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Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

Meta gives advertisers seemingly limitless metrics that can distract us. Simplify the key metrics that are most important. While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. There is no need to prioritize any metric over this group. Be careful.

Metrics 167
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The Facebook Ads Metrics That Matter

Jon Loomer

Part of the battle is knowing which Facebook ads metrics actually matter. Facebook does a good job of surfacing metrics that are relevant to your objective, but that’s not good enough for me. You can customize your columns in Ads Manager to include the metrics you care about most. I currently have 30 metrics in this setup.

Metrics 212
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The Art of Social ROI: Choosing the Right Metrics for Your Goals

Hootsuite

See, there’s no one metric that determines your success on social. Instead, it’s a collection of metrics and KPIs (key performance indicators) that are shaped by your organization’s purpose, structure, and business goals. These are also your social media metrics. They can be granular and may even be mistaken as “vanity metrics.”

ROI 136
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12 Facebook video metrics brands need to benchmark right now

Sprout Social

And your Facebook video metrics can give you the answers you need. Understanding your Facebook video metrics will help you get a better sense of how well people are responding to your content. So what are the video metrics you need to track on Facebook? How to find Facebook video metrics. Video views.

Metrics 131
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112
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How Meta Could Leverage Outbound Clicks

Jon Loomer

Before we get to how Meta could leverage Outbound Clicks, it’s important that we explain what they are — and how they’re different from other metrics. Let’s define the various “Click” metrics that are often confused. This also applies to CPC (All) and CTR (All). Everything.

CPC 200
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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

The most common metric of content performance on social media. It’s all about likes, shares, comments, and any other interaction that shows your audience is invested in your content. What does CPC mean? CPC stands for Cost Per Click. It’s a very common metric for paid social advertising.