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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

Use social data to inform intentional campaigns that align with culture Review your social media analytics and social listening data to identify ways to specialize campaigns and identify unique opportunities. Talissa Beall, Strategic Services Consultant at Sprout, led several DEI efforts throughout her career in social.

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Social Media Hacking: How to Protect Your Account

Oktopost

There’s no denying that social media has become an important part of a B2B marketing strategy. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers. Quick Links: 6 Common Social Media Security Risks. Unattended Social Media Accounts.

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10 Ways for Social Marketers to Avoid Social Media Burnout

Hootsuite

The fuse of a social media manager burns at both ends. Most people experience social media burnout and workplace fatigue at some point. But social media managers often feel the burn of both at the same time. For social media professionals, self-care tips smack a little differently.

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Social Media Security Tips and Tools to Mitigate Risks

Hootsuite

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?) , you need to protect yourself against common social media security threats.

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Digital grassroots: the Internet fights back

Sherrilynne Starkie

His topic, the year the Internet fought back, focused on how a genuine grassroots movement, fuelled by social media, impacted the Canadian Federal government’s digital copyright law. It now addresses many issues that are important to consumers. This was when groups first started to come together to self-organize online.”.

Committee 312
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It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

a member of PRSA’s Diversity Committee and assistant professor of communication at Georgia State University, “Students don’t see others who look like them in the places where they wish to work.”. Join or create professional #PRDiversity groups, causes or initiatives. Twitter It’s 2015 and #PRDiversity Is Still An Issue.

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2020 Social Media Recap: What Happened and What We Learned

Likeable

At Likeable, we did shoots in the galley kitchens of 400 square foot apartments, set social strategies from our dining room tables, and navigated some of the most challenging questions for social media to date. So, consider this the “post-pandemic” version of everything that happened on social media in 2020.