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Advantage Targeting: How Meta Audience Expansion Products Work

Jon Loomer

In just two years, of course, three different Advantage targeting products with expansion capabilities have rolled out (and a confusing fourth on the horizon). This doesn’t really fit the definition of the other Advantage targeting expansion products. Let me know in the comments below! It makes sense why.

Products 200
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The Inherent Problem with the Meta Verified Subscription Product

Jon Loomer

There are plenty of reasons to take issue with the Meta Verified subscription product , which allows creators (for now) to pay a monthly few to get access to benefits that include account verification, increased visibility, access to support, and more. So create that subscription product. Let me know in the comments below!

Products 166
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4 Ways Brands Can Use Instagram’s Pinned Comments

Later

Hello Instagram pinned comments, goodbye trolls. Aimed at tackling negative or offensive interactions on the platform, Instagram’s pinned comments feature helps you moderate posts and combat misinformation or bullying. Here are 4 strategic ways you can use Instagram pinned comments for your business: Table of Contents: .

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Sprout Tested: The answer to why you put links in the comments on LinkedIn

Sprout Social

And one of the biggest questions we’ve seen about LinkedIn content is whether or not you should put links in your posts, or in the first comment. We were curious too: why put the link in comments on LinkedIn? Why put the link in comments in LinkedIn posts? Comments vs. post? So we designed an experiment to find out.

LinkedIn 107
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40 Ideas for TikTok Comments (Don’t Buy Them)

Hootsuite

You may go to TikTok for the dance routines or trending pranks , but be honest: you stay for the comments. As one Medium article put it, “ The comments are now the best part of TikTok.”. the comment section — and participate in this wild and wonderful comment ecosystem. On TikTok , great comments are an art form.

Buy 92
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A 7-step checklist for the perfect product launch (using the power of social media)

Sprout Social

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Products 135
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A Guide to Instagram Shopping for Brands: How to Sell More Products

Social Media Strategies Summit

They have witnessed marketing and promotional roles transitioning onto Instagram (as well as other social media channels); 70% of shoppers now turn to Instagram for product discovery. According to the 2019 Influencer Marketing Global Survey by Rakuten Marketing , 99% of consumers discover new products because of their influencers.

Products 164