SocialFish

NOVEMBER 30, 2010

This is a repost of an Open Community Virtual Book Tour post I recently wrote for Splash! Memberclicks’ blog, which provides resources and information specifically for small staff associations. I talked about how small staff organizations actually are ahead of the game. It’s also been a huge advantage in our e-Community.

Organization 150

Organization Communities Training Skills 150

Mindjumpers

APRIL 2, 2012

BigMarker.com is a social network for communities. By offering unlimited web conferencing and key project management tools, it hopes to empower communities to make a difference. A BigMarker.com Community equips anyone with the tools they need to make a difference. said Zhu-Song Mei, Founder and CEO.

Social Networking 221

Social Networking Communities Telecommunications Collaboration 221

Sprout Social

MAY 15, 2024

Collaborate with other teams and departments Social media managers establish clear lines of communication, foster a culture of knowledge sharing and work with others to develop and execute integrated campaigns that drive results. Automating targeted communications into newsletters for specific audiences within the organization.

Social Media 97

Social Media Social Media Management Sentiment Collaboration 97

Social Media Strategies Summit

APRIL 11, 2024

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. Yet, even if you align your schedule to the lower end of this number, you’ll find that pumping out that much new content demands an exorbitant amount of resources.

Social Media 234

Social Media Tips Marketing UGC 234

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

Communities 221

Communities Collaboration Statistics Lurker 221

Convince & Convert

NOVEMBER 30, 2023

The often overlooked step that so many organizations skip is building buy-in with the key stakeholders who are going to be impacted by the change. Many organizations try to create certainty by diving into doing. They skip important information gathering and problem agreements before they start collaborating on solutions.

Project 129

Project Collaboration Buy Team 129

Sprout Social

FEBRUARY 5, 2024

She explains there’s a proven business case around concerted DEI efforts and the value add it brings to an organization. When you think about the commitments that were made to individual communities and people altogether, taking that away is bad from a business perspective,” she says.

Social Media 107

Social Media Authentication Communities Campaign 107

Pam Moore

MARCH 26, 2019

Franchise organizations are built on the foundation that there is power in a tribe. ” They may be a “fan” of social and digital technologies, but they are not truly investing in empowerment of their teams and integrating these technologies into the DNA of their organizations. It is not about control.

Organization 106

Organization Social Media Brands Training 106

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. More than two-thirds (68%) of marketers report their organization already has an advocacy program. Share educational resources that will inform, engage and spark conversation.

Strategy 130

Strategy Content Curation Press Release 130

Sprout Social

FEBRUARY 12, 2024

But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. It has to be strategic. Take Pipedrive, for example.

Influencer 102

Influencer Marketing Collaboration ROI 102

Sprout Social

FEBRUARY 1, 2021

In 2018, we refreshed our company values and created a logo system to illustrate our culture, our aspirations and what we stand for as an organization. George: For this project, it was important to figure out how we could collaborate with every BRG to ensure the logos accurately represented them.

System 90

System Groups Groups Resources 90

Later

MAY 13, 2021

Marissa shares the inspiration behind the brand, why consistency matters, and how her team has grown an Instagram community of over 30K followers. . A post shared by S T I L | organization (@stilclassics). Later: What tactics have helped you grow your community on Instagram? . L ove to get organized? They loved it. .

Communities 60

Communities Instagram Small Business Hosting 60

Social Media Strategies Summit

NOVEMBER 30, 2022

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. That made him an ideal, if surprising, choice to promote the brand collaboration between Gucci and The North Face. Enter brand storytelling. million followers on Instagram and 2.7

Campaign 304

Campaign Brands Influencer Collaboration 304

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Communities 205

Communities Postrank Organization Tourism 205

SocialFish

MARCH 9, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 180

Case Study Study Communities Joomla 180

Sprout Social

SEPTEMBER 18, 2023

Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals. Take into consideration the cost of tools, resources, employees and contractors. This is important considering skill gap is a major issue in many marketing teams.

Marketing 127

Marketing How To Sample Samples 127

Buffer Social

OCTOBER 23, 2023

Scheduled Chats for Communities A new feature under testing allows scheduling chat events in communities, fostering organized interactions. Community Fact Checks Requirement Community fact checks on Twitter/X now r equire source inclusion , promoting more transparent information validation.

News 71

News Social Media Airlines Collaboration 71

Buffer Social

DECEMBER 14, 2023

It creates a sense of community and shows that the company values its employees. Why this works : This approach works because it provides a real-world example of how the product (Passionfroot) solves a specific problem (inefficient and inconvenient ways of organizing sponsorships and tracking payments).

Examples 101

Examples LinkedIn Collaboration Case Study 101

Sprout Social

APRIL 17, 2023

Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. This is how brands expand the value of social beyond marketing and communications. Social media ROI starts with strong visibility and collaboration between social teams and other departments. in savings.

