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Sprout on Sprout: How PR + Social collaborate to amplify our brand

Sprout Social

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. We’ll also talk about the Sprout tools we use to help our team stay in sync.

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The benefits of influencer marketing (+ what the C-Suite cares about)

Sprout Social

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

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How to Collaborate with AI to Get the Best Out of Your Content

Buffer Social

Today, we’ve got Stew Fortier, a more unconventional creator, as his day job is CEO of Type.ai , an AI content writing tool. As a seasoned content creator, Stew's approach to sourcing inspiration combines keen observation with curiosity and a desire to explore the less traveled paths.

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Find UK Instagram influencers to grow your brand

Sprout Social

Need to increase your share of voice in the UK market? And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

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A 6-point framework for maximizing influencer marketing ROI

Sprout Social

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

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Corporate Video Production for Remote Teams: Tips and Tricks

Social Media Marketing

Corporate videos can be an important tool for companies to communicate with their stakeholders. In addition to being a useful communication tool, corporate videos can also help to establish credibility and professionalism for a company, as they often reflect the company's values and mission.

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From Social Sharing to Creative Collaboration

Social Media Marketing

From advertising to customer service and from human resources to corporate giving, news travels at the speed of now --and the conduit through which it travels is the group that used to be quaintly referred to as "the common people." And technological tools like ScreenMail are helping fuel the change.