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How (and why) a tech company shifted their social strategy from product- to community-focused

Sprout Social

About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. Community is a vague word though. Now, let’s talk about what community means. What does it all mean? And is it really worth it? Scientists? Makeup aficionados?

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Become the Pied Piper of Community Building

Waxing UnLyrical

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Let’s get right to it, how to build your brand’s community.

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How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. But what is a brand community and why do you need one? What is a Brand Community?

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4 Ways Brands Can Use Instagram’s Pinned Comments

Later

Hello Instagram pinned comments, goodbye trolls. Aimed at tackling negative or offensive interactions on the platform, Instagram’s pinned comments feature helps you moderate posts and combat misinformation or bullying. Here are 4 strategic ways you can use Instagram pinned comments for your business: Table of Contents: .

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Engaging Your Audience: How Building on Reader Comments Can Fuel Your Blog’s Growth

ProBlogger

The post Engaging Your Audience: How Building on Reader Comments Can Fuel Your Blog’s Growth appeared first on ProBlogger. It’s not just about broadcasting your ideas; it’s about sparking dialogue and engaging with your community. Every comment left on ProBlogger is a potential catalyst for a new post.

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FACE: 4 Traits To Look For When Hiring Your Social Media Community Manager

SocMed Sean

Having worked in online community management for the last 15 years, I have had the privilege of putting together some amazing teams. The roles on a digital community team varied, ranging from digital strategists, to graphic designers…and everything in-between. Community management is not easy. is for Attention to Detail.

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11 Ways the Buffer Team and Community are Using Tags

Buffer Social

Join Buffer’s open beta anytime and pop over to our community to let us know what you think of the latest features.)    With that, here are 11 ways to utilize this beautiful new feature to its fullest potential, five directly from our team and community.  😉

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