Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. This, they hope, keeps it authentic.

Authentication 137

Authentication Nielsen How To Case Study 137

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. t always found a lot of success, particularly for companies where Outlook isnâ??t LAN / WAN Management. Network Applications. Network Infrastructure and Data Center Gear. Site Resources. Clear Choice Tests. Newsletters. This Week in Print. Executive Guides. Special Reports. Partner Sites. Wide-Area Data Svcs.

Meeting 100

Meeting Sharepoint Wireless Microsoft 100

Laurel Papworth

APRIL 28, 2011

shares a link to an event with their Facebook friends it results in $2.52 Sharing an event through Eventbrite’s email sharing tool is worth $2.34, almost as much as Facebook. White Paper: Value of a Facebook Fan - An Empirical Review. How much is a shared link on Facebook worth? worth of ticket sales. for Eventbrite.

Facebook 110

Facebook Directory Statistics Review 110

Buzz Marketing for Technology

JUNE 27, 2008

s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 event announcements. FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Future of Communities.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Pam Moore

JUNE 28, 2019

The fact of the matter is this – the students we teach in our Social Profit Factor academy and the companies we consult with to help them leverage a content calendar often beat the socks off those that don't. They win when it comes to engagement, community growth and of course also leads and sales. Possible white-paper (y/n).

Template 60

Template Templates Content Marketing 60

Laurel Papworth

MAY 14, 2010

And there are a lot of innovation crowdsourced communities online. By the way, only a totally evil company would ask the public for their ideas and then not even read them. Set up or connect with an innovation crowdsourcing community. Australia Event: Social Networks and P.R. (9). InnovationExchange Nice site.

Crowdsourcing 94

Crowdsourcing Social Media Social Networking Project 94

Laurel Papworth

MAY 8, 2010

Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. An exit event pre-shutdown. For Radar : A warm look at history of the online community. An exit event pre-shutdown.

Sites 81

Sites Social Media Social Networking Mobile 81

Sprout Social

JULY 20, 2016

LinkedIn lead generation is a mystery for a lot of companies. Sometimes it’s difficult for companies to walk that line because they assume everyone on LinkedIn is open to being approached for sales. For instance, it wouldn’t make sense to contact the CEO of an enterprise-sized company to pitch your payroll software.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Jeff Esposito

APRIL 17, 2012

This is easy to understand given the fact that the HR community as well as PR people were among the dominant early adopters of the platform going back to its 2003 launch. Individuals can post and promote presentations, videos, white papers and news releases or links to relevant news stories.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Social Media Strategery

SEPTEMBER 18, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 No, I was just a strategic communications consultant who saw that social media was fundamentally changing the way organizations communicated, and I decided that this was an area I wanted to focus on. Government 2.0

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

SEPTEMBER 18, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 No, I was just a strategic communications consultant who saw that social media was fundamentally changing the way organizations communicated, and I decided that this was an area I wanted to focus on. Government 2.0

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

DECEMBER 13, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Write a white paper justifying why it shouldn’t be blocked. I encourage all of my fellows in government to find ways to meet their mission needs through community building and social media technologies.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Keyhole.co

JANUARY 4, 2022

Each day, more than 30 million companies use LinkedIn for business while over 800 million professionals use it to make connections and share knowledge. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. Optimize your LinkedIn company page. Why invest in LinkedIn marketing? There are 2.9

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

SalesChoice

JANUARY 4, 2017

There are stories often used to explain important, but often confusing events and disasters in nature. These cultural narratives tell children what the community values, such as determination, while also defining taboos and vices, such as arrogance. Berkeley Warburton, The Age of Distraction: Accenture White Paper, Fall 2016.

Data 20

Data Organization Analytics Analysis 20

ProBlogger

APRIL 6, 2011

Should your revenue come from the very content that you pour your soul into or from something else, like a better salary, fees for speaking at events or a new business venture? Most recently, I’ve been working with Kleenex Mums to help build a blogger-centric online community. Do you go Kindle? Do you put on a conference?

Blogger 42

Blogger Brands Survey Cost 42

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. These are exciting times at Bulb HQ!

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Social Media Strategery

JUNE 21, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Enable open and transparent communication! Crowdsource white papers and presentations! Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof. Enterprise 2.0 Cure cancer!

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. That’s not a “wave the magic wand&# scenario.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Webbiquity SMM

JUNE 10, 2014

Though Duluth is smallish metro area of roughly 100,000 population, the event attracted twice as many attendees as some similar events in larger cities, with speakers from around the country. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair. Put the link near the middle of the tweet.

