Waxing UnLyrical

JUNE 1, 2015

I’ve lost count of the number of crowns Content wears. But the thing is, it’s true; when you’re strategizing or planning to implement social PR today, content is related to practically everything we do. Do you think your content is doing what it’s supposed to do, or could it use a little nudge?

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Content Consultant Flickr Trends 100

Waxing UnLyrical

JUNE 29, 2015

But how do you get the most out of your email content, when it seems it’s the medium most people love to hate? 16 Ways to Create Email Content Your Subscribers Will Love. 6 Ways to Repurpose Your Content. Have you experienced an email content strategy that was out of this world? Please share in the comments below.

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Content Newsletter Hubspot Consultant 100

Waxing UnLyrical

MARCH 2, 2015

To kick things off, this week’s roundup brings you seven super posts on content creation ideas that are also authored by women. 4 Ways to Streamline High-Quality Content Creation. The No-Fluff Guide to Writing Client-Attracting Content. 5 Tips You Should Be Leveraging for Event-Based Content Creation. ” 3.

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Content Consultant Small Business Eventful 100

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. You’re super-excited too – content, new client, money… what’s not to love? So you put it together.

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Communities Content Marketing Community building 100

Waxing UnLyrical

AUGUST 10, 2016

This past year, we saw Buzzfeed’s exploding watermelon blow up the internet, becoming the largest Facebook Live stream to date, with over 800,000 live viewers. Our brains are wired to find visual content especially compelling. Here are three reasons why you should build a visual content strategy today: 1.

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Content UGC Loyalty Hotels 100

Waxing UnLyrical

APRIL 9, 2020

While I didn’t intend for it to be an inadvertent lesson in “how to do a virtual event,” a Facebook Live Q&A I hosted a couple of weeks ago was, apparently, just that. I manage a few different Facebook groups, one of which is a completely free + no catch Social PR community: The Social PR Posse. What to do?!

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Eventful How To Energy Training 334

Waxing UnLyrical

DECEMBER 4, 2013

Include keywords within your enthusiastic comment and the price if applicable. Share your pins on Facebook, Twitter, Google+, and Storify. If you have great product reviews on Facebook, Amazon, or Twitter, include a section with it (1-2 sentences) in the comment of the pinned product. Share the Pinterest love.

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Storify Marketing Flickr Hashtag 216

Waxing UnLyrical

MARCH 21, 2013

We comment on other blogs. We do Facebook Q&As. We comment and share on Google+. So yes, there is a benefit to us constantly, and consistently, producing content, much of which is in response to others’ questions. Facebook Page – that way, not only I would respond, but perhaps others would too.

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Consultant Hosting Flickr Questions 256

Waxing UnLyrical

JUNE 21, 2017

On the metrics they look at when they measuring PR for MSU Extension: A5: We look at likes, click thrus, shares, comments in social, placements in traditional media, sentiment in both #measurepr. They include: Jon Gelberg , Executive Editor, Content Strategies at Inc. Silver lining–Can produce creativity! Clicks, shares, etc.

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Research Sentiment Banking Upcoming 183

Waxing UnLyrical

OCTOBER 19, 2010

Relevant content is, and will continue to be, key to reaching searchers. If you focus on one thing, focus on this: creating timely, engaging content that meets the needs of your target audiences. I look forward to hearing from you in the comments. Sign out Leave your comment here. Sign out Leave your comment here.

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

JUNE 3, 2013

How To Be A Better Facebook Community Manager. Why: Shelly Kramer details what goes into successful daily Facebook management. Are you building an engaged community with content? Why: Over at Socialbrite, John Haydon shares some ways you can adjust your content marketing strategy to build your community.

Communities 249

Communities Community building Consultant Social Media Management 249

Waxing UnLyrical

AUGUST 11, 2014

Content Curation: 3 New Tools To Discover & Share Content. Why: Do you keep headingto the same few content sources, over and over again, looking for inspiration? Please share in the comments below and don’t worry; it’ll be our little secret! Twitter Facebook Google+ LinkedIn Monday Roundup: Secrets.

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Curation Hashtag Consultant Flickr 219

Waxing UnLyrical

DECEMBER 7, 2015

Reclaiming Social: Content Strategy for Social Media. Why: “In most organizations, social content is the messiest content there is, with (even more) distributed ownership and few strategic imperatives besides get more likes,” write Ida Jackson and Ida Aalen , as they cover how you can take control of your social content.

