Sprout Social

JANUARY 9, 2024

It is used to identify patterns and trends in data for informed decision-making. AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time. Let’s dig deeper.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Analyze your reputation over time Pop quiz: does your brand have the reputation of an industry leader? This is where something like social media sentiment analysis can really save the day. or G2), it goes far beyond that.

Reputation 96

Reputation Sentiment Analysis Notification 96

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. Identify untapped markets Tracking competitor weaknesses, shifts in customer demand, market trends and potential threats allows your brand to capitalize on new opportunities before others do.

Sentiment 96

Sentiment Metrics Analysis Trends 96

Hootsuite

APRIL 25, 2024

There are a few easy ways you can try your hand at content curation: Share an article by industry thought leaders with your own thoughts on it. Set up a Stream monitoring keywords related to you or your industry. Trend-tracking. Talkwalker’s social listening capabilities provide extensive industry coverage.

Curation 80

Curation Social Media Management Tools Social Media 80

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

MARCH 26, 2024

But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. But what launched the brand into mainstream pop culture was its collaboration with Star Wars and Lucasfilm Ltd, starting in 1999. The brand has numerous tie-ups with brands from diverse industries and realms.

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

MARCH 5, 2024

Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends. As Dan says, “We use Sprout’s Automated Rules and Social Listening tools to give us alerts on brand sentiment, competitive analysis and customer satisfaction.”

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Resources Telecommunications Collaboration Project 102

Convince & Convert

MARCH 7, 2024

Here are three tips to strengthen marketing, sales, and customer success alignment: Foster Open Communication Channels : Establish regular meetings or check-ins between marketing, sales, and customer success teams to encourage collaboration and information sharing.

Research 140

Research Strategy Influencer Survey 140

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. What is conversational analytics? For example, Simpli.fi

Analytics 84

Analytics Conversation Brands Sentiment 84

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

JANUARY 11, 2024

This includes sentiment analysis, unsatisfactory responses and your top reps. Collaborative features coupled with powerful team analytics can likewise help your reps stay on target and keep a pulse on what’s working (and what’s not). The platform also offers sentiment analysis, ticket tagging and automated prioritization.

Software 85

Software Tools Knowledge Base Hubspot 85

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. If you use Sprout’s social listening tool , here are just a few of the metrics you can pull to understand how conversations are trending around your brand: Total message volume tracks the total amount of messages shared around your brand.

Strategy 131

Strategy Brands Hubspot Survey 131

Keyhole.co

FEBRUARY 8, 2024

This trend is expected to continue into 2024. Aim for above the industry average (typically 5–10%). A consistent increase in followers suggests that your brand message aligns with the influencer’s audience’s interests, leading to sustained engagement and potentially fruitful future collaborations. one month).

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

JANUARY 21, 2021

Industries pivot. Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. For example, sentiment analysis can clue you in on whether people largely feel positively, negatively or indifferent about your brand based on how they talk about it.

Sentiment 134

Sentiment How To Marketing Analysis 134

Keyhole.co

DECEMBER 15, 2023

Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation. Competitor analysis: With industry-specific insights and competitor analysis, brands can fill in gaps in their products and services.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

SEPTEMBER 18, 2023

Look for industry benchmarks to gain insights into what your competitors are spending on marketing. Check out industry reports or consult peers to get an idea of the range you would have to spend. Getting teams to collaborate and find synergies between different channels can save money. How has AI impacted the market?

Marketing 131

Marketing How To Sample Samples 131

Sprout Social

JANUARY 19, 2021

Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. Where your brand comes up in industry or cultural conversations. You can also analyze sentiment scores and trends to see how your audience feels about your competitors (and relevant topics) compared to your own brand. .

Data 96

Data Sentiment API Analysis 96

Oktopost

DECEMBER 21, 2023

Unfortunately, this trend is forecasted to continue as we move into 2024. However, these numbers varied based on the company’s industry. Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry.

Marketing 62

Marketing Survey Skills How To 62

Keyhole.co

MARCH 11, 2024

Regular monitoring enables you to swiftly identify trends, capitalize on what works, and adjust strategies that aren’t delivering as expected. Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. You can even track hashtags and top trends for optimizing your strategy.

