Sprout Social

AUGUST 22, 2023

Conversational analytics is actionable intelligence in the form of trends and reports derived from analyzing customer conversations using AI and machine learning. NLP and NER are also essential for sentiment analysis, so you can dig into conversational data to measure customer experience and brand health.

Analytics 83

Analytics Conversation Brands Sentiment 83

Sprout Social

MAY 31, 2023

With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis. Sentiment analysis tools use machine learning to gather information about consumer attitudes and assess their emotional state. That said, not using AI also presents risks of its own.

Sentiment 115

Sentiment Press Release Analysis Team 115

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 106

Brands Sentiment How To Analysis 106

Sprout Social

FEBRUARY 20, 2020

While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy that works org-wide requires collaboration. Improve sentiment around customer service. Step 4: Make a reporting plan. — G2 (@G2dotcom) February 3, 2020. Performance.

Strategy 117

Strategy Sentiment Social Media Management Analysis 117

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Analyze sentiment analysis to understand how the world feels about your brand.

Industry 52

Industry News Google Brands 52

Sprout Social

JANUARY 19, 2021

Sprout’s Competitor Reports , available in Premium and Advanced plans, give you in-depth data around your competitors’ content performance within major social platforms, including Twitter, Facebook, and Instagram. In fact, consumers report that irrelevant content is one of the biggest reasons they choose to unfollow brands.

Data 89

Data Sentiment API Analysis 89

Sprout Social

MARCH 7, 2022

Twice a year, you go on the brand health reporting equivalent of an excellent date. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Seven out of 10 Twitter users even say that “Brand Twitter” is one of the best parts of being present on the network.

Survey 88

Survey Brands Sentiment Template 88

Sprout Social

MAY 3, 2023

Here are five ways to build a collaborative, trusting partnership. It’s more nuanced when you are collaborating with CFOs who aren’t as close to marketing, don’t understand its value or even the role of marketing to the business. When presenting these line items to your CFO, you need to be prepared with an airtight, data-driven case.

ROI 90

ROI Cost B2B Organization 90

Keyhole.co

MAY 3, 2023

For example, if you were a national Mexican restaurant chain, you might want to find the most influential people that regularly post on #TacoTuesday, as they’re a natural fit for a collaboration. Sentiment Analysis Beyond pure quantity, it’s important to know how people feel about a topic.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Sprout Social

AUGUST 17, 2022

For example, a competitor call-out presents an opportunity for your brand to intervene. With a collaborative inbox, you and your team can reply to mentions and call-outs without leaving the platform. And with Sprout’s social analytics, you can report on all of the above to track the progress of your social presence.

Campaign 119

Campaign Social Media Tools Hubspot 119

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). In turn, marketers identify Hubspot as a go-to source for this valuable information. #2

B2B 150

B2B Social Media Brands Hubspot 150

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

SEPTEMBER 20, 2023

For example, a report by Brightlocal notes that 98% of shoppers read online reviews before opting for a local brand. So, run brand reputation monitoring and audit your present reputation’s qualitative and quantitative value. Deep dive into the sentiment of every online conversation around your brand.

Reputation 59

Reputation Brands Construction How To 59

Keyhole.co

NOVEMBER 6, 2022

It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Pros: The data reports are comprehensive, but also simple and easy to understand. Basically, this tool tells you what/how your customers talk about your brand online. Glean.info.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

JUNE 28, 2023

Automation also breaks down silos and smooths out collaboration within your team, and beyond. Use analytics and reporting to measure, test and improve strategies Automation is a true game-changer here. Social analytics and reporting tools that allow you to measure and iterate on your strategy.

Team 103

Team Hubspot Marketing SMS 103

Sprout Social

FEBRUARY 5, 2020

Once you start collaborating and finding out the goals and challenges of other departments, you can create a listening strategy that yields long term ROI. Is sentiment trending up or down? As users switched from the old to new experience, we tracked spikes in keyword usage, conversation volume, sentiment trends and more.

Tools 86

Tools Sentiment How To Team 86

Hootsuite

APRIL 12, 2021

Time-saving workflows: This is a longer-term priority for our product teams to help customers increase efficiency, productivity, and collaboration. Also use it to track results and present the plan to your boss, teammates, and clients. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Adam Sherk

MARCH 8, 2012

Vijay Ravindran , Chief Digital Officer for The Washington Post gave a presentation later that day in which he highlighted the success of their Social Reader to-date. The New York Times in particular is good at combining user content with original reporting or doing interesting things with it through data visualization.

Publishing 215

Publishing Questions Social Media Activities 215

Unmetric

OCTOBER 13, 2019

Fast forward to the present, flipping through catalogs is replaced by scrolling of thumbs to view their product images. About this report. This Victoria’s Secret social media report was put together using Unmetric Analyze. Create your own report like this. This report was put together using Unmetric Analyze.

Social Media 99

Social Media Apparel Fashion Instagram 99

Oktopost

JUNE 1, 2023

Automated marketing and lead scoring are two different practices, but they both serve the same key goal: to be able to clearly identify and present the ROI from your social media marketing strategy without eating into your team’s time and resources.

