exception to this rule will have to be your or your social media manager’s mental health , which should take priority over anything else. From negative but fair feedback from customers to outright unfair or incendiary comments from trolls, it can be difficult to face attacks of any kind on social media.

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Social Media Policies Team Comments 98

Hootsuite

SEPTEMBER 17, 2019

You must adhere to the network’s Terms of Service and Community Guidelines. Known As: This could be your name or the name of your company. For a business, you could use a tax return, a utility bill in your company name, or your articles of incorporation. Obviously you have to be who you say you are. Do post regularly.

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Instagram Badge How To Authentication 111

Hootsuite

OCTOBER 8, 2019

Social media offers a perfect platform to keep students and alumni engaged with the school—even after they’ve graduated. It’s also a community where people develop deep, life-long connections with one another. These tips will help you streamline your social media efforts across every platform. Build communities.

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Education Social Media Tips Policies 111

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager?

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Communities Social Media Management HootSuite Skills 95

Hootsuite

FEBRUARY 3, 2020

Every business should have social media guidelines. That’s true even if your company is not on social media (psst: here’s how to get started ). Your employees are on social media. Social media guidelines lay down some rules. Reason number one? Want to learn more?

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Guidelines Social Media Policies How To 143

Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it.

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Video Film Content How To 93

Rebekah Radice

APRIL 27, 2015

how long have you been serving the community). You have the chance to immediately convey the details about your company to anyone landing on your page. While Facebook has significantly relaxed their cover guidelines, you still want to steer clear of anything that reeks of over-promotional. Build a Strong Community Culture.

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Small Business Facebook How To Airlines 131

Socialmedia.biz

JULY 9, 2018

However, the precise nature of the ever-evolving social media usage by a company’s employees is not only rife with uncertainty, but also poses significant risk assessment challenges. What is a Social Media Policy? Posting provocative, derogatory, slanderous or inflammatory content.

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Policies Social Media How To Privacy 70

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. Maybe yours is design, maybe it’s content creation, digital advertising or social media management.

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Social Media Strategy Case Study RFP 110

Sprout Social

OCTOBER 7, 2020

Giraffe Social Media , a UK social media management agency, has recognized the impact of the pandemic on its clients and their industries. A lot of businesses have had to adapt to new restrictions and guidelines, so agencies need to invest in and offer services that meet the current demand. 3) Slack.

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Buffer Social

JANUARY 11, 2023

Create content that fits the platform The type of media you create will depend on the platform you choose. For example, if your community is on TikTok, you’ll need to create videos, whereas if your priority channel is Twitter, you'd come up with text ideas for tweets and Twitter threads.

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Remix Instagram Social Media Trends 94

Pixlee

DECEMBER 2, 2021

UGC, content created by members of your brand community and often shared on social media, is frequently found on TikTok through unboxing videos , tutorials, shopping hauls, or challenges. It is also crucial to give clear guidelines and direction while still allowing users to be creative and showcase their skills and passions.

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Campaign UGC Hashtag Influencer 52