Consultant 100

Consultant Banking Trends Review 100

Waxing UnLyrical

NOVEMBER 4, 2010

This should contain all the content, links, and/or images you want. Select all the content, and hit “copy.&# Look for the current content of your 404 page. Paste your new content in exactly that place. Your shiny new content should be winking right back at you. Sign out Leave your comment here.

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Class Tumblr Template Templates 241

Waxing UnLyrical

FEBRUARY 24, 2014

Facebook Advertising on a Small Budget. Why: Developing a budget for Facebook Ads is daunting to most small businesses. How To Revive Old Blog Content. A great read if you’re focusing on building out your content strategy. Please share in the comments below. Who Are Micro Influencers and Do We Need Them?

Health Care 189

Health Care Small Business Consultant Flickr 189

Waxing UnLyrical

DECEMBER 21, 2010

As much as I love Twitter, and have come to enjoy Facebook more recently, each of these platforms has its limits. As of now, I have Amplify set up to auto-post to Twitter, Facebook (I can sync it to either my personal or business page, or both) Google Buzz and Delicious. You can schedule posts to Facebook. Can you say OMIGOD?!

Social Networking 270

Social Networking Class Comments Conversation 270

Waxing UnLyrical

MARCH 31, 2019

Like, for example, that script that suggests the best time to post on Facebook or send your email. Others can alert you to when you may have a communications issue, such as an emerging groundswell of negative comments. Most deployed “AI” solutions are in actuality limited machine learning programs that optimize or recommend solutions.

Analytics 164

Analytics Influencer Issues Metrics 164

Waxing UnLyrical

NOVEMBER 17, 2014

10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Lee Odden showcases 10 of Top Rank Blog ‘s most useful content marketing posts. Valeria Maltoni aka Conversation Agent explores options to syndicate content. When the Intermediary is not Adding Value.

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Syndication Price Consultant Flickr 202

Waxing UnLyrical

NOVEMBER 17, 2010

In other words, while your content might be fabulous in its essence, your reader is doing exactly what we grew up being told not to do: judge a book by its cover. In the digital world, that’s judging content by its ability to intrigue you in a split-second. Sign out Leave your comment here. pts Settings.

Class 215

Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

MAY 7, 2014

Don’t Ignore Distribution in Your Content Marketing. Why: If you feel your business has a problem with using content effectively, you’re not alone. 4 Ways To Fix Your Facebook Problem. Why: What can you do to combat Facebook’s declining organic reach for businesses? Please share in the comments below.

Social CRM 186

Social CRM B2B Conference Consultant 186

Waxing UnLyrical

JUNE 21, 2012

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. Sure, you can post to Facebook from a number of different apps (including HootSuite), but PP rules, in my book, because: a.

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HootSuite Social Media Curation iPad 269

Waxing UnLyrical

JANUARY 13, 2011

I always referred to it as something like “a website with dynamic content and social media capabilities.” Our community was now creating the bulk of our content. With Google Analytics I can see if people are engaging with our blog’s content and then use that information to adapt to the preferences of site visitors. Efficiency.

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Project How To Class Posterous 170

Waxing UnLyrical

NOVEMBER 10, 2010

Pitches, content creation, op-eds, etc. Get Shareaholic test Filed under Blogging for Grasshoppers , Public Relations , Social Media | Tags: blogging , bryce keane , herwin icasiano , kami huyse | Comments (20) Site settings comment help? Sign out Leave your comment here. Sign out Leave your comment here.

Class 226

Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

AUGUST 12, 2013

However, providing customers and prospects with memorable and useful content is what separates the, er, women from the girls. 5 Intangibles That You Need If You’re Creating Content Online. Why: Ken Muller explores some often overlooked characteristics that give you an advantage when producing online content.

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RFP Consultant Flickr Resources 223

Waxing UnLyrical

JANUARY 22, 2014

As communications pros have to grab the attention of their audiences in shorter and shorter windows of time, the importance of quality content will only continue to grow. Microvideo is the perfect way to do that, and creating compelling content using Vine or Instagram can spread quickly. Please respond in the comments below.

Instagram 212

Instagram Flickr Video Social Media Management 212

Waxing UnLyrical

JUNE 2, 2014

Four Ways Content Writers Can Change the World. Why: Good content writers are adept at sparking conversation. Please leave your thoughts in the comments’ section below. Twitter Facebook Google+ LinkedIn Monday Roundup: Conversations. Daniel Newman has some ideas. How does your business spark conversations?