ROI 62

ROI Social Media Marketing Curation 62

Sprout Social

SEPTEMBER 5, 2023

You can also incorporate external approvers to enable collaboration with reviewers outside of Sprout. Automate social media reporting Manually gathering social metrics and insights is technically possible. Reports like these make it easy to demonstrate how your social strategy translates to company goals.

Social Media 123

Social Media Social Media Management Team Collaboration 123

Keyhole.co

OCTOBER 21, 2023

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Sentiment analysis: Analyze the exchanges’ emotional undertones. Analytics: Detailed reports to track the performance of your content. Here is why it’s important: 1.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Sprout Social

MARCH 16, 2023

Social customer service metrics can be grouped into three categories: speed and efficiency, volume and team productivity, and sentiment. Customer insights gleaned from service interactions on social are your “secret sauce” for building cross-functional collaboration at your company.

Metrics 95

Metrics Social Media Sentiment Airlines 95

Sprout Social

MAY 10, 2023

A BrightLocal report shows 88% of consumers are likely to use a business that responds to positive and negative reviews. This requires not only responding to reviews, but also understanding how different sites present and manage those reviews. This consumer expectation of timely responses extends to reviews as well.

Software 92

Software Review Reputation How To 92

Sprout Social

JANUARY 11, 2023

Example: sentiment). For example, one for tracking monthly changes in brand reputation and sentiment, as seen in the example above. Here are five types of social media dashboard templates designed to help marketing leaders level-up their reporting and refine their data-driven strategy. Example: CMO and R&D).

Template 121

Template Templates Social Media Brands 121

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. Through Sprout Social’s integration with Salesforce and Tableau , you can present social data alongside metrics from other digital channels.

Data 129

Data Social Media Metrics Analytics 129

Sprout Social

DECEMBER 20, 2023

Which means you need a tool that enables collaboration between your teams—ideally with AI capabilities to speed you up too. A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts. Strong innovation Marketers move at the speed of social.

HootSuite 104

HootSuite Brands Price Collaboration 104

Sprout Social

JANUARY 12, 2021

Reporting on social data is not just about understanding whether you reached your goals and learning what worked or didn’t. On a deeper level, data analysis and reporting are about spinning insights into creative social media content that resonates with your audience more deeply and gives you a competitive advantage.

Data 144

Data Social Media Content Sentiment 144

Hootsuite

MAY 5, 2021

When reporting your results , focus on real progress toward the goals and business priorities you established in the last tip. Collaboration: Slack. Slack has quickly become a favorite enterprise collaboration software. The Slack Pro app for Hootsuite allows teams to collaborate for social media enterprise marketing.

Social Media Management 145

Social Media Management Social Media HootSuite Tools 145

Oktopost

FEBRUARY 1, 2024

Lastly, most brand marketing tools offer analytics and reporting capabilities, which will aid you in understanding how your audience perceives you and how they interact with your brand. Automation and Collaboration Look for tools that automate your most repetitive and time-consuming tasks, such as sending emails or tracking leads.

Brands 62

Brands Hubspot Marketing B2B 62

Hootsuite

MARCH 2, 2023

A brand safety incident can also damage a brand’s relationships with partners, suppliers, and other collaborators. Endorsing problematic influencers Collaborating with a public figure, influencer, or content creator can expand your brand awareness. These opinions may not always align with past or present partners.

Social Media 97

Social Media Brands HootSuite Policies 97

Hootsuite

SEPTEMBER 16, 2022

Also use it to track results and present the plan to your boss, teammates, and clients. It’s easier to collaborate on content created in advance than it is on spur-of-the-moment posts. That built-in collaborative process also allows for content to go through a predetermined series of approvals. Social media reporting tools.

Social Media 134

Social Media Tools Marketing Analytics 134

Keyhole.co

NOVEMBER 19, 2020

Pros: The data reports are comprehensive, but also simple and easy to understand. Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in. and presents it in a user-friendly dashboard. And as a bonus, it’s extremely user-friendly.”. Glean.info.

Tools 98

Tools Social Media Sentiment Price 98

Sprout Social

OCTOBER 14, 2021

Business intelligence tools are responsible for gathering, organizing and presenting that data in a way that makes sense to employees. According to the most recent Sprout Social Index , 50% of marketers say they maintain occasional communication and collaboration with other teams while 17% operate in complete silos.

Tools 103

Tools Metrics Template Templates 103

Hootsuite

AUGUST 14, 2023

There are so many different tools out there, ready to help you schedule social content , monitor brand sentiment , share insightful analytics , or collaborate with your team. Use Hootsuite to craft content, learn about your audience, offer customer support, report all your big wins to your boss, and much, much more.

HootSuite 67

HootSuite Social Media Management Price Hashtag 67

Oktopost

OCTOBER 26, 2020

Insightful analytics and reports . Report Hub allows users to create visually engaging and detailed reports in as little as 15 minutes. Visually stunning and accurate reports. With Hubspot, you can publish, share content, monitor posts, along with analytics and reporting. Multiple account support across platforms.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

APRIL 10, 2023

Brand identity is a culmination of how a brand present itself to consumers. Key elements that define your identity include your: Color scheme Company logo Typefaces and fonts Product presentation Brand messaging A thoughtful brand identity combines all of the above in a way that makes sense.

Brands 120

Brands Handbook Company Examples 120