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How to use data for content curation

Sprout Social

In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. With online conversations and trends moving quickly, it can be challenging to stay up to date with trends or posting original content frequently enough to stay visible in followers’ feeds.

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How to Visually Plan Your Instagram Feed

Later

If you’re looking to convert your viewers into followers, putting time aside to plan your Instagram feed in advance is a worthwhile investment! Some of the best brands on Instagram have gorgeous, curated aesthetics that show off their unique style — and that isn’t by accident. How To Visually Plan Your Instagram Feed.

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How to Design On-Brand Instagram Stories

Ignite Social Media

Curating an Instagram aesthetic that stops users in their tracks is #goals for any brand, but with the rise of Instagram stories, having a recognizable look and feel that extends beyond your channel is more important than ever. Once you have your visual identity established, people will naturally start to gravitate towards your feed.

Instagram 194
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Social media personalization: The opportunity and risks to consider

Sprout Social

With our Salesforce Marketing Cloud integration , customer data is enriched with social data so you can deliver a world class, omnichannel customer experience. I can assume the company is aware of my activity, as their sponsored posts regularly show up in my Instagram feed. Are you using data to surprise and delight?

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4 social advocacy examples that prove authenticity pays off

Sprout Social

While the path to a perfectly curated feed is paved with good intentions, there’s bound to be some trial and error along the way. Whether we like it or not, seeing an original post from a familiar face in our social feeds has become a novelty. As networks work those kinks out, marketers have to adapt. It piques interest.

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What Marketers Need to Know About TikTok

Ignite Social Media

Be real — It’s the antithesis of Instagram’s heavily curated, glossy versions of ourselves. Duets: TikTok allows creators to not only “Like” and comment on each other’s videos but respond directly to them in their own feed with a TikTok of their own! Example Best-in-Class Brands on the Platform.

Marketing 217
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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

Scroll through Facebook’s News Feed. Collect and share testimonials from sales representatives who have seen an increase in revenue by sharing curated content. However, a vast majority spend less than an hour scrolling through their feeds. Your employees each have a morning ritual. Grab a cup of coffee. Respond to emails.

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