Conversation 205

Conversation Exercises Small Business Consultant 205

Waxing UnLyrical

JUNE 20, 2014

Why Content Really Isn’t King and What Actually Is…. Why: Is your best content getting lost in the noise of social media? Please share in the comments below. Twitter Facebook Google+ LinkedIn Weekly Roundup: Personal Branding. In this guest post for SteamFeed , Ross Simmonds discusses whether C.R.E.A.M. or D.R.E.A.M.

Brands 213

Brands Consultant Flickr Small Business 213

Waxing UnLyrical

MAY 12, 2014

Quit Asking for Likes On Facebook or Risk a Penalty. Why: Facebook’s getting flooded with spammy attempts from Pages to gain likes. Shelly Kramer reminds us why offering your audience fresh, relevant, high quality original content is still the best way to sustain your community. Please share in the comments below.

Community building 198

Community building Consultant Communities Eventful 198

Waxing UnLyrical

DECEMBER 8, 2014

Can your content plan survive on 6-second videos? Why: Although short-form storytelling is important, rich content is key to long-term brand development. In this still-relevant guest post for Mark Schaefer ‘s Business Grow blog, Michael Brito opines on the effect content length has on your business. Go short or go home.

Consultant 190

Consultant Journal Flickr Resources 190

Waxing UnLyrical

SEPTEMBER 2, 2020

I’ve grounded it in a really good place – the Centre, and what Adrian and his team (now including me 😊) are producing is world-class training content. I’d love to know, so do use the comments below to tell me. So, there you have it. Some pretty big news from me that I wanted to share as we kick off September.

Course 130

Course Training Consultant Class 130

Waxing UnLyrical

FEBRUARY 8, 2011

And the comments invariably include, “How could you leave out So-and-So!&# “You must be blind if you haven’t noticed how great Such-and-Such is!&# Talk to them, engage with them and their content and show them that you should be on that list. For example: Obvious: Share their content. pts Settings.

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List Class How To Comments 161

Waxing UnLyrical

DECEMBER 6, 2010

It was Robin Ferrier’s Social is as Social Does , where she asked, point-blank: You know the difference between Facebook, Twitter, LinkedIn, and blogs. Ask yourself these questions: Are you commenting on other people’s blogs? Have you commented on more than one posting on this site? Sign out Leave your comment here.

Class 211

Class Comments Eventful Conversation 211

Waxing UnLyrical

JUNE 10, 2013

Five Fat Phrases Clogging Up Your Content. Why: Jennifer Kane focuses on making your content count by ridding it of unnecessary fillers. If so, don’t be shy, share with us in the comments below. Twitter Facebook Google+ LinkedIn Monday Roundup: Learning From our Mistakes. ” Now it’s your turn.

Consultant 219

Consultant Flickr Issues Resources 219

Waxing UnLyrical

JULY 28, 2014

Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). Adding SEO to the Mix: How PR Pros Can Use SEO to Boost Their Client’s Content. Twitter Facebook Google+ LinkedIn Monday Roundup: Blogging. Image: Mike Licht via Flickr, CC 2.0.

Consultant 191

Consultant SEO Flickr Blogger 191

Waxing UnLyrical

MARCH 17, 2014

Here’s How Ann Handley (the World’s First Chief Content Officer) Writes. Why: Is your content compelling enough to make an impression? Please share in the comments below. Twitter Facebook Google+ LinkedIn Monday Roundup: Impressions. Why: How can you make your pitches stand out from the crowd? What’s So Funny?

Consultant 190

Consultant Flickr Small Business Resources 190

Waxing UnLyrical

NOVEMBER 14, 2010

David makes some very good points (whether I agree with all the comments is a different matter and might be a post for another day…) 2. Get Shareaholic test Filed under Public Relations , Social Media , Weekly Roundup | Tags: blogroll , davina brewer | Comments (11) Site settings comment help? Why: did you see that number?

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Blogroll Class Postrank Comments 214

Waxing UnLyrical

NOVEMBER 21, 2016

That can be a click through, a comment, or a share. measurepr A2 “SM engagement is an action that typically occurs in response to content on owned channels” #measurepr. On integrating paid media to boost engagement with owned and earned content: #measurepr A4 Paid media digital metrics are easy to see in the ad platforms.

Engagement 100

Engagement Banking Eventful Communities 100