Sprout Social

OCTOBER 19, 2023

And 54% of marketers plan to use them at scale in 2024 for social customer care, along with other resources like FAQs and customer forums, per the 2023 Index. Analyzing sentiment in social chatter also helps brands spot early indications of negative sentiment and take proactive measures before a situation escalates.

Strategy 123

Strategy Sentiment Marketing Analysis 123

Keyhole.co

MAY 2, 2024

After tracking them, you need to analyze the sentiment of these conversations – whether they perceive your brand as positive, negative or neutral. Tailoring your responses shows how well you listen, understand and appreciate the sentiment behind each mention. You will be a helpful resource and create opportunities for lead generation.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Sprout Social

FEBRUARY 15, 2024

Comments and replies Similar to reviews and mentions, comments and replies show that your target audience wants to engage in a conversation about you. They may converse directly with you by replying to your brand’s posts or comment on another post relevant to your brand. How do you compare?

Engagement 100

Engagement Tips Loyalty Metrics 100

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. By regularly drawing on social media intelligence , those in the C-suite are empowered to: Gauge brand perception Insights from social go far beyond likes, comments and engagements.

Social Media 77

Social Media Sentiment Metrics Data 77

Oktopost

APRIL 21, 2022

Respond to Both Positive & Negative Comments. Dedicated social listening platforms are the best way to stay on top of your social presence without wasting resources. Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement.

Content 118

Content FAQ Sentiment Hashtag 118

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand. All social media platforms.

Brand Monitoring 138

Brand Monitoring Brands Sentiment Reputation 138

Hootsuite

MAY 6, 2024

This can include direct messages , public comments, comments on social ads, questions, @mentions, hashtags, and social customer service requests. Agorapulse Source: Agorapulse Agorapulse offers a social inbox tool for managing organic and paid comments and messages. The 14 best social inbox tools for 2024 1.

Tools 82

Tools HootSuite Team Social Media 82

Convince & Convert

MARCH 28, 2024

You will need to create an ongoing process to monitor your customers’ sentiments and needs regularly, and stay on top of trends and specific changes that appear. They haven’t committed to purchasing your product, and their feedback and comments aren’t as valuable as those of those who have paid with time and money to use your product.

Data 146

Data Repository Team Process 146

Hootsuite

JUNE 14, 2023

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. One way to do this is to become a resource for your audience. View this post on Instagram A post shared by Chase (@chase) Over time, your followers will view you as a trusted resource.

Banking 81

Banking Social Media HootSuite Sentiment 81

Oktopost

MAY 20, 2024

Engagement metrics, such as “likes” and “comments” or even sharing our posts, give us a peek into how our audience is connecting with our content on the social media platform itself. These interactions, whether they’re likes, comments, or shares, are like little nods of approval, showing that your content is hitting the mark.

Social Media 80

Social Media Metrics Social Media Management Organization 80

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 63

Report Atlassian Brands Sentiment 63

Social Media Strategies Summit

SEPTEMBER 22, 2023

Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time. You never know your luck; you might even find some nice comments.) Positive comments. watching videos but rarely commenting or posting their own content)?

Strategy 130

Strategy FAQ Guidelines Policies 130

Hootsuite

APRIL 2, 2020

Resolution time for assigned posts, mentions, and comments. Key benefits : Analyze brand sentiment and customer demographics in real time. It analyzes your earned social mentions so you can measure social sentiment. Reputation: A checkup on sentiment trends you might need to monitor or address. Brand sentiment.

Analytics 145

Analytics Social Media Tools HootSuite 145

Sprout Social

JANUARY 10, 2024

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Training and team enablement Set your customer service team up for success by providing them with training and resources to do their best work.

Reputation 99

Reputation System Brands Knowledge Base 99

Kikolani

AUGUST 13, 2010

This post is part of a weekly series, Fetching Friday, featuring the resources mashup and a timelapse of Eyjafjallajökull on kikolani.com. The Resources Mashup. Best SEO blogs and top resources – what Rand Fish has in his favorite bookmarks list. Measure Twitter sentiment – a look at trends with upprdwner.

Mashup 139

Mashup Resources WordPress Affiliate marketing 139

Social Media Strategies Summit

MARCH 18, 2021

Iowa Department of Natural Resources. Iowa’s Department of Natural Resources understands this, and isn’t afraid to join in with discussions and respond to questions: The lesson here? Share in the comments below. Anyone working in social media has heard the phrase “don’t feed the trolls”. Transportation Security Administration.

Social Media 279

Social Media Transportation Feed Feedly 279

Oktopost

FEBRUARY 26, 2024

In contrast, B2C social media management platforms commonly prioritize metrics emphasizing consumer engagement and brand sentiment. Comments and Mentions: Provides insights into consumer interactions and sentiment towards the brand. Source This means your typical social media management platform may measure metrics such as: 1.

B2B 62

B2B Metrics Social Media Social Media Management 62

Sprout Social

JANUARY 23, 2024

million views, 230,000 likes and 787 comments. View this post on Instagram A post shared by TOPICALS (@topicals) According to Sprout Social Listening data from December 5th, 2023, to January 5th, 2024, consumer sentiment of Topicals was 91% positive, gradually increasing toward the end of December when the brand trip to Ghana started.

Report 105

Report Brands Library Sentiment 105

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers.

Examples 59

Examples Brands Sentiment Reputation 59

Waxing UnLyrical

JUNE 21, 2017

For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t have a lot of resources at hand. Which meant they got very resourceful. Silver lining–Can produce creativity!