ROI 99

ROI Social Media Management Team Study 99

Social Media Strategies Summit

SEPTEMBER 18, 2023

In this article, we’ll share insights from Port of Seattle’s Social Media Program Manager Abbey Lampert , who speaks about: How to manage an influencer program on a small budget Tips for building relationships with local influencers Best practices for hosting influencer events Her learnings benefit what Abbey calls “less sexy organizations” (i.e.,

Influencer 130

Influencer Travel Retail UGC 130

Convince & Convert

DECEMBER 7, 2010

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. It’s what we do.

Skills 126

Skills Communities Collaboration Organization 126

Sherrilynne Starkie

FEBRUARY 13, 2018

Most consultants spend time getting an understanding of the organization’s digital footprint and online audiences. All this information is drawn together to develop a picture of how well an organization is doing online and where it needs to go. Consultants provide strategic advice to sales and human resources too.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

JUNE 1, 2022

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Three ideas to spark cross-team collaboration.

Team 114

Team Marketing Collaboration Hubspot 114

Buffer Social

APRIL 18, 2022

💡 Practical Tip: Here are some resources from EarthDay.org , the world’s largest recruiter to the environmental movement that can help you make the most of Earth Day. Highlight or collaborate with another sustainable brand or creator Earth Day is all about working together as a community to improve the state of the world.

Small Business 102

Small Business Fashion Instagram Discount 102

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. It also helps to keep your team stay organized and on task. This helps promote collaboration while reducing redundancy and duplication of effort. Not your usual creative self?

Template 135

Template Templates Social Media Tips 135

Sprout Social

SEPTEMBER 8, 2022

According to TikTok , Creator Next is “a program designed to help TikTok creators monetize as they grow their communities.”. The Creator Marketplace : The official collaboration platform that connects brands and creators on TikTok. Brands can search for creators to collaborate on both paid and reward-based campaigns.

How To 91

How To Collaboration Metrics Campaign 91

Hootsuite

JANUARY 18, 2024

So read on for everything you need to get started with your brand-new social media game plan, and a list of our favorite resources to help you grow from social rookie to all-star. Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? Or influencer collaborations !) (Or

Social Media 122

Social Media Tips HootSuite Marketing 122

Waxing UnLyrical

MAY 23, 2019

Whether your organization is large or small, chances are that you will have to work with volunteers at some point. How does a nonprofit properly communicate with these wonder-people? This is the start of building a real community. Of course, you will be communicating on social media. Develop a sense of community.

Ensembli 149

Ensembli Training Eventful Communities 149

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both. It energizes an organization, moves employees and changes lives forever.

CSR 200

CSR Real Estate Posterous Campaign 200

Hootsuite

OCTOBER 21, 2020

For many organizations, it’s not even a question: Marketers own social strategy. After all, if social media serves primarily as a promotional and communications channel, who else would run it? This methodology delivered robust data on how mature organizations use social media compared to their less-mature counterparts.

Social Media 138

Social Media Committee Organization Survey 138

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). 1 Hubspot is a Resource for Marketing Decision Makers. TAKEAWAY: Be a resource.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. Accountability is important, especially here.

Team 121

Team Social Media RFP How To 121

Sprout Social

OCTOBER 9, 2023

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? Cellebrite is a mission-driven organization whose technology is used to save and protect lives, so they wanted to mobilize a movement. And how do we make a greater impact without burning out our teams?

Team 109

Team Examples Marketing Training 109

Buffer Social

JUNE 5, 2023

The customers who I most wanted to serve—small business owners and solopreneurs, particularly in historically underserved communities—could rarely afford my services. And, while it didn’t start as a marketing scheme, these free resources have ultimately created a funnel that drives new paying customers our way.

Small Business 81

Small Business Newsletter Resources Consultant 81

Saying It Social

NOVEMBER 15, 2010

Social Media Informer is a topic hub that collects, organizes and finds the best posts and articles on the use of social media for business. Topic Hubs are sites that aggregate content from a variety of sources, organize that content around keywords in the topic domain, and support both manual and social curation of that content.

Social Media 155

Social Media Resources Aggregator Curation 155

Sprout Social

MARCH 21, 2022

In 2020, Instagram introduced Guides as “…a way to more easily discover recommendations, tips and other content from your favorite creators, public figures, organizations and publishers on Instagram.”. Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community.

Examples 101

Examples Instagram How To Curation 101

Convince & Convert

FEBRUARY 18, 2016

Topcoder is a community of designers, developers, and data scientists who specialize in design and technology. This community develops enterprise-level work for some of the biggest companies in the world. Why listening skills are crucial to effective communication with your audience. “Topcoder was always community first.

Communities 60

Communities Engagement Crowdsourcing FAQ 60