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This Week in Social Media – 6/19/2013

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Do study your influencers Want to reach out to influencers ? Thing is, some people don’t really reach out correctly to influencers. They don’t read 20 blog posts and comments. Influencer outreach may possibly be the most powerful outreach tactic that PR practitioners or marketers are laziest about.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Social Mention. If I overlooked your favorite tool, leave a comment below. Subscribe to the comments for this post? Share this on Bebo.

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Why Social Media Is Like Getting Stoned

Techipedia: Tamar Weinberg

People who use social media correctly tend to exhibit some of the more overt characteristics of people chemically influenced (and those who use social media badly exhibit either characteristics of teetotalers or people over-chemically influenced). I have much to accomplish and certainly wouldn’t want to be stoned.

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5 Things True Social Media Experts Do Online

Techipedia: Tamar Weinberg

In fact, I don’t think becoming a social media expert is something that people should be worried about; they should be focused on becoming expert communicators instead. Influencers accept that they have a position to hold and won’t abuse it for a quick buck. Highlight Others Do you ever read the tweets of Chris Brogan?

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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

4: Online Driven Companies – Social media can be used to drive traffic to online websites. Communities, social news sites, and online sharing can be leveraged to build a site following. Low Return Industries These types of businesses tend to take a long time to create return in social media. Could I add one to your list?

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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

Contest is an effective way to generate buzz around the blogosphere, especially if you are able to have other bloggers and influencers blog about it. ” Building relationships with other influencers should be on everyone’s agenda. I know some bloggers who leave comment in 50-100 blogs every day. Hold a contest.