Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. Gain a competitive advantage by tracking trends Reputation monitoring is invaluable for the sake of competitive analysis.

Reputation 96

Reputation Sentiment Analysis Notification 96

Sprout Social

FEBRUARY 19, 2024

How AI automation benefits businesses AI automation enables companies to automate workflows and get actionable insights through AI tasks like sentiment analysis so they can make tangible changes to drive growth. It also reduces the risk of miscalculations common when analyzing complex data manually for patterns and trends.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Sprout Social

OCTOBER 18, 2023

And this trend is likely to continue. It’s also helpful to make sure we’re engaging and commenting on the popular posts for brand awareness in general,” Kaelyn tells us. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Then, dig in further.

Examples 121

Examples Social Media Sentiment Influencer 121

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. Using the drop-down menu, you can analyze hashtags within your competitor group to see hashtags that drove the most comments, reactions, shares, likes, and estimated engagement.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Hootsuite

SEPTEMBER 14, 2023

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. It includes likes, comments, shares, and other forms of engagement. How do you measure social listening?

Metrics 52

Metrics Sentiment Analysis Influencer 52

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By analyzing conversations, comments, and hashtags, brands gain valuable insights into customer preferences, feedback, and the competitive landscape.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. Identify untapped markets Tracking competitor weaknesses, shifts in customer demand, market trends and potential threats allows your brand to capitalize on new opportunities before others do.

Sentiment 96

Sentiment Metrics Analysis Trends 96

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These are critical for anticipating market trends and informing decisions around inventory control, marketing spend and other investments.

Sentiment 103

Sentiment Analysis Patterns Price 103

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. With this impactful data on-hand, businesses can improve brand reputation, predict trends, differentiate from competitors and carve out a market niche.

Social Media 78

Social Media Sentiment Metrics Data 78

Sprout Social

OCTOBER 19, 2023

Sentiment analysis Marketers are turning to sentiment analysis to assess the tone and sentiment expressed in comments, posts and conversations around their brand to determine whether they are positive, negative or neutral. This enables you to actively monitor your reputation to ensure brand health.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

FEBRUARY 15, 2024

Comments and replies Similar to reviews and mentions, comments and replies show that your target audience wants to engage in a conversation about you. They may converse directly with you by replying to your brand’s posts or comment on another post relevant to your brand.

Engagement 105

Engagement Tips Loyalty Metrics 105

Sprout Social

AUGUST 22, 2023

This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. Conversational analytics is actionable intelligence in the form of trends and reports derived from analyzing customer conversations using AI and machine learning.

Analytics 84

Analytics Conversation Brands Sentiment 84

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 109

Process Sentiment Analysis Applications 109

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. Add to that, tight budgets and limited manpower.

Brands 84

Brands Sentiment Analysis Marketing 84

Keyhole.co

FEBRUARY 13, 2024

In this Twitter social listening guide, you’ll learn to detect your audience’s favorite trends, engagement patterns, and their perception of your brand. Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to. But first- Why do you need a Twitter social listening guide?

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Convince & Convert

MARCH 28, 2024

Process data Once you’ve got the data, it’s time to organize and analyze it to spot patterns and trends. You will need to create an ongoing process to monitor your customers’ sentiments and needs regularly, and stay on top of trends and specific changes that appear.

Data 142

Data Repository Team Process 142

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand.

Brand Monitoring 141

Brand Monitoring Brands Sentiment Reputation 141

Sprout Social

JANUARY 23, 2024

With many viral videos and a late 2023 TikTok advertising campaign under their belt, their team and residents have fun putting their own spin on the latest trends. million views, 230,000 likes and 787 comments. This post inspired similar posts, and a Topicals spin on the In and Out post trend. The post quickly racked up 1.2

Report 110

Report Brands Library Sentiment 110

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. To best understand which content types and topics resonate with your audience, measure engagements such as likes, comments, shares, clicks, retweets, or reposts.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

FEBRUARY 8, 2024

This trend is expected to continue into 2024. To measure this, divide the total number of post interactions (likes, comments, shares) by the follower count and multiply by 100. Brand sentiment helps you identify influencers who genuinely resonate with your audience, increasing trust and fostering positive associations with your brand.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

JANUARY 21, 2021

Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. Using context from comments, questions and conversations via social media, tools like Sprout can translate your mentions into messaging data. Dig into messages from your fans, followers and customers.

Sentiment 134

Sentiment How To Marketing Analysis 134

BeingOptimist

AUGUST 8, 2023

Understanding FTFY FTFY, or “Fixed That For You,” is primarily used as a response in text conversations to convey a correction or modification to a previous message or post, often to improve, rectify, make a joke, or sarcastically comment on the statement.

Posterous 75

Posterous Sentiment Forums Trends 75

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 74

Social Media Banking Brands Sentiment 74

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers. Customers liked it so much that they were afraid of running out of it.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. This can help you identify trends and take proactive action based on real-time data. The tool is excellent for trend analysis as well. You’ll get the trend data without running out of any monthly credits.

Industry 52

Industry News Google Brands 52

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. Your social listening radar picks up on changes in tone, sentiment, and mentions frequency, however subtle. What is social listening?

Sentiment 52

Sentiment How To Reputation Analysis 52

Sprout Social

NOVEMBER 30, 2023

Engagement: How many likes and comments does your competitor’s content get. News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e., Sprout’s Competitive Analysis Listening tool offers a side-by-side competitor comparison of metrics like average positive sentiment.

Analysis 104

Analysis Sentiment Marketing How To 104

Ignite Social Media

APRIL 15, 2024

They closely track traditional KPIs like impressions, engagement rates, and sentiment, but they also take a comparative approach to gauge the performance against their other marketing channels. 32 Signs You Might Be a Social Media Marketing O.G. Will the Power of Influencers Impact the 2024 Campaign Trail?

Influencer 112

Influencer Retail Marketing Discount 112

Sprout Social

OCTOBER 6, 2022

Did it make you smile or laugh, like the “ It’s Corn” viral trend ? Important hashtags/mentions to include: Important for trends and partnerships. Stay on top of trends. Keeping your finger on the pulse of what’s trending on social is one of your best shots at going viral. Were you inspired? Horizontally? Start strong.

Video 127

Video Social Media How To Trends 127

Sprout Social

MARCH 8, 2021

When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement. As tempting as it is to hop on a trend, especially one that’s gaining momentum quickly, effective newsjacking calls for a surprising amount of patience and selectivity.

Content 130

Content Trends How To Exercises 130

Ignite Social Media

AUGUST 23, 2016

Trends can be found everywhere but social media is the best place to find the freshest and most relevant trends today. The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. Is this trend right for my brand? How old is the trend?

Trends 60

Trends Social Media Brands Hashtag 60

Keyhole.co

MAY 16, 2023

Even influencers can track negative comments or rumors about their personal branding online and respond to them before they damage their reputation. Market research Media monitoring is a great source for insights into target audiences and industry trends. You get to know what’s in the hype and current trend.

Tools 52

Tools Sentiment Analysis Metrics 52

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Track comments using keywords or hashtags and analyze them in real-time or historically. Then, you can tag and export those messages to analyze trends.

Review 127

Review Brands How To Analysis 127