Template 52

Template Templates Analytics LinkedIn 52

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing.

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Examples Brands Sentiment Reputation 59

Keyhole.co

DECEMBER 13, 2023

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. Quicktrends: This feature helps you monitor the latest trends and conduct market research. Their website lists tools and services categorized by department, industry, and company type.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Social Media Strategies Summit

FEBRUARY 13, 2020

This is likely due to the fact that decision makers across industries are active on social media. Did you know that 39% of B2B industry professionals list the inability to reach the right people at the right time as their biggest obstacle in using social media effectively? They then craft a strategy that will resonate.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. This upcoming year, there’s going to be a lot more opportunity for customer collaboration,” says Rabiola.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. You can view metrics like positive sentiment and total engagement.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

FEBRUARY 6, 2023

Analyze conversations around your brand and industry to identify trends and understand sentiment. Collab features Some social apps have recently launched collaboration features, so you can co-create content with other brands or creators. And don’t forget about social listening.

Features 100

Features Social Media Curation Geotagging 100

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Stay on top of trends. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Analyze consumer sentiment and brand health.

Influencer 113

Influencer Tools Marketing Software 113

Sprout Social

MAY 24, 2022

Collaborating with someone who shares your brand values can get your business in front of new eyes through a friendly face. That said, there are overarching trends on what to look for in each media bucket. However, if you want to measure how performance is trending over time, rely on benchmarking. Sentiment data.

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Sentiment Metrics Hashtag Review 97

Keyhole.co

JANUARY 9, 2024

Finally, tracking LinkedIn metrics gives you a competitive edge by identifying trends, such as reactions, reach, and engagement rate, allowing you to stay ahead of your competitors. Keyhole’s benchmarking feature allows users to compare their LinkedIn performance against industry competitors.

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. When all necessary steps are laid out in advance, it takes the stress out of content creation and ensures consistency for your brand and compliance with industry-specific regulations.

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Template Templates Social Media Tips 134

agora pulse

NOVEMBER 10, 2020

Predict trends on any channel. Conclude with your team’s commentary, including wins, losses, trends to focus on, and problem areas to address. Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche.

Analytics 179

Analytics Social Media Tools Price 179

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on. Pricing: Starting from $49 per month.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Sprout Social

MARCH 19, 2020

Maybe it’s your experience working within a niche industry or vertical. Share your case studies in industry LinkedIn and Facebook Groups. Effective listening topics and queries for your agency can help you: Dial into the pain points your prospective clients are facing in their industry. What do you do better than everyone else?

Social Media 111

Social Media Strategy Case Study RFP 111

Sprout Social

AUGUST 17, 2022

With a collaborative inbox, you and your team can reply to mentions and call-outs without leaving the platform. Brand24’s media monitoring features include sentiment analysis and instant notifications for all of your social mentions. The platform can also detect trending hashtags that relate to your brand.

Campaign 125

Campaign Social Media Tools Hubspot 125

Sprout Social

FEBRUARY 5, 2020

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Once you start collaborating and finding out the goals and challenges of other departments, you can create a listening strategy that yields long term ROI. What power!

Tools 93

Tools Sentiment How To Team 93

Keyhole.co

SEPTEMBER 12, 2023

They can: Humanize your brand Enhance visibility and brand awareness Establish your brand as an industry expert Boost website traffic Generate better leads In short, it’s an inexpensive and highly effective channel to reach a larger audience in minutes and make a name for your brand. With a user base of over 4.59

Tools 52

Tools Social Media Curata Price 52

Unmetric

AUGUST 19, 2019

Discover trending topics . You can also benchmark your social media performance against competitors from your industry. . You can detect posts that garnered the most number of likes, comments, shares, retweets, replies, and much more to help you discover the kind of posts/tweets that work in your industry. Analyze keywords.

Social Media 91

Social Media Tools Price Hashtag 91

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Let’s paint the landscape of the industry before diving into the statistics. Gauge positive and negative sentiment from audiences.

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Statistics Skills Analytics Press Release 107