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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

They must ensure that each department consistently creates and posts suitable types of content and find reliable, scalable strategies for centering important messaging on top-level brand accounts. Read on for all the key takeaways: Overcoming Common Higher Ed Collaboration Challenges. You can’t do it all alone. Image source.

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A Guide to Social Media Collaboration

Buffer Social

Picture this: two popular influencers from different niches join forces to create engaging and exciting content, reaching millions of followers across platforms. A viral collaboration that benefits both parties and their audiences. What is social media collaboration? What are the benefits of social media collaborations?

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How to Embrace Collaborative Content

Convince & Convert

The Convince & Convert blog was named the #1 content marketing blog in the world by Content Marketing Institute. Jay’s next prediction is that within the next three years, marketing will move from having a content marketing department back to just one marketing department. What did you want to be when you grew up?

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Snapchat: An Emerging Platform for Teamwork and Collaboration

Waxing UnLyrical

While Snapchat has been used for brands and other public relations campaigns, it can be used for collaborative and teamwork efforts as well. Here are some ideas to consider for how to use Snapchat for collaboration and teamwork feedback: 1. Here are some additional links to other Snapchat resources: Mashable: Guide to Snapchat.

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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

In this article, we’ll share insights from Port of Seattle’s Social Media Program Manager Abbey Lampert , who speaks about: How to manage an influencer program on a small budget Tips for building relationships with local influencers Best practices for hosting influencer events Her learnings benefit what Abbey calls “less sexy organizations” (i.e.,

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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. Research from Google and Talk Shoppe found that virtually all consumers agree that “good content” tells a story. That made him an ideal, if surprising, choice to promote the brand collaboration between Gucci and The North Face.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. The brand also posts influencer content and shares UGC on TikTok. But today, Airbnb boasts 7.7