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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan.

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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

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YouTube At A Crossroads: Social Media Network or Streaming Service?

Ignite Social Media

As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. YouTube As A Social Media Network. Community Tab.

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5 Social Media Video Tips to Get More Engagement

Later

Social media video content is quickly becoming an essential asset for growing your community and sharing your brand story. And with a growing list of video features on different platforms, there’s never been a better time to start producing high quality social media videos. Social Media Video Tips.

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Leveraging Students to Support Higher Ed Social Media Initiatives

Social Media Strategies Summit

However, leveraging students to support your social media initiatives is easier said than done. And students lead busy lives; many don’t have the time to pursue social media content opportunities in addition to their studies. Lawerence Synett , Director of Social Media, University of Colorado Denver.

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Airbnb Releases First Short Film Crowdsourced From Vines

Convince & Convert

The latest example comes from Airbnb, which recently released the first short film, “Hollywood & Vines,” created by crowdsourced Vines. In the end, Airbnb and agency partner Mullen generated over 750 submissions, more than 100 of which were included in the short film. About the Jessica Gioglio: Follow @savvybostonian.

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Ask Buffer: How Do I Create a Social Media Series for TikTok and Instagram?

Buffer Social

Question: I’ve been noticing that many of the TikToks and Reels I watch are part of an ongoing social media series. An easy way to generate more content revolving around these very ideas is by creating a social media series. What exactly is a social media series? How can I start one myself?