Conference 196

Conference Social Media SEO Marketing 196

Buzz Marketing for Technology

JULY 24, 2008

From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. Therefore, many projects are assigned a secondary category of Virtual Learning Community.

Communities 180

Communities Sample Samples Project 180

Social Media Strategery

FEBRUARY 1, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Imagine what their fears will be and address those, but most importantly show how the company’s (or in my case, the association’s) work can be enhanced by that new tool/platform/effort. Government 2.0

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 How To 56

Social Media Strategery

OCTOBER 27, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 community (it’s not all that hard!): communities, both online AND offline. Get to know your companies strengths and weaknesses, and be honest about them. Home About Me Speaking Legal-ese My Team Gov 2.0

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. engage with your audience, put out paid ads, or share exciting company news. Step 2: Consideration. Limited time offers. Buying guides.

Social Media 118

Social Media How To Metrics B2B 118

Webbiquity SMM

NOVEMBER 5, 2012

Companies need to understand that online competition isn’t just made up of companies competing for market share in the business world, but also information and content published from a variety of sources that compete for search engine and social media users’ attention.” “Pure creation is demanding. .

Review 190

Review Press Release SEO Engineering 190

Social Media Strategery

JANUARY 26, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 I pulled together some basic briefings and white papers, but never really got traction beyond my core team. Now, anytime anyone in my company searches the terms “social media&# or “Web 2.0″

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Convince & Convert

JUNE 29, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Letting companies target status updates. Before we do, Jim and I have a few nuggets we want to talk about.

Yammer 114

Yammer Microsoft Communities LinkedIn 114

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. Pay attention to your statistics with regard to calls to actions.

Social Media 119

Social Media Strategy Consultant RSS 119

Social Media Marketing

NOVEMBER 29, 2012

It could be your corporate website, a Facebook page, recipients of a white paper or email, viewers of a video, etc. About a year and a half ago, Mashable took a look at a handful of leaders in content marketing ( How 3 Companies Took Content Marketing to the Next Level ), highlighting Mint.com, HubSpot and American Express.

Content 167

Content Hubspot Mobile Team 167

Oktopost

JUNE 9, 2020

Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Diva Marketing Blog

JULY 26, 2012

Critical : determine your content direction that goes beyond your brands or company messaging. Although your pins should reflect your brand values/promise (Strategy #1) not all pins should be directly related to your products, services or company (Strategy #5). Test live pinning for events/tradeshows. Board and Pin Creation.

Strategy 96

Strategy URL Message Boards Social Networking 96

Convince & Convert

FEBRUARY 15, 2012

Bricks are larger content productions such as research reports, events, white papers, video series, mobile apps, etc. law firms, insurance companies, some medical facilities, etc.) Simple posts merely demand the attention of a dedicated community manager to create and measure impact. Defining Bricks & Feathers.

Content 151

Content Marketing Insurance Metrics 151

Convince & Convert

JULY 13, 2012

Read on for insights from Shawn and Eric’s Social Media Stat of the Week ( this week : are corporate crises isolated events or do they affect a brand for eternity?). Jay : As always, want to thank our sponsors of the show, Eric’s company, data driven, results focused, social media management company Argyle Social.

Banking 113

Banking Mobile Team Social Media 113

Tweaklibrary

APRIL 8, 2020

In the past month, the company has seen more than 535% increase in active users due to Coronavirus pandemic & I believe the choice went wrong somewhere on the way. Zoom has released the guidelines to prevent the unwanted guests from hijacking your video events. End to End Encryption. ” [link].

Privacy 22

Privacy Meeting Data Guidelines 22

Buzz Marketing for Technology

JULY 6, 2008

Professional Community. Communities. Knowledge Management Community Home Blogs Groups Wiki. Over the last five months it has been an incredibly boost of my own productivity, that of my team(s), the communities I belong to, and the company as a whole. Information Technology. Share and compare information with 1.2

Tools 100

Tools Wiki Collaboration Wireless 100

Myrland Marketing

SEPTEMBER 21, 2010

I thank all of you below for taking the time to comment when I asked these questions: What do you think of companies or people that disable comments? People and companies need to get past their fear of what people could say about them on their blog or sites. They take the time to develop relationships. It is going to happen.

Comments 83

Comments Conversation Social Media Wikipedia 83

Convince & Convert

MARCH 1, 2012

Instead of Jim the author and super cool guy, pretend you’re Jim the Social Media Manager at a software company or a brand. Jim: It depends on the company. If it’s a company that really does a lot of customer service, then I’ll take Twitter every day of the week. Eric: We’re a B2B software company.

Social Media 140

Social Media Hubspot Software Hosting 140