Research 183

Research Sentiment Banking Upcoming 183

Kikolani

JUNE 25, 2010

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, #FBCLContest updates, and a funny tennis video on kikolani.com. The Resources Mashup. How to add comments to a Facebook fan page – including finding your fan page id number. Blogging / Writing. Business / Career / Finance.

Mashup 129

Mashup Resources WordPress Hubpages 129

Hootsuite

MARCH 3, 2020

This “online mood” is also called social media sentiment. Keeping tabs on social media sentiment is a key part of social media listening. Engagement is good—but only when it comes with positive social sentiment. Social listening allows you to track that sentiment in real time. Consider how your brand can do the same.

Tools 145

Tools Sentiment HootSuite Reddit 145

Harp Interactive

MARCH 31, 2010

Blog Comments. Radian 6 : A comprehensive monitoring, listening and sentiment measuring tool to measure the buzz surrounding your brand or a meme. Twitrratr : Great free tool that measures sentiment and Buzz on Twitter. Armed with this intelligence you can now justify, project and allocate resources! Twitter Followers.

Analytics 350

Analytics Social Media Trendrr Digg 350

Hootsuite

JULY 20, 2023

View this post on Instagram A post shared by Mayo Clinic (@mayoclinic) By using social media analytics to understand the trends, sentiments, and behaviors of both patients and the general public, healthcare professionals are better able to effectively tailor their strategies and improve patient care. Information, as you well know, is power.

Analytics 84

Analytics Social Media HootSuite Metrics 84

Sprout Social

FEBRUARY 6, 2023

As more people like, share and comment on your posts, it’s exposed to newer audiences who might be interested in what your brand offers. Establishing your presence on social and responding to comments makes you part of the conversation. Analyze conversations around your brand and industry to identify trends and understand sentiment.

Features 96

Features Social Media Curation Geotagging 96

Hootsuite

MAY 5, 2021

Here, we share some essential tips and resources for effective enterprise social media management. Within the social team, it’s fine to get excited by victories tied to vanity metrics like likes and comments. It’s a great resource to support social selling. It also allows you to assign sentiment and add a comment to each post.

Social Media Management 145

Social Media Management Social Media HootSuite Tools 145

Keyhole.co

JANUARY 6, 2021

Your days are likely packed with creating killer content and writing compelling copy, or fielding comments and questions from users. Brand mentions and sentiment. However, most fall into likes, reactions or favorites, retweets, shares, reposts, comments or replies. As this can help you understand brand awareness and sentiment.

Metrics 131

Metrics Social Media Marketing Sentiment 131

Sprout Social

SEPTEMBER 18, 2023

Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals. Take into consideration the cost of tools, resources, employees and contractors. This is important considering skill gap is a major issue in many marketing teams.

Marketing 126

Marketing How To Sample Samples 126

Keyhole.co

FEBRUARY 23, 2024

Engagement rate: Monitor comments, shares, replies, and message responses. Brand awareness: Track mentions, sentiment analysis , and reach. Prioritize social media KPIs (key performance indicators) based on their impact and your available resources. Likes are great, but conversions are the ultimate win. So, never stop learning.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Idaconcpts

SEPTEMBER 20, 2014

Some of the most popular metrics are reach, engagement, competitive data, and sentiment. Engagement includes comments, retweets, bounce rate, average amount of time spent on your site, white paper downloads, and video views. The number of mentions that have negative and positive connotations is your sentiment.

Social Media 166

Social Media Sentiment Cost Energy 166

Keyhole.co

FEBRUARY 29, 2024

Engagement rate: Monitor comments, shares, replies, and message responses. Brand awareness: Track mentions, sentiment analysis , and reach. Prioritize social media KPIs (key performance indicators) based on their impact and your available resources. Likes are great, but conversions are the ultimate win. So, never stop learning.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

agora pulse

JUNE 13, 2020

Keyhole’s real-time hashtag monitoring dashboard shows how many people posted with your hashtag along with engagements and sentiment: Another awesome component of Keyhole is its ability to track the most influential people engaging with your keywords. You can then reach out to them to promote your content and increase your brand’s reach.

Analytics 204

Analytics Tools Twitter Hashtag 204

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Analyze sentiment analysis to understand how the world feels about your brand.

Industry 52

Industry News Google Brands 52

Waxing UnLyrical

MAY 15, 2018

What surprised me was the degree – I could feel the frustration stemming from the sentiment expressed in the open-ended comments.”. The media is looking for the biggest headline rather than the significance of the story.” – open survey comment regarding the state of media relations. Send Help … Please.

Survey 185

Survey Industry Newsletter Press Release 185

Hootsuite

MARCH 31, 2020

A comment is a form of engagement in which a user replies to your social media post. Comments can offer praise, ask a question, express disagreement, and otherwise contribute to the online conversation about your social content. Comments can include text, hashtags, @ mentions, and emojis. Content marketing. Engagement.

List 145

List Social Media HootSuite URL 145

Hootsuite

JUNE 13, 2022

Tracking share of voice can help you figure out where to focus your social dollars and resources. Insights drawn from sentiment or topic analysis can help inform your brand’s voice , engagement plan, and content. This data can then be used to secure budget for social media or make the case for an increase in resources.

Social Media 144

Social Media How To HootSuite Metrics 144

Koka Sexton

APRIL 27, 2023

Benefits of using the Waterfall Model include saving time and resources, gaining the support of team members and partners, and providing a structured plan to reach your goals. With the Waterfall Model, you can save time and resources while efficiently reaching your goals.

Overview 52

Overview Content Marketing Metrics 52